Management Salt: Giving and Receiving Feedback

Transforming the Culture through each supervisor and manager.

GIVING AND RECEIVING FEEDBACK

Some Points:

  1. CONTEXT: Giving and Receiving feedback is one of the most important aspects of individual and organizational development.
  2. INTENTION: Giving and Receiving feedback should accomplish the following:
    1. Help the Individual improve their knowledge, skill, attitude and grow as a professional
    1. Improve the performance in expected as well as better than expected manner
    1. Strengthen the relationship between the Individual, the feedback giver and the company
    1. Help the feedback giver discover new paradigms and grow as a professional
    1. Help the company grow by improved performance, improved products and services and improved teamwork, innovation and culture
  • Types of Feedback: Transactional Feedback Vs Transformational Feedback
  • Key Principles:
    •  Iceberg Model: What you say is 10% Everything else is 90%
    • Receiving and Giving Feedback is not about what you say? It is not about How you Say? It is much more than that? What could it be about?
    • Transformational Feedback is a difference making conversation that contributes to the giver, receiver and the organization.
    • Transformational Feedback needs a state change in the consciousness with which the individuals and the organizations operate.
  • What are the various factors affecting this conversation?
    • From Feedback Giver Perspective
    • From Feedback Receiver Perspective
    • From Situation Perspective
  • Laws for Giving and Receiving Feedback
    • No one should give feedback or receive feedback without deep appreciation for the other person and the work area that is being discussed.
    • It is not a feedback session if it is not leaving everyone empowered and enabled
  • Principles for Giving and Receiving Feedback
    • Giving Feedback and Receiving Feedback is a transformational conversation and hence is a ‘Leadership’ role.
    •  Blindspot of Leadership: Success of the Intervention depends on the interior condition of the intervenor. i.e. The success of the feedback conversation is dependent on your interior condition.
    • Interior Condition is constituted of 1. Intention 2. Attention and 3. Presence
    • You can choose to operate from Being the leader/Intervenor every time you give or receive the feedback.
  • Interior Condition:
    • INTENTION:
      • There are 2 kinds of intentions. EGO Intentions and ECO Intentions.
      • Ego intentions are given by concern for self or small group of people. E.g: Proving Oneself, Defending Oneself, Protecting something etc.,
      • Eco intentions are holistic in nature and include the benefit of all stakeholders
  • ATTENTION:

One can either have the attention on their ECO Intention or be distracted by all the concerns, worries and considerations. The Quality of Attention on the Intention is the differentiating factor between good intentions and good impact.

  • PRESENCE:

The level of mindfulness that we operate with is the level at which we are really present – present to people, to the situation, to ourselves and are able to sense the said, the unsaid and the emerging possibility.

  • How does one develop oneself to be effective in giving and receiving feedback?
    •  Mastering Deep Listening, Sensing and Sense Making
  1. Tools:
    1. 4 Levels of Listening
    1. Empathy Exercise
    1. Getting Other’s Intention and Expectation Exercise
  1. Advanced Tools:
    1. Identifying the Team Culture and Altering the Team Culture for a high performance and high connect conversations
  1. Steps in a Feedback process:
    1. Pre – Feedback Session:
      1. The feedback giver and receiver individually articulate the situation, the intention, the observation, their concerns and their remarks.
      1. They individually also articulate what was done well and what could have been done differently
      1. They may also write down the questions they have for both of them to explore in the Feedback Session.
  • Feedback Session:
  1. Principle 1: There is no right answer in most cases.
    1. Principle 2: The session is to understand each other’s perspectives and to explore new perspectives, new ways of looking at the situation.
    1. Principle 3: The next steps have to be co-created and not a one-way conversation.
    1. The nature of the feedback conversation is an exploratory inquiry on how they saw the situation and what are the other ways to see the situation and what are the possible ways of behavior and action that emerge from the new way of looking at the situation.
  • Post – Feedback Session:
    • A follow up conversation needs to be scheduled during the feedback session itself.
    • In this session, the intention is to look at the actions taken, the impact, feedback inquiry and future course of action.
  1. All feedback situations can be leveraged as a learning opportunity for the team and the organization.
  1. The reviewer (manager’s manager) and/ or HR representative should be available to facilitate the process for the manager and the team member when they have yet to master this feedback methodology OR when one of them is not fully satisfied with the process implemented.
  1. Any suggestions?

For more information on trainings and interventions that transform the consciousness of the organization and its people, contact: Manoj Onkar: manoj@managementinnovations.co.in 91-9106456275

Inspired by Theory U – by MIT Prof. Dr. Otto Scharmer

Let go the past; Let come the future

MANAGEMENT SALT : How much management is good?

How much management is good?

The guiding principle is: The amount of management required in an organization is inversely proportional to the quality of its people and the quality of alignment among its people.

If your people are a highly competent team of self- generating leaders sourced by the common INTENTION (Purpose), the level of management required is minimum e.g. Salt in cooking.

If you compromise on the competency or alignment of your team, then you have to compensate by excessive management and that leads to a host of impact that an evolved leader or organization doesn’t want to see.

The more management you have – the less leadership you have in your organization. Leaders need minimum management.

How do you create an organization of self- generating competent leaders aligned to the INTENTION of the organization is the key question for the CEO and the top leadership team.

If you do the job of getting the right people – competent people, who have also mastered deep listening and sensing and invest in generating a common PURPOSE – raison d’etre for your organization and the team – you don’t need to do excessive management.

What do you think?

For more information on how you can create an organizational culture of more leadership and initiative from people and reduce the need for too much supervision and management, contact: Manoj Onkar – 91-9106456275; manoj@managementinnovations.co.in

This write up is inspired by Theory U by MIT Porf. Dr. Otto Scharmer

Sales Leadership: Co-Creation

The success of the intervention depends on the interior condition of the intervenor” – Bill O’Brien, former CEO of Hanover Insurance

The success of a customer relationship depends on the interior condition of the seller.

The interior condition meaning the quality of intention and the quality of attention and Presence.

Is it an EGO Intention? e.g. Getting a Sale, Meeting my target, Convincing the Customer, Buying peace with my boss etc.,

OR

Is it an ECO Intention? Creating something useful for the customer and their people, or the customer and their customers etc.,

What is the quality of Attention?

How much is the attention on the intention and how much is on the distractions.

What is Presence?

Presence is a word made up of 2 words: Present and Sense

It requires deep listening not only to what the customer is saying, but being grounded in the world of customer and learning how to co-create with the customer a future that didn’t exist before.

For more information on Sales Leadership, Contact: Manoj Onkar, manoj@managementinnovations.co.in 91-9106456275.

This write up is based on Theory U by MIT Prof. Dr. Otto Scharmer.

Why Teamwork doesn’t work and how to make it work

Everyone talks about teamwork. But does it really work?

What do you do when you have wrong people on the team? Or People who really don’t know how to work on the team?

What does it take to really make Teamwork Work?

Consider the real issue is *What are you constituted as?*

You can either BE an INDIVIDUAL or BE a TEAM – not both. In the moment, you are being an individual- you are not being a team and in the moment you are being the team – the individual doesn’t exist.

What does it mean to be constituted as a TEAM?

Moment by moment giving up the ego of being an INDIVIDUAL. The boundary of our thinking has to move from that of an Individual to the Team.

EVOLVED TEAM:

An evolved team, is not about the team but about the PURPOSE – raison d’etre of the team.

TIPS:

  1. Know that you have an EGO as an Individual.
  2. Know that you are by default married to your EGO as an Individual.
  3. Your commitment to BEING the TEAM has to win everytime over your default attachment to BEING the INDIVIDUAL
  4. Having the right team helps – but at the level of EGO there is no right team. EGO will have an issue with anyone and everyone – sometime or the other.
  5. Training your self and your team in the tools of A. DEEP LISTENING and B. FIELDS OF CONVERSATION – covered in earlier write ups will help.

Unless the team is trained in listening at Level 3 and Level 4 reliably – it is not going to discover it’s real power as a team.

Every team meeting that is done at the field 3 and field 4 i.e. Dialogue: Reflective Inquiry and Presencing: Generative flow will go beyond the traditional understanding of the team and the kind of work that the team is able to fulfill.

For more information on transforming team work, collaboration and co-creation in your organization, you may contact: Manoj Onkar 91-9106456275. 91-8767636060 manoj@managementinnovations.co.in

The Future of Leadership

Dear Entrepreneurs, Leaders and Change Makers,

Pleased to share the 11th batch of Leadership from the Emerging Future http://bit.ly/LFEF-Cohort11
The future of the organizations and the society depends on transforming the consciousness with which people, organizations and society operate.
This unique workshop series is designed for developing new kind of leaders. Leaders who are deeply connected to people, sourcefully connected to their Real Self and are co-creating the fulfillment of their Vision.
3 month video conference based workshop series with high interactive sessions and coaching allow a breakthrough in one’s world view as a leader.
Starting from 25th Nov.10 Sessions. Monday evenings: 7.30 pm – 10.00 pm India time.http://bit.ly/LFEF-Cohort11

Contact: Manoj Onkar, MANAGMENT INNOVATIONSGlobal Transformation Champions Group 91-9106456275, 8767636060 manoj@managementinnovations.co.in
P.S.: You may share this information with others who may be interested.

Education 4.0: From Student-Centric to Activating Deeper Sources of Learning

In education and learning we have seen a very similar shift, the journey from:

OS 1.0: Input – Centric operations, revolving around traditional teaching and teachers, to

OS 2.0: Output – Centric, revolving around standardized curricula and teaching for testing, to

OS 3.0: Learner – Centric, which puts the experience of the student at the center of reshaping learning environments, to

OS 4.0: Connecting learners with the sources of creativity and the deepest essence of our humanity, while teaching them to co-sense emerging future possibilities and bring them to fruition.

The most innovative schools are experimenting with Education 4.0

This write up is based on Theory U by MIT Prof. Dr. Otto Scharmer

The Matrix of Economic Transformation: 7 Acupuncture Points that address the challenges of our current Economic Thought

7 Acupuncture Points

These are 7 acupuncture points for Economic Transformation:

The three classical production factors:

  1. Nature
  2. Labour
  3. Capital

The modern production functions:

4. Technology                                                                                                            5. Management

The user side of the equation:

6. Consumption                                                                                                        7. Governance

In all the seven areas there are problem symptoms that call for reframing the deeper core issue. And for each one there are practical leverage points for transforming the curent ego-centric system into one that is eco-centric.

NATURE: From Resource to Eco-System

The central challenge of our existing economic system is that it is based on the objective of infinite growth in a world of finite resources. Instead of treating nature’s gifts as commodities that we buy,use and throw away, we must treat the natural world as a circular ecology that we need to cultivate and co-evolve with.

Leverage points for shifting the system in this directions include:

    • A circular economy with cradle – to – cradle design principles.
    • Eco-system restoration with circular agriculture that cultivates the soil.

Labour: From Doing a Job to doing Your Own Thing

By 2050, it is estimated that roughly 40% of the current jobs will be replaced by automation.

Instead of thinking of labour as a ‘job’ that we perform to earn money, we must reinvent work and treat it as a creative act that allows us to realize our highest potential.

Leverage points for shifting the future of work to a more interpersonal and cultural- creative realm include:

    • Universal basic income for all
    • Free access to Education 4.0 that activates one’s highest future potential

Money: From Extractive to Intentional

We are all aware of the unprecedented accumulation of money on a global level.

The challenge here is to redirect the flow of financial capital into the real economy and renew the societal commons.

Today we have too much money in one place – speculative, extractive money – and too little money in another – intentional money that contributes to the regeneration of our ecological, social and cultural commons.

Leverage points for redesigning the flow of money include:

    • Circular currencies, for replacing extractive money
    • Tax System Reforms, for taxing resources instead of labour

Technology: From Creativity-Reducing to Creativity-Enhancing

How can technology empower people to be makers and creators of their worlds and systems rather than being manipulated by tech companies like Facebook and Google?

Both Facebook and Google started as idealistic student enterprises with the idea of making the world a better place. And in many ways they did. But as they grew, they also abandoned their original stance against advertising in order to satisfy their investors’ desires to maximize their gain.

Other serious complaints against tech companies are also pouring in.

Leverage points for new co-creative  social technologies include:

    • Tools that allow individuals and communities to visualize the social-ecological footprint of their consumption choices at the point of purchase.
    • Technology enabled tools that let individuals and communities see themselves through the mirror of the whole.

