Strategy creation begins with SWOT or actually better is TOWS i.e. SWOT in reverse.

Starting with Threats, Opportunities, Weakness and Strengths.

As we facilitate the TOWS analysis, you will see lot of inputs on which you can create the strategy.

Industry Analysis, Competition Analysis and Blue Ocean Thinking.

Organizational Strategy will also include product strategy, marketing strategy, finance strategy, hr strategy, sales strategy, production strategy etc.,


For help on implementing SWOT, TOWS and other Strategy creation and implementation processes, contact us:



3 thoughts on “Strategy Creation – SWOT, TOWS & Blue Ocean Thinking

  1. I’m curious, what is “Blue Ocean Thinking” means? That concept is new to my ear.

    I love this website, Superlove.

    Keep it up guys! And thanks in advance.


  2. So are you saying that SWOT analysis should be performed before Applying BOS tools ?
    Also what’s your thought on porter five forces? Considering the fundamental of BOS is to make competition irrelevant vs porter suggest to study the competitive factors


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