STRENGTHEN YOUR RELATIONSHIPS WITH THE OLD CUSTOMERS:
In a growing economy, you can focus on the new business and can survive and even grow without having to fully serve the old customers. The Customer Relationships and the Loyal Customer Base becomes the lifeline for surviving the Recession.
If you have been maintaining great sustained well managed relationships with your current and old clients – great, fantastic. If not, wake up, before it gets too late.
Call up all your old clients. You call up. Do not delegate to some new sales person. You have to provide the best space to make this work. Find out who in the company has the maximum rapport with this old client and have them help you create the bridge.
Talk to the clients, find out what are they upto, findout new opportunities to serve them. Give Positive energy to all of them, irrespective of their immediate business opportunities and build rapport which will not only last you something in the next month but will help you to not only survive the recession, but will also help you grow phenomenally, the moment the market starts opening up.
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