 Management and Leadership:

We collectively create results that nobody wants (i.e. destruction of nature, society and our humanity).

The challenge here is to counteract massive leadership failure across institutions and sectors.

Instead of pandering to super-egos, we need to strengthen leaders’ capacity to co-sense and co-shape the future on the level of the whole eco-system.

Leverage points for moving in this direction include:

    • Infrastructures for co-sensing seeing the system from the edges(walking in the shoes of the most marginalized members) and from the whole. e.g. Dialogue and SPT
    • Large Scale Capacity Building Mechanisms that support ego-to-eco shifts. e.g. U Lab

CONSUMPTION:

The challenge here is to develop well being for all. Today more output, more consumption, and more GDP does not translate into more well being and happiness.

Rather than promoting consumerism and metrics like gross domestic product, we must implement sharing-economy practices and measurements of well-being such as gross national happiness (GNH) or the genuine progress indicator (GPI). Leverage points in this domain include:

    • Well-being-economy practices and new economic indicators
    • Participatory budgeting

GOVERNANCE:

The challenge here is to close the disconnect between decision making in complex systems and the lived experiences of people affected by those decisions.

Reinventing governance means complementing the three classic coordination mechanisms that we are familiar with (the visible hand of hierarchy, the invisible hand of the markets, and the multi-centric coordination among organized interest groups) with a fourth mechanism: acting form shared awareness of the whole.

Leverage points in this domain include:

    • Infrastructures that make it possible for the system to sense and see itself in order to catalyze awareness-based collective action (ABC)
    • Commons-based ownership rights that protect the rights of future generations ( in addition to private and public property rights)

Each leverage point addresses what Polanyi articulated as the commodity fiction of nature, labour and money but from a different angle.

To summarize:

By looking at the economy through the Theory U lens, we can identify ways to upgrade the operating system along all seven acupuncture points.

This write up is based on Theory U by MIT Prof. Dr. Otto Scharmer

Nature is not a Commodity, nor are People.

In his 1944 book ‘The Great Transformation’, political economist Karl Polanyi describes Capitalism as a commodity fiction.

Capitalism, or the market society, is constructed on the foundation of a fiction – namely that nature, labour and money are commodities;they are produced for the marketplace, for consumption.

But Nature is not a commodity. It is not produced by us for market consumption.

Neither are human being(who provide labour). Not even money.

But in the market system, all these three are treated as commodities.

The result is a phenomenal growth, but also massive externalities in the form of environmental destruction, poverty and cyclical monetary breakdowns.

 

24 Principles of Large Scale Leadership and Change Management Interventions

The method of U(Theory U by MIT Prof.Dr. Otto Scharmer) is summarized in 24 Principles.

  1. Listen to What Life Calls You to Do: The essence of the U Process is to strengthen our ability to be present and consciously co-create.
  2. Listen and Dialogue with Interesting Players on the Edges: The second domain of listening takes you out of your familiar world and to the edges and corners of the system.
  3. Clarify Intention and Core Questions: Do not rush the first step of clarifying the intention and core questions that guide the inquiry. The quality of the creative design process is a function of the quality of the problem statement that defines your starting point.
  4. Convene a Diverse Core Group around a Shared Intention: Convene a constellation of players that need one another to take action and to move forward. This is not about getting people to ‘buy-in’ but looking for people with shared intention. The quality of impact of your initiative depends on the quality of the shared intention by the Core Team.
  5. Build the Container (Holding Space for the future to Emerge): The quality of that shared intention largely depends on the quality of the container, the holding space that shapes and cultivates the web of relationships. The most important leverage point for building a high-impact container is right at the beginning, when you set the tone, when you evoke and activate the field. Container building includes outer and inner conditions, the most important of which is collective listening to the different voices and to the whole.
  6. Build a Highly Committed Core Team: To create focus and commitment, clarify: What: What you want to create; Why: Why is matters; How – the process that will get you there; Who – The roles and responsibilities of all key players involved; When and Where – the road map ahead
  7. Taking Learning Journeys to the Places of Most Potential: Learning journeys connect people to the contexts and ideas that are relevant to creating the possible future. The deep-dive journey moves one’s operating perspective from inside a familiar world – the institutional bubble – to an unfamiliar world outside that is surprising, fresh, disturbing, exciting and new.
  8. Observe, Observe, Observe: Suspend Your Voice of Judgment and Connect with Your Sense of Wonder
  9. Practice Deep Listening and Dialogue: Connect with Your Mind and Heart Wide Open
  10. Collective Sense Making: Use Social Presencing Theater and Embodied Knowing
  11. Circles: Charging the Container
  12. Letting Go: The Presence of the Circle Being
  13. Intentional Silence: Pick a Practice that helps you
  14. Follow Your Journey: Do what You Love, Love What You Do
  15. Letting Come: Presencing the Future Wanting to Emerge
  16. The Power of Intention: Crystallize Your Vision and Intent
  17. Form Core Groups: Five People Can Change the World
  18. Create a Platform or Place: Innovation happens in places. In nature, before the caterpillar transforms into a butterfly, it needs the shelter of the cocoon.
  19. Build a 0.8 Prototype
  20. Iterate, Iterate, Iterate: Always Be in Dialogue with the Universe
  21. Seek it with your Hands: Integrate Head, Heart and Hand
  22. Create Enabling Infrastructures That Allow the System to Sense and See Itself
  23. Create Massive Capacity-Building Mechanisms
  24. Labs and Platforms for Cultivating the Social Soil: The objective is to create a platform that helps this emerging global movement to become aware of itself.

Innovating from the Future – Part 4: Co-Creating: Crystallizing and Prototyping the New (Spirit of Design Thinking and Mindfulness)

The aim of co-creating is to build landing strips for the future through prototypes that allow us to explore the future by doing. The prototypes evolve based on the feedback they generate.

The ‘observe,observe,observe’ of the co-sensing phase becomes ‘iterate,iterate,iterate’.

This method is inspired by design thinking and blended with presencing principles to make it relevant to profound shifts in social fields.

Outcomes of Co-creating:

  1. A set of refined prototypes – living microcosms of the future-that have generated meaningful feedback regarding the guiding questions and objectives of the lab.
  2. A set of connections with stakeholders and partners that are relevant for taking the prototype to pilot and scale.
  3. Enhanced leadership and innovation capacities for dealing with disruptive innovation.
  4. A team spirit that could help change the leadership culture in the company
  5. Creative confidence among the team members to take on big and complex projects.

PRINCIPLES:

  1. The Power of Intention: Crystallize your Vision and Intent
  2. Form Core Groups: Five People can change the World
  3. Create a Platform or Place for Innovation
  4. Build a 0.8 Prototype (Work in Progress Models)
  5. Iterate, Iterate, Iterate: Always be in Dialogue with the Universe
  6. Seek it with your Hands: Integrate the intelligence of the Head, Heart and Hand

7 Rs of Prototyping

  1. Is it Relevant? Does it matter to the stakeholders involved? Is it truly relevant individually, institutionally and socially?
  2. Is it Revolutionary? Is it new? Is it transformative to the system?
  3. Is it Rapid? Can you do it quickly? Can yo develop experiments right away with enough time to get feedback and adapt(and thus avoid analysis paralysis)?
  4. Is it Rough? Can you do it on a small scale? Can you do it at the lowest possible resolution that allows for meaningful experimentation? Can you do it locally. to let the local context teach you how to get it right?
  5. Is it Right? Can you see the whole in the microcosm that you are focused on? Does this idea allow you to put the spot light on the most critical variable?
  6. Is it relationally effective? Does it leverage the strengths, competencies and resources of the existing networks and communities?
  7. Is it replicable? Can you scale it? Any innovation in business or society hinges on it replicability and whether it can grow to scale.

Next write up: Co-Shaping: Grow Innovation Eco-Systems

This write up is based on Theory U by MIT Prof. Dr. Otto Scharmer

Innovating from the Future – Part 3: Presencing

Presencing: Connecting to the highest future potential

THEORY U - Escola de Redes

After deeply immersing yourself in the contexts of most potential, the next movement focuses on connecting to your deeper source of knowing – the sources of creativity and Self.

Presencing, the blending of sensing and presence, means to operate from the sources of one’s highest future possibility in the now.

In many ways, presencing resembles co-sensing. Both involve shifting the inner place of operating from the head to the heart. The Key difference is that sensing shifts the place of perception to the current whole, while Presencing shifts the place of perception to the emerging future whole.

Presencing uses your higher self as a vehicle for embodying the future wants to emerge.

The fundamental 2 questions that one needs to answer (allow the answer to emerge) are:

  1. Who is my SELF?
  2. What is my WORK?

Outcomes of Presencing:

Whatever form the presencing movement takes, it should result in the following outcomes:

  1. A set of prototyping initiatives
  2. Core Teams for each prototype initiative
  3. A 3D map of each prototype initiative: current reality, future state, leverage points
  4. A list of key stakeholders for each prototype
  5. An inspired energy in the team
  6. A place and support infrastructure for the path forward
  7. A list of potential additional team members that need to be onboarded (part-time)
  8. Milestones for reviewing the progress and learning for each prototype
  9. An emerging leadership narrative: the story of us, the story of self, and the story of now

Principles of Presencing:

  1. Circles: Charging the Container (the holding space)
  2. Letting Go: The Presence of the Circle Being
  3. Intentional Silence: Pick a practice that helps you connect with your Source.
  4. Follow your Journey: Do what you love, love what you do
  5. Letting Come: Presencing the Future Wanting to Emerge

Next write up: Co-Creation: Crystallizing and Prototyping the New

This write up is based on the Theory U by MIT Prof. Dr. Otto Scharmer

Innovating from the Future – Part 2: Co-Sensing

THEORY U - Escola de Redes

Having initiated a common intention with a core group, the next step is to form a team to take a deep-dive innovation journey through the stages of co-sensing, presencing, prototyping and institutionalizing.

The Core group which often includes the executive sponsors and the team(execution team) tend to overlap. In small systems, the overlap could be 100 %. In larger systems, the over lap will be less.

The essence of co-sensing is getting out of one’s own bubble.

Our virtual bubbles(social media echo chambers), our institutional bubbles (organizational echo chambers), and our own affinity bubbles(the kind of people we like to hang out with) keep us in the world of downloading: same old, same old.

At its core, co-sensing is about immersing yourself in new contexts that matter to your situation and that are unfamiliar to you.

Outcomes of Co-Sensing:

Whatever you do in the co-sensing phase, make sure that you generate the following:

  1. A revised set of driving forces that reshape the system at issue.
  2. A revised set of core questions
  3. A set of insights into opportunities related to each of them
  4. A set of personal connections to those opportunities
  5. A core team that is ‘Switched ON’ to sensing profound opportunities
  6. A mapping of the systemic barriers that keep the system on its current track
  7. An improved capacity for building generative stakeholder relationships

PRINCIPLES:

  1. Building a Highly Committed Core Team
  2. Take Learning Journeys to the Places of Most Potential
  3. Observe, Observe, Observe: Suspend your voice of Judgment and Connect with Your Sense of Wonder.
  4. Practice Deep Listening and Dialogue: Connect with Your Mind and Heart Wide Open
  5. Collective Sense Making

Next Topic: Presencing

This write up is based on Theory U by MIT Prof. Dr. Otto Scharmer

Strategy Formulation Tools: MICHAEL PORTER Model for Industry Analysis

PORTERS MODEL FOR INDUSTRY ANALYSIS:

Perhaps the best known tool for formulating strategy is the model developed by Michael E. Porter, an internationally acclaimed strategic management expert.

Essentially, Porter’s model outlines the primary forces that determine competitiveness within an industry and illustrates how those forces are related.

The model suggests that in order to develop effective organizational strategies, managers must understand and react to those forces within an industry that determine an organization’s level of competitiveness within that industry.

According to these model, competitiveness within an industry is determined by the following factors:

  1. New Entrants or New Companies within the Industry
  2. Substitute Products or Services – for goods or services that the companies within the industry produce/provide.
  3. Supplier’s Ability to control issues like costs of material/ inputs that industry companies use to manufacture their products or provide their services.
  4. Competition level among the firms in the industry.

According to the model, buyers, product substitutes, supplier and potential new companies within an Industry all contribute to the level or rivalry among industry firms.

Strategy Formulation: BCG Growth-Share Matrix Model

BCG Growth-Share Matrix:

The Boston Consulting Group, a leading consulting firm, developed and popularized a portfoilo analysis tools that helps managers develop organizational strategy based on market share of businesses and the growth of markets in which businesses exist.

