It’s time to innovate.
Whether you want to innovate the business model, the products, the processes, the sales and marketing – this is the time to innovate.
Let’s look at the game of innovation.
First thing to understand is INNOVATION is not equal to CREATIVITY.
INNOVATION = CREATIVITY + IMPLEMENTATION
There are 4 key phases of any good innovative thinking system.
Most people think that Innovation means creating new ideas.
Creating new ideas is only the 1st step.
How do you create new ideas?
Some people have a mental block from their childhood that they are not CREATIVE.
It is not true.
We have not learn’t and practiced CREATIVITY and anything that we haven’t learn’t and practiced, we are not good at it.
So creativity is a matter of learning and practicing.
What one can use here are the various Divergent Thinking Methods. Divergent thinking helps individuals and teams to go beyond the mental blocks and create an abundance of ideas.
Some of the famous divergent thinking methods are:
Technique B – Breaking down Common Notions
Technique D – Dreaming or Future Visualizing
Technique F – Finding Flaws with current systems to trigger new ideas
Technique O – Overstating and Understating some facts by a huge factor – triggering some new thoughts and ideas
Technique R – Reversing the current way of doing things – again a thought experiment to trigger new ideas
Technique L – Linking two or more unconnected ideas to trigger a new thought process
Technique A – It is a game of adding new options/dimensions or facets to the existing products or services that make a difference.
The next step after generating lots of ideas is to scientifically shortlisting those ideas.
Since one cannot experiment or prototype all ideas, we have to shortlist the ideas from the vast list that got created through the divergent thinking process.
This process is called the CONVERGENT THINKING PROCESS.
The famous Screening Techniques are:
- Bird’s View and Bug’s View : Seeing Macro and then going micro. Looking at all the ideas and putting them in some categories and then selecting the best ideas in each category.
- Decision Screening: Deciding the parameters of evaluating the ideas and then screening the ideas based on the parameters.
- Priority Screening: After having some ideas shortlisted, further shortlisting can happen based on the impact priorities. One can also give weightages to the various impact and then evaluate the ideas against those impact parameters.
Next step in the journey is to polish and and develop the shortlisted ideas.
Some of the powerful methods for polishing and developing your ideas into extraordinary proposals are:
The next step in the journey is Implementation. And one needs to create a proper implementation plan to ensure that the idea is converted to reality and the desired benefits are accrued.
Best Wishes from Manoj Onkar – email@example.com