PORTERS MODEL FOR INDUSTRY ANALYSIS:
Perhaps the best known tool for formulating strategy is the model developed by Michael E. Porter, an internationally acclaimed strategic management expert.
Essentially, Porter’s model outlines the primary forces that determine competitiveness within an industry and illustrates how those forces are related.
The model suggests that in order to develop effective organizational strategies, managers must understand and react to those forces within an industry that determine an organization’s level of competitiveness within that industry.
According to these model, competitiveness within an industry is determined by the following factors:
- New Entrants or New Companies within the Industry
- Substitute Products or Services – for goods or services that the companies within the industry produce/provide.
- Supplier’s Ability to control issues like costs of material/ inputs that industry companies use to manufacture their products or provide their services.
- Competition level among the firms in the industry.
According to the model, buyers, product substitutes, supplier and potential new companies within an Industry all contribute to the level or rivalry among industry firms.