The 1st step in using this model is identifying the organization’s strategic business units (SBUs). A Strategic business Unit is a significant organization segment that is analysed to develop organizational strategy aimed at generating future business or revenue.

Exactly what constitutes as SBU varies from company to company. In bigger organizations, and SBU could be a company division, a single product or a complete Product Line.

In smaller organizations, it might be the entire company.

Eventhough they vary drastically in form each SBU has the following characteristics:

  1. It is a single business or collection of related businesses.
  2. It has its own competitors.
  3. It has a manager who is accountable for its operation.
  4. It is an area that can be independently planned for within the organization.

After identifying the SBUs, the next step is to categorize each SBU within one of the 4 Matrix Quadrants:

  1. STARS – Star SBUs have a high share of a high growth market and typically need large amounts of cash to support their rapid and significant growth. Stars also generate large amounts of cash for the organization and are usually segments in which management can make additional investments and earn attractive returns.
  2. CASH COWS: SBUs that are Cash Cows have a large share of a market that is growing only slightly. Naturally, these SBUs provide the organization with large amounts of Cash, but since their market is not growing significantly, the cash is generally used to meet the financial demands of the organization in other areas, such as the expansion of a STAR SBU.
  3. QUESTION MARKS: These category of SBUs have a small share of a high growth market. These are “question marks” because it is uncertain whether management should invest more cash in them to gain a larger share of the market or deemphasize or eliminate them. Management will choose the 1st option when it believes it can turn the question mark into a star, and the 2nd option when it thinks that future investments would be fruitless.
  4. DOGS : SBUs that are dogs have a relatively small share of a low-growth market. They may barely support themselves; in some cases, they actually drain off cash resources generated by other SBUs. These are the SBUs which are likely to be shortlisted for deemphasize or elimination.

PITFALLS of the BCG Growth Matrix Model:

The matrix does not consider factors like:

  • Various types of Risk associated with product development
  • Threats that inflation and other economic conditions can create in the future.
  • Social,Political and Ecological Pressures.

A LEARNING ORGANIZATION

A LEARNING ORGANIZATION is an organization that does well in creating, acquiring and transferring knowledge, and in modifying behaviour to reflect the new knowledge.

Learning organizations emphasize systematic problem solving,experimenting with new ideas, learning form experience and past history, learning from the experience of others, and transferring knowledge rapidly throughout the organization.

According to Peter Senge, the 5 features of a learning organization are:

  1.  SYSTEMS THINKING: Every organization member understands her own job and how the job fits together to provide final products to the customer.                                                        
  2. SHARED VISION: All organization members have a common view of the purpose of the organization and a sincere commitment to accomplish the purpose.                                                       
  3. CHALLENGING OF MENTAL MODELS: Organization members routinely challenge the way business is done and the thought processes people use to solve the organizational Problems.                 
  4. TEAM LEARNING: Organization members work together, develop solutions to new problems together, and apply the solutions together. Working as teams rather than individuals will help organizations gather collective force to achieve organizational goals.                                                                                         
  5. PERSONAL MASTERY: All organization members are committed to gaining a deep and rich understanding of their work. 

Consumer Decision Making & Relationship Marketing

The Consumer’s decision to purchase or not to purchase a product or service is an important moment for most marketers. It can signify whether a marketing strategy has been successful or not. Therefore, marketing people are interested in the consumer’s decision making process.

For a consumer to make a decision, more than one alternative must be available, including the alternative called making a decision to not buy or not buy now.

The various models of 

  1. Consumers View
  2. Passive View
  3. Cognitive View
  4. Emotional View

depict consumers and their decision making processes in distinctly different ways.

An overview consumer decision making model ties together the psychologist, social,and cultural concepts into easily understood network. This decision model has 3 sets of variables: input variables, process variables and output variables.

Input variables that affect the decision – making process include commercial marketing efforts, as well as non commercial influences from the customer’s sociocultural environment. The decision process variables are influenced by the consumer’s psychological field, including the evoked set or the brands in a particular product category considered in making a purchase choice.

The psychological field influences the consumer’s recognition of a need, pre purchase search for information and evaluation of alternatives.

The output phase of the model includes the actual purchase (either trial or repeat purchase) and post purchase evaluation. Both pre purchase and post purchase evaluation feeds back in the form of experience into the consumer’s psychological field and serves to influence future decision making process.

GIFTING:

The process of gift exchange is an important part of consumer behaviour. 

Various gift giving and gift receiving relationships are captured by the following 5 specific categories in the gifting classification scheme:

  1. Intergroup gifting: A group gives a gift to another group.
  2. Intercategory gifting: An individual gives a gift to a group or a group gives a gift to an individual.
  3. Intragroup gifting: A group gives a gift to itself or its members.
  4. InterPersonal gifting: An individual gives a gift to another individual
  5. Intrapersonal gifting: A Self Gift.

Consumer behaviour is not must making a purchase, it also includes the full range of experiences associated with using products or services. It includes the sense of pleasure and satisfaction derived from possessing or collecting “things”. The outputs of consumption are the changes in feelings,moods, attitudes, reinforcement of lifestyles, an enhanced sense of self; satisfaction of a consumer related need; belonging to groups; and expressing and entertaining oneself.

Among other things, consuming includes the simple utility of using a Superior product, the stress reduction of a vacation, the sense of having a “sacred” possession, and the pleasures of a hobby or a collection. Some possessions serve to assist consumers in their effort to create a personal meaning and to maintain a sense of the past.

Relationship Marketing impacts consumer’s decisions and their consumption satisfaction. Firms establish loyalty programs to foster usage loyalty and a commitment to continued usage of their products and services.

Relationship marketing is all about buildign trust between the firm and its customers and keeping promises made to the customers. Therefore the focus is always on developing long term bonds with customers by making them fee special and by providing them with personalized services.

How is your relationship marketing doing?

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com; manojonkar@gmail.com, 919375970812

Consumer Behaviour, Consumer Influence and the Process of Diffusion

What is Opinion Leadership?

Opinion Leadership is the process by which the opinion leader informally influences the actions or attitudes of others, who may be opinion seekers or merely opinion recipients. Opinion receivers perceive the opinion leader as a highly credible, objective source of product information who can help reduce their search and analysis time and percieved risk.

Opinion leaders are motivated to give information or advice to others, in part doing so enhances their own status and self image and because such advice tends to reduce any post purchase dissonance that they may have.Other motives include product involvement, message involvement or any other involvement.

Market researchers identify opinion leaders by such methods as self designation, key informants, the sociometric method and the objective method.

Studies of opinion leadership indicate that this phenomenon tends to be product category specific, generally one of their interest. An opinion leader of one product range can be an opinion receiver for another product category.

Generally, opinion leaders are gregarious, self confident, innovative people who like to talk. Additionally, they may feel differentiated from others and choose to act differently (or public individuation).

They acquire information about their areas of interest through avid readership of special interest magazines and ezines and by means of new product trials.

Their interests may often overlap into adjacent areas and thus their opinion leadership may also extend into those areas.

Who is a market maven ?

The market maven is an intense case of a opinion leader kind of person. These consumers possess a wide range of information about many different types of products, retail outlets, and other dimensions of markets.

They both initiative discussions with other consumers and respond to requests for market information over a wide range of products and services. 

Market mavens are also distinguished from other opinion leaders because their influence stems not so much from product experience but from a more general knowledge or market expertise that leads them to an early awareness of a wide array of new products and services.

The opinion leadership process usually take place among friends, neighbours and work associates who have frequent physical proximity and thus have ample opportunity to hold informal product related conversations. These conversations usually occur naturally in the context of the product-category usage.

The two – step flow of communication theory highlights the role of interpersonal influence in the transmission of information from the mass media to the populations at large. This theory provides the foundation for a revised multi step flow of communication model, which takes into account the fact that information and influence often are 2 way processes and that the opinion leaders both influence and are influenced by opinion receivers.

It is important for the marketers to segment their audiences into opinion leaders and opinion receivers for their respective product categories. When marketers can direct their promotional efforts to the more influential segments of these markets, these opinion leaders will transmit the information to those who seek product advice.

Marketers try to simulate and stimulate opinion leadership. They have also found that they can create opinion leaders for their products by taking socially involved or influential people and deliberately increasing their enthusiasm for a product category.

The diffusion process and the adoption process are 2 closely related concepts concerned with the acceptance of new products by customers.

The diffusion process is a macro process that focuses on the spread of an innovation from its source to the consuming public.

The adoption process is a micro process that examines the stages through which an individual consumer passes when making a decision to accept or reject a new product.

The definition of the term innovation can be

1. Firm oriented(new to the firm),

2. Product oriented(a continuous innovation, a dynamically continuous innovation, or  A discontinuous innovation),

3. Market oriented(how long the product has been on the market or an arbitrary percentage of the potential target market that has purchased it), or

4. Consumer oriented (new to the customer).

Market-oriented definitions of innovation are most useful to consumer researchers in the study of the diffusion and adoption of new products.

Five Product Characteristics influence the consumers acceptance of a new product:

 

  1. Relative Advantage
  2. Compatibility
  3. Complexity
  4. Trialability
  5. Observability

 

Diffusion researchers are concerned with 2 aspects of communication – the channels through which word about a new product or service is spread to the public and the types of messages that influence the adoption or rejection of new products or services.

Diffusion is always examined in the context of a specific social system, such as a target market, a community, a region or even a nation.

Time is an integral consideration in the diffusion process. Researchers are concerned with the amount of purchase time required for an individual customer to adopt or reject a new product/service, with the rate of adoptions and with the identification of sequential adopters.

The 5 adopter categories are innovators, early adopters, early majority, late majority and laggards.

Marketing Strategists try to control the rate of adoption through their new product pricing policies. Companies who wish to penetrate the market to achieve market leaderships try to acquire wide adoption as quickly as possible by using low prices. Those who wish to recoup their developmental costs quickly use a skimming pricing policy but lengthen the adoption process.

The traditional adoption process model describes 5 stages through which an individual consumer passes to arrive at the decision to adopt or reject a new product:

  1. Awareness, 
  2. Interest,
  3. Evaluation
  4. Trial
  5. Adoption

To make it more realistic, an enhanced model is recommended as one that considers the possibility of a pre existing need or problem, the likelihood that some form of evaluation might occur through the entire process, and that even after adoption there will be post adoption or purchase evaluation that might either strengthen the commitment or alternatively lead to discontinuation of the product/service.

Companies marketing new products are vitally concerned with identifying the consumer innovator so that they may direct their promotional campaigns to the people who are most like to try new products, adopts them and influences others.

Consumer Research has identified a number of consumer related characteristics, including product interest, opinion leadership, personality factors, purchase and consumption traits, media habits, social characteristics, and demographic variables that distinguish consumer innovators from later adopters. These serve as useful variables in the segmentation of markets for new product introductions.

Who are the innovators and early adopters for your products and services? How have you planned your diffusion strategy for the current products and the new products?

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com; manojonkar@gmail.com; 919375970812

PRANTIJ KELVANI MANDAL – VISION, MISSION & VALUES

VISION MISSION WORKSHOP – facilitated by Shri Manoj Onkar,Management Innovations.

CORE VALUES :

1. SECULAR

2. HUMANE

3. OPENNESS

4. ACCOUNTABILITY

5. BEING SYSTEM ORIENTED

6. INNOVATIVE


PURPOSE

GROOMING CHILDREN

TO BE CITIZENS ROOTED IN ONE’S OWN CULTURE

  • LIVING BY VALUES
  • EMPOWERED TO FACE CHALLENGES OF LIFE

VISION

Our Institutes – Centers  Of Excellence.

Transforming Education into an Art that Educate the Whole Child.

Children Scaling heights in all Works of Life.

Developed & Empowered  ‘PRANTIJ’

Facilitated by MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com

CHANGE & RELATED STRESS MANAGEMENT

CHANGE & STRESS

 

 

Whenever managers implement changes, they should be concerned about the stress they may be creating.

 

If the stress is significant enough, it may well cancel out the improvement that was anticipated from the change.

 

In fact, stress could result in the organization being less effective than it was before the change was attempted.

 

STRESS:

 

The bodily strain that an individual experiences as a result of coping wit some environmental factor is stress.

 

Hans Selye, an expert on this subject, said that Stress constitutes the factors affecting wear and tear on the body.

 

In organizations, this wear and tear is caused primarily by the body’s unconscious mobilization of energy when an individual is confronted with organizational or work demands.

 

Why Study Stress?

  • Stress can have damaging psychological and physiological effects on employees’ health and on their contributions to organizational effectiveness. It can cause hear disease and it can prevent employees from concentrating or making decisions.

                                                                                                                                 

  • Stress is a major cause of employee absenteeism and turnover. Certainly such factors severely limit the potential success of an organization.

 

  • A stressed employee can affect the safety of other workers or even the public.

 

  • Stress represents a very significant cost to organizations.

 

 

MANAGING STRESS IN ORGANIZATIONS:

 

Since stress is felt by all employees in the organizations, managers must do the following:

 

  1. Understand how stress influences worker performance
  2. Identify where unhealthy stress exists in organizations
  3. Help Employees handle stress

 

Understand how Stress Influences Worker Performance:

To deal with stress among employees, managers must understand the relationship between the amount of stress felt by a worker and the impact on the worker’s performance.

 

Extremely high and extremely low levels of stress tend to have negative effects on production. While increasing stress tends to bolster performance up to some point, when the level of stress increases beyond that point, performance levels begin to deteriorate.

 

Certain amount of stress among employees is generally considered to be advantageous for the organization because it tends to increase productivity, however when the employees experience too much or too little stress, it is generally disadvantageous for the organization because it tends to decrease productivity.

 

 

SYMPTOMS OF UNHEALTHY STRESS IN ORGANIZATION:

 

Symptoms are as follows:

 

1.      Constant Fatigue

2.      Low Energy

3.      Moodiness

4.      Increased Aggression

5.      Excessive use of Alcohol

6.      Temper outbursts

7.      Compulsive Eating

8.      High Levels of Anxiety

9.      Chronic Worrying

 

A manager who observes one or more of these symptoms in employees should investigate to determine if those exhibiting the symptoms are indeed under too much stress. If so, the manager should try to help those employees handle their stress and/or should attempt to reduce stressors in the organization.

 

Helping Employees Handle Stress:

 

  • Create an organization climate that is supportive of individuals.
  • Make jobs interesting
  • Decision and operate career counselling programs

Factors for Change Management

FACTORS TO CONSIDER WHEN CHANGING AN ORGANIZATION

 

The following factors should be considered whenever change is being contemplated:

 

  1. The Change Agent
  2. Determining What should be Changed
  3. The kind of Change to Make
  4. Individuals affected by the Change
  5. Evaluation of the Change

 

THE CHANGE AGENT:

 

The change agent might be a self designated manager within the organization or an outside consultant hired because of a special expertise in a particular area.

 

This individual might be responsible for making very broad changes, like altering the culture of the whole organization; or more narrow ones, like designing and implementing a new safety program or a new quality program.

 

Special skills are necessary for success as a change agent. Among them are the ability to determine how a change should be made, the skill to solve change related problems, and facility in using behavioural science tools to influence people appropriately during the change process.

 

Perhaps the most overlooked skill of successful change agents, however, is the ability to determine how much change employees can withstand.

 

Managers should choose agents who have the most expertise in all these areas. A potentially beneficial change might not result in any advantages for the organization if a person without expertise in these areas is designated as a change agent.

 

 

DETERMINING WHAT SHOULD BE CHANGED:

 

Organizational effectiveness depends on 3 classes of factors:

  1. People
  2. Structure
  3. Technology

 

People Factors are attitudes, leadership skills, communication skills, and all other characteristics of the human resources within the organization; Structural Factors are organizational controls, such as policies and procedures; and Technological Factors are any type of equipment or processes that assist organization members in the performance of their jobs.

 

For an organization to maximize its effectiveness, appropriate people must be matched with appropriate technology and appropriate structure.

 

 

THE KIND OF CHANGE TO MAKE:

Most changes can be categorized into one of the 3 kinds:

 

  1. Technological
  2. Structural
  3. People

 

These 3 kinds of change correspond to the 3 main determinants of the organizational effectiveness – each change is named for the determinant it emphasizes.

 

STRUCTURAL CHANGE:

 

Structural change emphasizes increasing organizational effectiveness by changing controls that influence organization members during the performance of their jobs.

 

Structural change is aimed at increasing the organizational effectiveness through modifications to the existing organizational structure like:

 

  1. Clarifying and Defining Jobs
  2. Modifying Organizational Structure to fit the communication needs of the organization
  3. Decentralizing the organization to reduce the cost of coordination, increase the controllability of subunits, increase motivation, and gain greater flexibility.

 

Although structural change must take account of people and technology to be successful, its primary focus is obviously on changing organization structure.

 

Managers choose to make structural changes within an organization if information they have gathered indicates that the present structure is the main cause of organizational ineffectiveness.

 

The precise structural changes they choose to make will vary from situation to situation, of course. After changes to organizational structure have been made, management should conduct periodic reviews to make sure the changes are accomplishing their intended purposes.

 

                        Matrix Organization:

 

Matrix Organizations is a traditional organization that is modified primarily for the purpose of completing some kind of special project.

 

Essentially, a matrix organization is one in which individuals from various functional departments are assigned to a project manager responsible for accomplishing some specific task.

 

The project itself may be either long term or short term, and the employees needed to complete it are borrowed from various organizational segments.

 

 

PEOPLE CHANGE:

 

Although successfully changing people factors necessarily involves some consideration of structure and technology, the primary emphasis is on people.

 

Organization Development (OD): People Change emphasizes increasing organizational effectiveness by changing certain aspects of organization members.

The focus of this kind of change is on such factors as employee’s attitudes and leadership skills.

The process of people change can be referred to as organization development (OD). Although OD focuses mainly on changing certain aspects of people, these changes are based on an overview of structure, technology, and all other organizational ingredients.

 

GRID OD:

 

One traditional used OD techniques for changing people in organizations is called Grid Organizational Development, or Grid OD.

 

The managerial grid, a basic model describing various managerial styles, is used as the foundation for grid OD. The managerial grid is based on the premise that various managerial styles can be described by means of two primary attitudes of the manager: concern for people and concern for production.

 

 

 

INDIVIDUAL AFFECTED BY THE CHANGE:

 

To increase the chances of employee support, one should be aware of the following factors:

 

  1. The usual employee resistance to change
  2. How this resistance can be reduced

 

Resistance to Change:

 

Resistance to change within an organization is as common as the need for change.

After managers decide to make some organizational change, they typically meet with employee resistance aimed at preventing that change from occurring.

 

Behind this resistance by organization members lies the fear of some personal loss, such as a reduction in personal prestige, a disturbance of established social and working relationships, and personal failure because of inability to carry out new job responsibilities.

 

Reducing Resistance to Change:

 

1.      Avoid Surprises

2.      Promote Real Understanding

3.      Set the Stage for Change

4.      Make tentative Change

 

 

EVALUATION OF THE CHANGE:

 

One must evaluate the change one makes. The purpose of this evaluation is not only to gain insight into how the change itself might be modified to further increase its organizational effectiveness, but to determine whether the steps taken to make the change should be modified to increase organizational effectiveness, next time around.

 

Evaluation of change often involves watching for symptoms that indicate that further change is necessary. But the decision to change must not be made only based on the symptoms. Additional Change is justified if it will accomplish any of the following goals:

 

1.      Further improve the means for satisfying someone’s economic wants

2.      Increase Profitability

3.      Promote human work for human beings

4.      Contribute to individual satisfaction and social well being.

CHANGE MANGEMENT BASICS

FUNDAMENTALS OF CHANGING AN ORGANIZATION

 

Changing an Organization is the process of modifying an existing organization to increase the overall organizational effectiveness.

 

These modifications can involve any organizational aspect, but typically it affects the lines of authority, the levels of responsibility held by various organization members, and the established lines of organizational communication.

 

IMPORTANCE OF CHANGE:

 

Most managers agree that if the organization is to thrive, it must change continually in response to significant developments in the environment, such as changing customer needs, technical breakthroughs, and new regulations.

 

Managers who can determine appropriate changes and then implement such changes successfully enable their organizations to be more flexible and innovative. Because change is such a fundamental part of the organizational existence, such managers are very valuable to organizations of all kinds.

 

Many managers consider change to be so critical to organizational success that they encourage employees to continually search for areas in which beneficial changes can be made.

 

CHANGE Vs. STABILITY:

 

Along with Change, some amount of stability is a prerequisite for long term organizational success.

 

The organization without enough stability to complement change is a definite challenge. When stability is low, the probability of organization survival and growth declines.

 

Change after Change without regard for the essential role of stability typically results in confusion and employee stress.

 

Performance Appraisals

PERFORMANCE APPRAISAL

 

Performance Appraisal is the process of reviewing individual’s past productive activity to evaluate the contribution they have made towards attaining the organization’s objectives.

 

Performance Appraisal is a continuous review that focuses on both established human resources within the organization and new comers.

 

Its main purpose is to furnish feedback to organization members about how they can become more productive and useful to the organization in its ambitions and growth plans.

 

Advantages of Appraisal Systems:

 

  1. They provide systematic judgements to support salary increases, promotions, transfers, and sometimes even demotions & terminations.      

                                                                            

  1. They are a means of telling subordinates how they are doing and of suggesting needed changes in behaviour, attitudes, skills or job knowledge; they let subordinates know where they stand with the boss.

 

 

  1. They furnish a useful basis for the coaching and counselling of individuals by their seniors.

 

 Several Methods used for Performance Appraisals are:

 

  • Rating Scale
  • Employee Comparisons
  • Free form Essay
  • Critical form Essay

 

Guidelines for Handling Performance Appraisals:

 

  • Performance Appraisals should stress both Performance in the Position the individual holds and the success with which the individual is attaining organizational objectives.

 

  • Although conceptually separate, performance and objectives should be inseparable topics of discussion during performance appraisals.

 

 

  • Appraisals should emphasize how well the individual is doing the job, not the evaluator’s impression of the individual’s work habits. The goal is an objective analysis of performance rather than a subjective evaluation of habits.

 

  • Appraisals should be acceptable to both the appraiser and the appraisee, on the benefits for the individual as well as the organization.
  • Performance appraisals should provide a base for improving individual’s productivity within the organization by making them better equipped to produce.

 

 

Pitfalls in Performance Appraisals:

 

  1. Performance appraisals focus employees on short term rewards rather than on issues that are important to the long run success of the organization.
  2. Individuals involved in the performance appraisal view them as reward- punishment situation.
  3. The emphasis is wrongly placed on completing paper work, rather than really critiquing individual performance.
  4. Individuals view the process as unfair or biased.
  5. Subordinates react negatively when evaluators offer unfavourable comments.

Training – Need Analysis, Design, Deliver and Evaluat

TRAINING

 

After recruitment and selection, the next step in providing appropriate human resources to the organization is Training.

 

Training is the process of developing qualities in human resources that will enable them to be more productive and thus to contribute more to organizational goal attainment.

 

The purpose of training is to increase the productivity of employees by influencing their behaviour.

 

The training of individuals in an organization is essentially a 4 step process:

 

  1. Determining the Training Needs
  2. Designing the Training Program
  3. Administering the Training Program
  4. Evaluating the Training Program

 

DETERMINING THE TRAINING NEEDS:

 

The 1st step of the training process is determining the organization’s training needs.

 

Training Needs are the information or skill areas of an individual or group that require further development to increase the productivity of that individual or group.

Only if the training focuses on these needs, it can be productive for the organization.

 

Training is a continuous activity. Even employees who have been with the organization for some time and who have undergone initial orientation and skills training need continued training to improve their skills.

 

            Determining the Needed Skills:

 

There are several methods of determining which skills to focus on with established human resources. One method calls for evaluating the production process within the organization. Factors like excessive rejections, missed deadlines, high labour costs are clues to deficiencies in the production related expertise. Similar activities for various departments can be carried out.

 

Another method for determining training needs includes getting direct feedback from employees on what they believe are the training needs of the organization. Organization members are often able to verbalize clearly and accurately exactly what types of training they require to do a better job.

 

A third way of determining training needs involves looking into the future. Future company plans and industry trends also provide inputs on likely training requirements.

 

 

DESIGNING OF THE TRAINING PROGRAM:

Designing a training program entails assembling various types of facts and activities designed to meet the identified training needs.

 

ADMINISTERING THE TRAINING PROGRAM:

 

Various techniques exist for both transmitting necessary information and developing needed skills in training programs like:

 

  1. Lectures – for knowledge transfer
  2. Programmed Learning – for knowledge transfer
  3. On the Job Training  – for skill development
    1. Coaching
    2. Position rotation
    3. Special Project Teams

 

 

EVALUATING THE TRAINING PROGRAMS:

 

Training programs have various costs including materials, trainer time and production loss while employees are being trained rather than doing their jobs – a ROI  is essential.

 

Management should evaluate the training program to determine if it meets with the needs for which it is developed.

E.g.: Has the sales increased, Has the customer complaints reduced, Has production gone up etc.

HR : Selection, Testing and Assessment Centers

SELECTION

 

The 2nd major step in providing human resource for the organization is SELECTION.

Selection is choosing an individual to hire from all those who have been recruited (short listed).

 

Selection is obviously dependent on the 1st step which is recruitment.

Selection is a series of stages through which job applications must pass in order to be hired. Each stage reduces the total group of prospective employees until, finally, the required no. of individuals are hired.

 

Stages of the Selection Process:

 

  1. Preliminary Screening from Records, Data Sheets etc.,
  2. Preliminary Interview
  3. Intelligence Tests
  4. Aptitude Tests
  5. Personality Tests
  6. Performance References
  7. Diagnostic Interview
  8. Physical Examination
  9. Personal Judgement

 

Two tools often used in the selection process are Testing and Assessment Centres.

 

TESTING:

 

Testing is examining human resources for qualities relevant to performing available jobs. 4 categories of testing include:

 

  1. Aptitude Tests
  2. Achievement Tests
  3. Vocational Interest Tests
  4. Personality Tests

 

Testing Guidelines:

 

  • Care must be taken to ensure that the test being used in both valid and reliable.
  • A test is valid if it measures what it is designed to measure and reliable if it measures similarly at all times.
  • Test Results should not be used as the sole determinant of a hiring decision.
  • People change over time, and someone who doesn’t score well on a particular test might still develop into a productive employee. Such factors as potential and desire to obtain a position should be assessed subjectively and used along with test scores in the final selection decision.
  • Test should be non discriminatory.

 

ASSESSMENT CENTERS:

 

Assessment Centres are used both for the purpose of selection and also for continued training and development over time.

 

An assessment centre is a program (not a place) in which participants engage in a no. of individual and group exercises constructed to stimulate important activities at the organizational levels to which they aspire.

 

These exercises can include activities like Participating in groups, giving presentations, team work in problem solving. The participants are observed by mangers and/or trained observers who will evaluate both the ability and the potential.

 

Generally, participants are assessed according to the following criteria:

 

  1. Leadership
  2. Organizing and Planning Ability
  3. Decision Making
  4. Oral and Written Communication Skills
  5. Initiative
  6. Energy
  7. Analytical Ability
  8. Resistance to Stress
  9. Use of Delegation
  10. Behaviour Flexibility
  11. Human Relations Competence
  12. Originality
  13. Controlling
  14. Self Direction
  15. Overall Potential

HR: Recruitment Basics

Appropriate Human Resource refers to individuals within the organization who make a valuable contribution to management system goal attainment. This contribution results from their productivity in the positions they hold.

 

Inappropriate Human Resource refers to organization members who do not make valuable contribution to the attainment of management system objectives.

For one reason or the other, they are ineffective in their jobs.

 

Productivity in all organizations is determined by how human resources interact and combine to use all other management system resources. Such factors as background, age, job related experience, and the level of formal education all play a role in determining how appropriate the individual is for the organization.

 

STEPS IN PROVIDING HUMAN RESOURCES:

 

To provide appropriate human resources to fill both managerial and non managerial openings, managers follow 4 sequential steps:

 

  1. Recruitment
  2. Selection
  3. Training
  4. Performance Appraisal

 

RECRUITMENT:

 

Recruitment is the initial attraction and screening of the supply of prospective human resources available to fill a position.

 

Its purpose is to narrow a large field of prospective employees to a relatively small group of individuals from which someone eventually will be hired.

 

To be effective, recruiters must know the following:

 

  1. The Job they are trying to fill
  2. Where Potential human resources can be located
  3. How the law influences recruiting efforts.

 

KNOWING THE JOB:

 

Recruitment activities must begin with a thorough understanding of the position to be filled so the broad range of potential employees can be narrowed intelligently.

 

The technique commonly used to gain the understanding of the job is Job Analysis.

Job Analysis is aimed at determining a Job Description ( the activities a job entails) and a Job Specification (the characteristics of the individual who should be hired for the job).

 

KNOWING SOURCES OF HUMAN RESOURCES:

 

Besides a thorough knowledge of the position the organization is trying to fill, recruiters must be able to pinpoint sources of human resources.

 

Since the supply of individuals from which to recruit is continually changing, there will be times when finding appropriate human resources will be tougher than some other times.

 

Human resource specialists in organizations continually monitor the labour market so they will know where to recruit suitable people and what kind of strategies and tactics to use to attract job applicants in a competitive marketplace.

 

Sources inside the Organization:

 

The pool of employees within the organization is one source of human resources. Some individuals who already work for the organization may be well qualified for an open position.

Some lateral movements do happen, but most of the times, internal movements are promotions.

 

Advantages of Promotion:

 

          Building Employee Moral

          Encouraging employee to work order

          Inspiring Employees to stay longer

 

Human Resource Inventory:

 

Human Resource Inventory consists of information about the characteristics of organization members. This focuses on the past performance and future potential and the objective is to keep management up to date about the possibilities for filling a position from within.

 

This inventory should indicate which individuals in the organization would be appropriate for filling a position if it becomes available.

 

Walter S. Wikstrom proposed that organizations keep 3 types of records that can be combined to maintain a useful human resources inventory.

 

Management Inventory Card

It includes both an organizational history of the employee and cues on how she might be used in the future. It can include details like :

  1.  
    1.  
      • Age,
      • Year of Employment,
      • Present Position,
      • Duration of current Posting,
      • Performance Ratings,
      • Strengths and Weaknesses,
      • Positions to which the employee can be moved,
      • By when would she be able to take the new role,
      • What new training and development required for the same.

Position Replacement Form

 

This record focuses on position centred information rather than people centred information. The position information form is helpful in determining what would happen to a present position, if the current incumbent is moved to some other post or leaves the organization.

 

Management Manpower Replacement Chart

 

This Chart presents a composite view of the individual’s management considers significant for human resource planning.

 

The current incumbent’s performance rating and promotion potential  can be easily compared with those of the other employees when a company is trying to determine which individual would most appropriately fill a particular position

 

All these 3 forms together help the management answer the questions:

 

  1. What is the organizational history of an individual and what potential does the person possess?
  2. If a position becomes vacant, who might be eligible to fill it?
  3. What are the merits of one individual being considered for a position compared to those of another individual under consideration?

 

SUCCESSION PLANNING:

 

Succession planning is the process of outlining who will follow whom in various organizational positions.

 

 

Sources outside the Organization

 

      Various Sources include:

  1. Competitors
  2. Employment Agencies
  3. Readers of Certain Publications
  4. Educational Institutions

 

Competitors:

            There are several advantages to luring human resources away from competitors including:

·         The individual knows the business

·         The competitor will have paid for the individual’s training up to the time of hire.

·         The competing organization will probably be weakened somewhat by the loss of the individual.

Once hired, the individual will be a valuable source of information about how to best compete with the other organization.

Centralization and Decentralization

The terms Centralization and Decentralization describe the general degree to which delegation exists in the company.

Decentralizing an Organization:

 

The appropriate degree of decentralization for an organization depends on the unique situation of that organization.

 

Relevant Questions will be:

 

  1. What is the present size of the organization?
  2. Where are the Organization’s customers located?
  3. How homogeneous is the organization’s product line?
  4. Where are the Organizational Suppliers?
  5. Is there a need for quick decisions in the Organization?
  6. Is creativity a desirable feature of the Organization?

 

SIZE:

 

The larger the organization, the more the chance that decentralization will be advantageous. Delegation is an effective means for helping managers manage their increasing workload in big organizations.

 

But in some cases, the Organization may be too large and decentralized.

 

If the proportionate manpower costs are very high, then that organization may actually benefited by centralization of some of the aspects of the organization.

 

 

CUSTOMER LOCATIONS:

 

The more physically separated the organization’s customers are, the more viable a significant amount of decentralization is. This is less valid in the ecommerce business but most other cases, it makes complete sense.

 

 

HOMOGENEOUS PRODUCT LINE:

 

Generally, as the product line becomes more heterogeneous, or diversified, the appropriateness of decentralization increases.

 

 

SUPPLIER LOCATION:

 

Decentralization of some functions becomes a requirement, in case of high geographic diversity in the suppliers.

 

 

 

 

QUICK DECISION MAKING:

 

If speedy decision making is essential, then decentralization of the relevant functions can be critical.

 

 

CREATIVITY:

 

Decentralization generally fosters creativity.

Obstacles in the Delegation Process

Obstacles that can make delegation within an organization difficult or even impossible can be classified into 3 general categories:

 

  1. Obstacles related to the Supervisor
  2. Obstacles related to Subordinates
  3. Obstacles related to Organizations

 

Obstacles related to the Supervisor:

 

A supervisor who resists delegating his authority to subordinates because he cannot bear to part with any authority.

 

Two other supervisor related obstacles are the fear that the subordinates will not do a job well and the suspicion that surrendering some authority may be seen as a sign of weakness.

 

If supervisors are insecure in their jobs or believe certain activities are extremely important to their personal success, they may find it hard to put the performance of these activities into the hands of the others.

 

Obstacles related to Subordinates:

 

Subordinates may be reluctant to accept delegated authority because they are afraid of failing, lack self confidence, or feel the supervisor doesn’t have the confidence in them.

These obstacles will be especially apparent in subordinates who have never before used delegated authority.

 

Other subordinate related obstacles are the fear that the supervisor will be unavailable for guidance when needed and the reluctance to exercise authority that may complicate comfortable working relationships.

 

Obstacles related to the Delegation Process:

 

In organizations, where few job activities and little authority have been delegated in the past, an attempt to initiate the delegation process may make employees reluctant and apprehensive, for the supervisor would be introducing a significant change in procedure and change is often strongly resisted.

 

 

 

ELIMINATING OBSTACLES IN THE DELEGATION PROCESS:

 

 

Advantages of Delegation are:

 

  1. Enhanced Employee Confidence
  2. Improved Subordinate Involvement and Interest
  3. More free time for the supervisor to accomplish tasks
  4. Assistance from subordinates in completing tasks the manager simply wouldn’t have time for otherwise.

 

What can managers do to eliminate obstacles to the delegation process?

 

Firstly uncover the obstacles to delegation.

 

Then taking actions to eliminate these obstacles with the understanding that they may be deeply ingrained and therefore required much time and effort to overcome.

 

Among the most effective management actions that can be taken to eliminates obstacles to delegation are building subordinate confidence in the use of delegated authority on established working relationships, and helping delegates cope  with problems whenever necessary.

 

MANAGERIAL CHARCTERISITICS REQUIRED:

 

  • Willingness to consider the ideas of others seriously
  • The insight to allow subordinates the free rein necessary to carry out their responsibilities,
  • Trust on abilities of subordinates
  • The wisdom to allow people to learn from their mistakes without suffering unreasonable price for making them.

 

ACCOUNTABILITY & DELEGATION

Accountability refers to the management philosophy whereby individuals are held liable, or accountable, for how well they use their authority and live up to their responsibility of performing predetermined activities.

The concept of accountability implies that if an individual does not perform predetermined activities, some type of penalty, or punishment is justifiable.

The punishment theme of accountability has been summed by one company executive ” Individuals who do not perform well simply will not be around too long.

The accountability concept also implies that some kind of reward will follow if predetermined activities are performed well.

 

DELEGATION:

Delegation is the actual process of assigning job activities and corresponding authority to specific individuals within the organization.

Important Dimensions of Delegation include:

  1. Steps in the Delegating Process
  2. Obstacles to the delegation Process
  3. Elimination of obstacles to the delegation process.
  4. Centralization and Decentralization

STEPS IN THE DELEGATION PROCESS:

According to Neman and Warren, the delegation process consists of 3 steps:

  1. Assign Specific duties to the individual. Manager must be sure that the subordinate assigned to specific duties has a clear understanding of what these duties entail. Whenever possible, the activities should be stated in operational terms so the subordinate knows exactly what action must be taken to perform the assigned duties.                                             
  2.  The delegation process involves granting appropriate authority to the subordinate -i.e. the subordinate must be given the right and power within the organization to accomplish the duties assigned.                                
  3. The subordinate must be aware of the responsibility to complete the duties assigned and must accept the responsibility.

GUIDELINES FOR MAKING DELEGATION EFFECTIVE:

  1. Give employees task to pursue tasks in their own way.                                       
  2. Establish Mutually agreed upon results and performance standards for delegated tasks.                                                                                                                 
  3. Encourage employees to take an active role in defining, implementing and communicating progress on tasks.                                                                       
  4. Entrust employee with completion of whole projects or tasks whenever possible.                                                                                                                   
  5. Explain the relevance  of delegated tasks to larger projects or to department or organizational goals.                                                                         
  6. Give employees the authority necessary to accomplish tasks.                        
  7. Allow employees access to all information, people and departments necessary to perform delegated tasks.                                                                           
  8. Provide training and guidance necessary for employees to complete delegated tasks satisfactorily.                                                                                     
  9. When possible, delegate tasks on the basis of employee interests.

TYPES OF AUTHORITY : LINE & STAFF ROLES

Authority is the right to perform or command. It allows its holder to act in certain designated ways and to directly influence the actions of others through orders.

It also allows its holder to allocate the organization’s resources to achieve organizational objectives.

AUTHORITY ON THE JOB :

Barnard  defines authority as the character of communication by which an order is accepted by an individual as governing the actions that individual takes within the system.

Barnard maintains that authority will be accepted only under the following conditions:

  1. The individual can understand the order being communicated.
  2. The individual believes the order is consistent with the purpose of the organization.
  3. The individual sees the order as compatible with his or her personal interests.
  4. The individual is mentally and physically able to comply with the order.

The fewer of these 4 conditions that are present, the lower the probability that authority will be accepted and obedience be exacted.

Barnad offers some guidance on what managers can do to raise the odds that their commands will be accepted and obeyed. He maintains that more and more of a manager’s commands will be accepted over the long term if:

  1. The manager uses formal channels of communication and these are familiar to all organization members.                                                                            
  2. Each organization member has an assigned formal communication channel through which orders are received.                                                              
  3. The line of communication between manager and subordinate is as direct as possible.                                                                                                                 
  4. The complete chain of command is used to issue orders.                                     
  5. The manager possesses adequate communication skills.                                     
  6. The manager uses formal communication lines only for organizational business.                                                                                                                                
  7. A command is authenticated as coming from a manager.

TYPES OF AUTHORITY:

3 main types of authority can exist within an organization:

  1. Line Authority
  2. Staff Authority
  3. Functional Authority

Each type exists only to enable individuals to carry out the different types of responsibilities with which they have been charged.

LINE AUTHORITY:

The most fundamental authority within an organization, reflects existing superior-subordinate relationships. It consists of the right to make decisions and to give order concerning the production,sales or finance related behaviour of subordinates.

In general, line authority pertains to matters directly involving management system production, sales, finance etc., and as a result with the attainment of objectives.

People directly responsible for these areas within the organization are delegated line authority to assist them in performing their obligatory activities.

 

STAFF AUTHORITY:

Staff authority consists of the right to advise or assist those who possess line authority as well as other staff personnel.

Staff authority enables those responsible for improving the effectiveness of line personnel to perform their required tasks.

 

Line and Staff personnel must work together closely to maintain the efficiency and effectiveness of the organization. To ensure that line and staff personnel do work together productively, management must make sure both groups understand the organizational mission, have specific objectives, and realize that they are partners in helping the organization reach its objectives.

Size is perhaps the most significant factor in determining whether or not an organization will have staff personnel. The larger the organization, the greater the need and  ability to employ staff personnel.

As an organization expands, it usually needs employees with expertise in diversified areas. Although small organizations may also require this kind of diverse expertise, they often find it more practical to hire part time consultants to provide it is as needed rather than to hire full time staff personnel, who may not always be kept busy.

 

LINE – STAFF RELATIONSHIPS :

e.g. A plant manager has line authority over each immediate subordinate, human resource manager, the production manager and the sales manager.

However, the human resource manager has staff authority in relation to the plant manger, meaning the human resource manager has staff authority in relation to the plant manager, meaning the human resource manager possesses the right to advise the plant manager on human resource matters.

Still final decisions concerning human resource matters are in the hands of the plant manager, the person holding the line authority.

ROLE OF STAFF PERSONNEL:

Harold Stieglitz has pinpointed 3 roles that staff personnel typically perform to assist line personnel:

  1.  The Advisory or Counseling Role :   In this role, staff personnel use their professional expertise to solve organizational problems. The staff personnel are, in effect, internal consultants whose relationship with line personnel is similar to that of a professional and a client.                  
  2. The Service Role : Staff personnel in this role provide services that can more efficiently and effectively be provided by a single centralized staff group than by many individuals scattered throughout the organization. This role can probably best be understood if staff personnel are viewed as suppliers and line personnel as customers.                
  3. The Control Role : Staff personnel help establish a mechanism for evaluating  the effectiveness of organizational plans.

The role of staff in any organization  should be specifically designed to best meet the needs of that organization.

CONFLICT IN LINE – STAFF RELATIONSHIP:

From the view point of line personnel, conflict is created  because staff personnel tend to 

  • Assume Line Authority
  • Do not give Sound Advice
  • Steal Credit for Success
  • Fail to Keep  line personnel  informed of their activities
  • Do not see the whole picture.

From the view point of Staff Personnel, conflict is created because line personnel do not make proper use of staff personnel, resist new ideas and refuse to give staff personnel enough authority to do their jobs.

Staff Personnel can often avert line-staff conflicts if they strive to emphasize the objectives of the organization as a whole, encourage and educate line personnel in the appropriate use of staff personnel, obtain any necessary skills they do not already possess, and deal intelligently with the resistance to change rather than view it as an immovable barrier.

Line personnel can do their part to minimize line staff conflict by sing staff personnel wherever possible, making proper use of the staff abilities, and keeping staff personnel appropriately informed.

 

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FUNCTIONAL AUTHORITY:

Functional authority consists of the right to give orders within a segment of the organization in which this right is normally non existent.

This authority is usually assigned to individuals to complement the line or staff authority they already possess.

Functional Authority generally covers only specific task areas and is operational only for designated amounts of time. It is given to individuals who, in order to meet responsibilities in their own areas, must be able to exercise some control over organization members in other areas.

 

 

 

 


MANAGEMENT RESPONSIBILITY GUIDE

7 Responsibility Relationships among Managers, as used in the Management Responsibility Guide:

  1. General Responsibility: The individual who guides and directs the execution of the function through the person accepting operating responsibility.                                                                                                                            
  2. Operating Responsibility: The individual who is directly responsible for the execution of the Function.                                                           
  3. Specific Responsibility: The individual who is responsible for executing a specific or limited portion of the function.                                          
  4. Must be Consulted: The individual whose area is affected by a decision who must be called on to render advice or relate information before any decision is made or approval is granted. This individual does not, however, make the decision or grant approval.                                  
  5. May Be Consulted: The individual who may be called on to related information, render advice, or make recommendations before the action is taken.                                                                                                                       
  6. Must be Notified: The individual who must be notified of any action that has been taken.                                                                                                               
  7. Must Approve: The individual,other than persons holding general and operating responsibility who must approve or disapprove the decision.

RESPONSIBLE MANAGERS:

Managers can be described as responsible if they perform the activities they are obligated to perform. 

Since managers have more impact on an organization than non managers, responsible managers are a pre requisite for managemetn system success.

 

The degree of responsibility that a manager possesses can be determined by appraising the manager on the following 4 dimensions:

  1. Attitude toward and conduct with subordinates.
  2. Behaviour with Upper Management
  3. Behaviour with Other Groups
  4. Personal Attitudes and Values

4 Key Dimensions of Responsible Management Behaviour 

Attitude toward and conduct with subordinates.

  • Responsible Managers take complete charge of their work groups.
  • They Pass Praise and credit along to subordinates.
  • They stay close to problems and activities.
  • They take actions to maintain productivity and are willing to terminate poor performers if necessary.

Behaviour with Upper Management:

  • Responsible Managers accept criticism for mistakes and buffer their groups from excessive criticism.                                                                                  
  • Responsible managers ensure that their groups meet management expectations and objectives.

Behaviour with Other Groups :

  • Responsible Managers make sure that any gaps between their areas and those of other managers are securely filled.

Personal Attitudes & Values:

  • Responsible managers identify with the group.
  • Put organizational goals ahead of personal desires or activities.
  • Perform tasks for which there is no immediate reward but that help subordinates, the company or both.
  • Conserve corporate resources as if the resources were their own.

RESPONSIBILITY

Responsibility is the obligation to perform assigned activities. It is the self assumed commitment to handle a job to the best of one’s ability.

The source of responsibility lies within the individual.

A person who accepts a job agrees to carry out a series of duties or activities or to see that someone else carries them out.

The act of accepting the job means that the person is obligated to a superior (relationship management) to see that job activities are successfully completed.

THE JOB DESCRIPTION:

An individual’s job activities within an organization are usually summarized in a formal statement called a job description – a list of specific activities that must be performed by whoever holds the position.

Unclear job descriptions Can confuse employees and may cause them to lose interest in their jobs. On the other hand, a clear job description can help employees to become successful by focusing their efforts on  the issues that are important for their position.

When properly designed, job descriptions communicate job content to employees, establish performance levels that employees must maintain, and act as a guide that employees should follow to help the organization reach its objectives.

Job activities are delegated by management to enhance the accomplishment of  management system objectives.

Management analyzes its objectives and assigns specific duties that will lead to reaching those objectives. A sound organizing strategy delineates specific job activities for every individual in the organization.

The following 3 areas are related to responsibility:

  1. Dividing Job Activities
  2. Clarifying Job activities of managers
  3. Being Responsible

DIVIDING JOB ACTIVITIES:

One person cannot be responsible for performing all of the activities that take place within an organization. Since so many people work in a given management system, organizing necessarily involves dividing job activities among a no. of individuals.

Some method of distributing these job activities is essential.

THE FUNCTIONAL SIMILARITY METHOD:

The functional similarity method is the most basic method of dividing job activities.

Management should take 4 basic interrelated steps to divide job activities in the following sequence:

  1. Examine management system objectives.
  2. Designate Appropriate activities that must be performed to reach those objectives.
  3. Design specific jobs by grouping similar activities.
  4. Make specific individuals responsible for performing those jobs.

 

FUNCTIONAL SIMILARITY & RESPONSIBILITY:

3 additional guides can be used to supplement the functional similarity method.

  1. Overlapping Responsibility should be avoided when making job activity divisions.                                                                                                                                                                                                                                        Overlapping responsibility refer to a situation in which more than one individual is responsible for the same activity.                                                                                                                                                                                           Generally speaking, only one person should be responsible for completing one activity.                                                                                    When 2 or more employees are unclear about who should do a job because of overlapping responsibility, it usually leads to conflict and poor working relationships. Often the Job does not get done because each employee assumes the other will do it.                                                                       
  2. RESPONSIBILITY GAP:                                                                                                                                                                                                                                                                                                                                                                                A responsibility gap exists when certain tasks are not included in the responsibility area of an individual organization member. This results in a situation in which nobody within the organization is obligated to perform certain necessary activities.                                                                                                                                       
  3. Management should avoid creating job activities for accomplishing tasks that do not enhance goal  attainment. Organization members should be obligated to perform only those activities that lead to goal attainment.

Chain of Command

Departmentalization, Division of Labour, Span of Control and the 4th aspect of organizing effort is SCALAR RELATIONSHIPS – The Chain of Command.

Every organization is built on the premise that the individual at the top possesses the most authority and that other individual’s authority is scaled downward according to their relative position on the organization chart.
The lower a person’s position on the organization chart, then, the less authority that person possesses.
The Scale Relationship or Chain of Command is related to the unity of command.
UNITY OF COMMAND is the management principle that recommends that an individual  have only 1 boss.
If too many bosses give orders, the result will probably be confusion, contradiction and frustration –  a sure recipe for ineffectiveness and inefficiency in an organization.
Although the unity of command principle is 75 years old, it is still considered as a valid and critical one.
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Fayol recommends that a gangplank be created for a peer level communication within and across departments with structures to keep the organization updated on the information shared. 

SPAN OF MANAGEMENT

After Departmentalization and Division of Labour, the third main consideration of any organizing effort is Span of Management – the no. of individuals a manger supervises.

The more individuals a manger supervises, the greater the span of management.

Span of management is also called the span of control, span of authority, span of supervision and span of responsibility.

The central concern of span of management is to determine how many individuals a manager can supervise effectively.

To use the company’s human resources most productively, managers should supervise as many individuals as they can best guide towards meeting the organization’s targets. Too few – wasting their capacity. Too many – losing effectiveness.

DESIGNING SPAN OF MANAGEMENT : A CONTINGENCY VIEWPOINT

As reported by Harold Koontz, several important situational factors influence the appropriateness of the size of an individual’s span of management:

  • SIMILARITY OF FUNCTIONS:                                                                                                                                                                                                                   The degree to which activities performed by supervised individuals are similar or dissimilar. As the similarity of the subordinates activity increases, the span of management increases and vice versa.                                                                          
  • GEOGRAPHIC CONTINUITY:                                                                                                                                                                                                                           The degree to which subordinates are  physically separated. In general, the closer subordinates are physically, the more of them managers can supervise effectively.                                                                              
  • COMPLEXITY OF FUNCTIONS:                                                                                                                                                                                                                       The degree to which worker’s activities are difficult and involved. The more difficult and involved the activities are, the more difficult it is to manage a large no. of individuals effectively.                                                                      
  • COORDINATION :                                                                                                                                                                                                                                                The amount of time managers must spend synchronizing the activities of their subordinates with the activities of other workers. The greater the amount of time must be spent on such coordination, the smaller the span of management can be.                                                                                                                       
  • PLANNING:

              The amount of time  managers must spend developing management                   system objectives and plans and integrating them with the activities                   of their subordinates. The more time managers must spend on the                       planning activities, the fewer individuals they can manage effectively.

 

GRAICUNAS and SPAN OF MANAGEMENT:

V.A.Graicunas developed a formula for determining the no. of possible relationships between a manager and subordinates when the no. of subordinates is known.

Graicunas’s Formula is as follows:

C = n a (2^n)/2 + n – 1 b

C is the total no. of possible relationships between manager and subordinates, and n is the known no. of subordinates.

As the no. of subordinates increases, arithmetically, the no. of possible relationships between the manager and those subordinates increases geometrically.

DIVISION OF LABOUR & Guidelines on Coordination

After Departmentalization, the second main consideration of any organizing effort is how to divide labour.

Division of Labour is the assignment of various portions of a particular task among a no. of organization members. Rather than one individual doing the entire job, several individuals perform different parts of it.

Production is divided into a no. of steps, with the responsibility for completing various steps assigned to specific individuals.

The essence of division of labour is the individuals specialize in doing part of a task rather than the entire task.

 

Advantages & Disadvantages of Division of Labour:

Several explanations are available for the usefulness of division of labour.

  • When workers specialize in a particular task, their skill at performing that task tends to increase.                                                                                            
  • Workers who have 1 job and 1 place in which to do it, do not lose valuable time changing tools or locations.                                                                 
  • When workers concentrate on performing only one job, they naturally try to make their job easier and more efficient.                                                        
  • Division of labour creates a situation in which workers need only to know how to perform their part of the work task rather than the entire process for producing the end product.

Dis Advantages of Excessive Division Of Labour:

Division of labour focuses solely on  efficiency and economic benefit and overlooks the human variable in organizations.

Work that is extremely specialized tends to be boring and therefore will eventually cause production rates to go down as workers become resentful of being treated like machines.

Managers need to find a reasonable balance between specialization and human motivation.

COORDINATION:

In a division of labour situation, the importance of effective coordination of the different individuals doing portions  of the task is obvious.

Coordination is the orderly arrangement of group effort to provide unity of action in the pursuit of a common purpose. Coordination is the means for achieving any and all organizational objectives.

Coordination involves encouraging the completion of individual portions of a task in a synchronized order that is appropriate for the overall task.

Groups need coordination for maintaining productivity.

Establishing and maintaining coordination may required close supervision of employees. Managers can establish and maintain coordination through bargaining, formulating a common purpose for the group, or improving on specific problem solutions so the group will know what to do when it encounters those problems.

 

Mary Parker Follett’s Guidelines on Coordination:

  1. Coordination can be attained with least difficulty through direct horizontal relationships and personal communications. When a coordination problem arises, peer discussion may be the best way to resolve it.                                                                                                                                     
  2. Coordination be a discussion topic throughout the planning process. Managers should plan for coordination.                                                                        
  3. Maintaining coordination is a continuing process and should be treated as such. Managers cannot assume that because their management system shows coordination today, it will show coordination tomorrow.                                                                                                       
  4. Human element is important and the communication process is an essential consideration in any attempt to encourage coordination.               
  5. Employee skill levels and motivation levels are also primary considerations for the coordination activity.

ORGANIZATIONAL STRUCTURE

STRUCTURE:

In any organizing effort, managers must choose an appropriate structure.

Structure refers to the designated relationships among resources of the management system. Its purpose is to facilitate the use of each resource, individually and collectively, as the management system attempts to attain its objectives.

ORGANIZATIONAL CHART:

An organizational chart is constructed in pyramid form, with individuals toward the top of the pyramid having more authority and responsibility than those toward the bottom.

The relative positioning of individuals within boxes on the chart indicates broad working relationships, and lines between boxes designate formal lines of communication between individuals.

AUTHORITY & RESPONSIBILITY:

The dotted line is not part of the organization chart but has been added to emphasize the chart’s pyramid shape. The locations of the positions also indicate broad working relationships.

FORMAL & INFORMAL STRUCTURE:

Formal structure is defined as the relationships among organizational resources as outlined by Management. It is represented primarily by the Organization Chart.

Informal Structure is defined as the patterns of relationships that develop because of informal activities of organization members. It evolves naturally and tend to be molded by individual norms and values and social relationships.

DEPARTMENTALIZATION & FORMAL STRUCTURE:

Department is a unique group of resources established by management to perform some organizational task. The process of establishing departments within the management system is called DEPARTMENTALIZATION.

FUNCTIONAL DEPARTMENTALIZATION:

The most widely used basis for establishing departments within the formal structure is the type of work functions (activities) being performed within the management system.

Functions are typically divided into major categories like  marketing, production and finance, etc.,

 

PRODUCT DEPARTMENTALIZATION:

Organization structure based primarily on product departmentalizes resources according to the products being manufactured. As the company grows and as their product range grows, it becomes increasing difficult for management to coordinate activities across the organization.

Organizing on the lines of products and product groups permits the logical grouping of resources across the organization.

GEOGRAPHICAL DEPARTMENTALIZATION:

Structure based primarily on territory departmentalizes according to the places where the work is being done or the geographic markets on which the management system is focusing.

The physical distances can range from quite short (between 2 points in the same city) to quite long ( between 2 points in the same state or different states or countries or continents).

As market areas expand and the work locations increase, the physical distances between places can make the management task extremely cumbersome. To minimize this problem, resources can be departmentalized according to the territory.

 

CUSTOMER DEPARTMENTALIZATION:

Structure based primarily on the customer establishes departments in response to the organization’s major customers.

This structure,of course, assumes that major customers can be identified and divided into logical categories.

 

MANUFACTURING PROCESS DEPARTMENTALIZATION:

Structure based primarily on manufacturing process departmentalizes according tot he major phases of the process used to manufacture products.

 

*** FORCES INFLUENCING FORMAL STRUCTURE***

According to Shetty & Carlisle, the formal structure of a management system is continually evolving.

4 Primary forces influences this evolution:

  1. Manager
  2. Task
  3. Environment
  4. Subordinates

The evolution of a particular organization is actually the result of a complex and dynamic interaction among these forces.

MANAGER:

Each manager perceives the organizational problem in a unique way. Naturally, knowledge, experience, background and values influence the manager’s perception of what the organization’s formal structure should be or how it should be changed.

TASK:

Task includes the degree of technology involved in performing the task and the task’s complexity. As task activities change, a force is created to change the existing organization.

ENVIRONMENT:

Environment include the customers and suppliers of the management system, along with existing political and social structures.

SUBORDINATES:

Sub ordinates include the needs and skill  levels of subordinates.

Changes in the environment or subordinate dynamics can effect a change in the organization.

ORGANIZING – 16 General guidelines by Henri Fayol

Organizing is the process of establishing orderly uses for all resources within the management system.

Here, Orderly signifies the emphasis on the attainment of management system objectives and assist managers not only in making objectives apparent but in clarifying which resources will be used to attain them.

IMPORTANCE OF ORGANIZING:

The organizing function is extremely important to the management system because it is the primary mechanism mangers use to activate plans.

Organizing creates and maintains relationships between all organizational resources by indicating which resources are to be used for specified activities and when,where, and how they are to be used.

A thorough  organizing efforts helps managers to minimize costly weaknesses, such as duplication of effort and idle organizational resources.

If there were to be an organizing department, it’s responsibilities will include:

  • Reorganization plans that make the management system more effective and efficient.
  • Plans to improve managerial skills to fit current management system Needs.
  • An advantageous Organizational climate within the Management System.

 

Henri Fayol developed 16 general guidelines for organizing resources:

  1. Judiciously prepare and execute the operating plan.                        
  2. Organize the human and material facets so that they are consistent with objectives, resources and requirements of the concern.                                                                                                                 
  3. Establish a single component, energetic guiding authority i.e. a Formal Management Structure.                                                                    
  4. Co-ordinate all activities and efforts.                                                                     
  5. Formulate clear, distinct and precise decisions.                                          
  6. Arrange for efficient selection so that each department is headed by a component, energetic manager and all employees are placed where they can render the greatest service.                                   
  7. Define duties.                                                                                                               
  8. Encourage initiative and responsibility.                                                         
  9. Offer fair and suitable rewards for services rendered.                              
  10. Make use of sanctions against faults and errors.                                       
  11. Maintain discipline.                                                                                           
  12. Ensure that individual interests are consistent with the general interests of the organization.                                                                            
  13. Recognize the Unity of Command.                                                              
  14.  Promote both material and human coordination.                                                                                                                  
  15.  Insitute and Effect Controls.                                                                          
  16.  Avoid regulations, red tape and (excessive) paper work.                                                   

 

5 Step Organizing Process:

  1. Reflect on Plans and Objectives.
  2. Establish major Tasks.
  3. Divide major tasks into subtasks
  4. Allocate resources and directives for subtasks.
  5. Evaluate the results of implemented organizing strategy.

METHODS OF SALES FORECASTING

Modern Managers have several different methods available for Sales Forecasting.

Popular methods are:

  1. Jury of Executive Opinion Method
  2. The Salesforce Estimation Method
  3. Time Series Analysis Method

Jury of Executive Opinion Method:

In the Jury of executive opinion method of Sales Forecasting, appropriate managers within the organization assemble to discuss their opinions on what will happen to sales in the future.

Since these discussion sessions usually resolve around hunches or experienced guesses, the resulting forecast is a blend of informed opinions.

A similar, forecasting method, which has been developed recently is called the DELPHI Method. Delphi Method also gathers, evaluates, and summarizes expert opinions as the basis for a forecast, but the procedure is more formal than that for the jury of executive opinion method.

The Delphi Method has the following steps:

  1. STEP 1 – Various Experts are asked to answer, independently and in writing, a  series of questions about the future of sales or whatever other area is being forecasted.                                                      
  2. STEP 2 – A summary of all the answers is then prepared. No expert knows, how any other expert answered the questions.       
  3. STEP 3 – Copies of summary are given to the individual experts with the request that they modify their original answers if they think it necessary.                                                                                                    
  4. STEP 4 – Another summary is made of these modifications, and copies again are distributed to the experts. This time,however, expert opinions that deviate significantly from the norm must be justified in writing.                                                                                        
  5. STEP 5 – A third summary is made of the opinions and justifications, and copies are once again distributed to the experts. Justification in writing for all answers is now required.   
  6. STEP 6 – The forecast is generated from all of the opinions and justifications that arise from step 5.

 

SALES FORCE ESTIMATION METHOD:

The Sales Force Method is a sales forecasting technique that predicts future sales by analyzing the opinions of sales people as a group.

Salespeople continually interact with customers, and from this interaction they usually develop a knack for predicting future sales.

As with the jury of executive opinion method, the resulting forecast normally is a blend of the informed views of the group.

The sales force estimation method is considered very valuable management tool and is commonly used in business and industry throughout the world.

This method can be further improved by providing sales people with sufficient time to forecast and offering incentives for accurate forecasts.

Companies can make their sales people better forecasters, by training them to better interpret  their interactions with the customers.

 

TIME SERIES ANALYSIS METHOD:

The time series analysis method predicts the future sales by analyzing the historical relationship between sales and time.

Although the actual number of years included in a time series analysis will vary from company to company, as a general rule, managers should include as many years as possible to ensure that important sales trends do not get undetected.

 

Other complex sales forecasting methods include:

  • Statistical Correlation Method
  • Computer Simulation Method

 

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PLANNING TOOLS

The planning tools are techniques managers can use to help develop plans.

2 of the most important tools are:

  1. Forecasting
  2. Scheduling

FORECASTING:

Forecasting is the process of predicting future environmental happenings that will influence the operation of the organization.

Although sophisticated forecasting techniques have been developed only rather recently, the concept of forecasting can be traced at least as far back as Fayol.

The importance of forecasting lies in its ability to help managers understand the future makeup of the organizational environment, which, in turn, helps them formulate more effective plans.

HOW FORECASTING WORKS:

e.g: William C. House in describing the Insect Control Services Company, has developed an excellent illustration of how forecasting works.

In general, Insect Control Services forecasts by attempting to do the following:

  1. Establish relationships between Industry Sales and National Economic and Social Indicators.                                                                      
  2. Determine the impact government restrictions on the use of chemical pesticides Will have on the growth of Chemical, biological and electromagnetic energy pest control markets.       
  3. Evaluate Sales Growth Potential, profitability, resources required, and risks involved in each of its market areas (Commercial, industrial, institutional, governmental and residential)                                                                                                            
  4.  Evaluate the potential for expansion of marketing efforts in geographical areas of the country and abroad.                                          
  5. Determine the likelihood of technological breakthroughs that would make existing product lines obsolete.

TYPES OF FORECASTS:

Various types of forecasts includes:

Economical, Technological, Social  Trends, Sales Forecasting etc.,

Although a company’s complete forecasting process should, and usually does, include all these types of forecasting, sales forecasting is considered the key forecast for a company.

A Sales forecast is a prediction of how high or low sales of the organization’s products and/or services will be over the period of time in reference.

It is the Key forecast for organizations because it serves as the fundamental guideline for planning.

Only after the sales forecast has been completed can managers decide, for example, if more salespeople should be hired, if more money for plant expansion must be borrowed, or if layoffs and cutbacks in certain areas are necessary.

Managers must continually monitor forecasting methods to improve them and to reformulate plans based on inaccurate forecasts.

SCHEDULING:

Scheduling is the process of formulating a detailed listing of activities that must be accomplished to attain an objective, allocating the resources necessary to attain the objective, and setting up and following timetables for completing the objective.

Scheduling is an integral part of every organizational plan.

Two popular scheduling techniques are Gantt Charts and PERT – Program Evaluation and Review Technique.

PLANNING AREAS: INPUT PLANNING

Organizational inputs,process, outputs and environment are major factors in determining how much the organization will be successful.

Planning in areas, such as plant facilities planning or human resource planning, is called INPUT PLANNING – the development of proposed action that will furnish sufficient and appropriate organizational resources for reaching established organizational objectives.

e.g.: Human Resource Planning

Kind of questions personnel planners  should try to answer are:

  1. What types of people does the organization need to reach its objectives?                                                                                                                    
  2. How many of each type are needed?                                                                
  3. What steps should the organization take to recruit and select such people?                                                                                                         
  4. Can present employees be further trained to fill future needed positions?                                                                                                                   
  5. At what rate are employees being lost to other organizations?

WHY PLANS FAIL?

A study by K.A. Ringbakk determined that plans fail when:

  1. Corporate Planning is not integrated into the total management system.                                                                                                                     
  2. There is a lack of understanding of the different steps of the planning process.                                                                                                    
  3. Management at different levels in the organization has not properly engaged in or contributed to planning activities.               
  4. Responsibility for planning is wrongly vested solely in the planning department.                                                                                              
  5. Management expects that plans developed will be realized with little effort.                                                                                                              
  6. In starting formal planning, too much is attempted at once.          
  7. Management fails to operate by the plan.                                                      
  8. Financial projections are confused with planning.                                    
  9. Inadequate inputs are used in planning.                                                   
  10. Management fails to grasp the overall planning process.

 

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TYPES OF PLANS

STANDING PLANS are used over and over again because they focus on organizational situations that occur repeatedly.

SINGLE USER PLANS are used only once, or at most, couple of times, because they focus on unique or rare situations within the organization.

STANDING PLANS:

Policies, Procedures and Rules:

A POLICY is a standing plan that furnishes broad guidelines for taking action consistent with reaching organizational objectives.

A PROCEDURE is a standing plan that outlines a series of related actions that must be taken to accomplish a particular task.

Procedures outline more specific actions than policies do.

Organizations usually have many different sets of procedures covering the various tasks to be accomplished.

Managers must be careful to apply the appropriate organizational procedures for the situations they face and apply them properly.

A RULE is a standing plan that designates specific required action. A rule indicates what an organization member should or should not do and allows no room for interpretation.

 

SINGLE USE PLANS:

Programs & Budgets:

A PROGRAM is a single use plan to carry out a special project within an organization. The Project itself is not intended to remain in existence over the entire life of the organization. Rather, it exists to achieve some purpose, that if accomplished, will contribute to  the organization’s long term success.

A BUDGET is a single user financial plan that covers a specificed length of time. It details how funds will be spent on labour, raw materials, capital goods, information systems, marketing and so on, as well as how the funds will be obtained.

WHAT IS A PLAN?

A Plan is a specific Acton proposed to help the organization achieve its objective.

A crucial part of the management of any organization is developing logical plans and then taking the steps necessary to put the plans in to action.

Regardless of how important experience related intuition may be to managers, successful management actions and strategies typically are based on reason.

Rational managers are crucial to the development of an organizational plan.

4 Dimensions of Plans:

  1. REPETITIVENESS
  2. TIME
  3. SCOPE
  4. LEVEL

REPETITIVENESS:

The repetitiveness dimension of a plan is the extent to which the plan is used over and over again. 

Some plans are specially designed for one situation that is relatively short term in nature.

Plans of this sort are essentially non repetitive.

Other Plans, however, are designed to be used time after time for long term recurring situations. These plans are basically repetitive in nature.

TIME:

The Time dimension of a plan is the length of time the plan covers.Strategical Plans cover relatively long periods of time4 and tactical plans cover relatively short periods of time.

SCOPE:

The Scope dimension of a plan is the portion of the total management system at which the plan is aimed.

Some plans are designed to cover the entire open management system: the organizational environment, inputs, process and outputs. Such a plan is often referred to as a master plan.

Other Plans are developed to cover only a portion of the management system. e.g.: A plan that covers the recruitment of new workers.

The greater the portion of the management system that a plan covers, the broader is the plan’s scope.

LEVEL:

The level dimension of a plan is the level of the organization at which the plan is aimed.

Top Level Plans are those designed for the organization’s top management; whereas the middle level and the lower level plans are designed for middle and lower management, respectively.

Since all the parts of the organization are interdependent, plans developed at any level of the organization have effect on the plans at other levels.

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TACTICAL PLANNING Vs. STRATEGIC PLANNING

Tactical Planning is Short range planning that emphasizes the current operations of various parts of the organization.

Short Range is  defined as a period of time extending about one year or less in the future.

Managers use tactical planning  to outline what the various parts of the organization must do for the organization to be successful at some point 1year or less into the future.

Tactical plans are usually developed in the areas of production, marketing, personnel, finance and plant facilities.

COMPARING AND COORDINATING STRATEGIC & TACTICAL PLANNING:

Basic differences between strategic planning and tactical planning:

  1. Since upper managers generally have a better understanding of the organization as a whole than lower level managers do, upper management generally develops the strategic plans and because lower level managers generally have better understanding of the day to day organizational operations, generally the lower level managers develop the tactical plans.           
  2. Because Strategic  Planning emphasizes analyzing the future and tactical planning emphasizes analysing the everyday functioning of the organization,facts on which to base strategic plans are usually more difficult to gather than are facts on which to base tactical plans.                                                                                                                       
  3. Because strategic plans are based primarily on a prediction of the future and tactical plans on known circumstances that exist within the organization, strategic plans are generally less detailed than tactical plans.                                                                             
  4. Because strategic planning focuses on the long term and tactical planning on the short term, strategic plans cover a relatively long period of time whereas tactical plans cover a relatively short period of time.

Despite their differences, tactical and strategic planning are integrally related. Manager need both tactical and strategic planning program, and these program must be closely related to be successful.

Tactical planning should focus on what to do in the short term to help the organization achieve the long term objectives determined by strategic planning.

STRATEGY IMPLEMENTATION & STRATEGIC CONTROL

Strategy Implementation, the 4th step of the strategy management process, is putting formulated strategies into action.

Without successive implementation, valuable strategies deeloped by managers are virtually worthless.

The successful implementation of strategy required 4 basic skills:

  1. INTERACTING SKILL
  2. ALLOCATING SKILL
  3. MONITORING SKILL
  4. ORGANIZING SKILL

INTERACTING SKILL:

Interacting Skill is the ability to manager people during implementation. Managers who are able to understand the fears and frustrations others feel during the implementation of a new strategy tend to be the best implementers. These managers empathize with organization members and bargain for the best way to put a strategy into action.

ALLOCATING SKILL :

Allocating skill is the ability to provide the organizational resources necessary to implementing a strategy. 

Successful implementers are talented at scheduling jobs, budgeting time and money, allocating other resources that are critical for implementation.

MONITORING SKILL:

Monitoring skill is the ability to use information to determine whether a problem has arisen that is blocking implementation.

Good Strategy Implementers set up feedback systems that continually tell them about the status of strategy implementation.

ORGANIZING SKILL :

Organizing skill is the ability to create throughout the organization a network of people who can help solve implementation problems as they occur.

Good implementers customize this network to include individuals who can handle the special types of  problems anticipated in the implementation of a particular strategy.

Overall , the successful implementation of a strategy requires handling people appropriately, allocating resources necessary for implementation, monitoring and implementing progress, and solving implementation problems as they occur.

Perhaps the most important requirements are knowing which people can solve specific implementation problems and being able to involve them when those problems arise.

 

STRATEGIC CONTROL:

Strategic Control, the last step of the Strategy Management Process, consists of monitoring and evaluating the strategy management process as a whole to ensure that it is operating properly.

Strategic Control focuses on the activities involved in environmental analysis, organizational direction, strategy formulation, strategy implementation, and strategy control itself – checking that all steps of the strategy management process are appropriate, compatible and functioning properly.

SAMPLE ORGANIZATIONAL STRATEGIES

SAMPLE ORGANIZATIONAL STRATEGIES

Analyzing the organizational environment and applying one or more of the strategy tools i.e. Critical Question Analysis, SWOT Analysis, Business Portfolio Analysis and the Porter’s Model; will give the managers a foundation on which to formulate organizational strategy.

The 4 common organizational strategies that evolve this way are:

  1. Growth
  2. Stability
  3. Retrenchment
  4. Divestiture.

GROWTH STRATEGY:

Growth Strategy is adopted by management to increase the amount of businsess that an SBU is currently generating.

The growth strategy is  generally applied to star SBUs or question mark SBUs who have the potential to become stars.

Management generally invests substantial amounts of money to implement this strategy and may even sacrifice short term profit to build long term gain.

Managers can also pursue a growth strategy by purchasing an SBU from another organization.

STABILITY:

Stability is a strategy adopted by management to maintain orslightly improve the amount of business that an SBU is generating.

This strategy is generally applied to cash; cows, since these SBUs are already in an advantageous position.

Management must be careful,however, that in its pursuit of stability it does not turn cash cows into dogs.

RETRENCHMENT:

Retrenchment is to defend or fortify.

Through Retrenchment strategy, mangement attempts to strengthen or protect the amount of business an SBU is generating.

This strategy is generally applied to cash cows or stars that are beginning to lose market share.

DIVESTITURE:

Divestiture is a strategy adopted to eliminate an SBU that is not generating a satisfactory amount of business and that has little hope of doing so in the near future.

In essence, the organization sells or closes down the SBU in question. This strategy is usually applied to SBUs that are dogs or question marks that have failed to increase market share but still require significant amounts of cash.

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STRATEGY FORMULATION TYPES

Understanding the forces that determine competitiveness within an industry should help managers develop strategies that will make their companies more competitive within the industry.

Porter has developed 3 generic strategies to illustrate the kind of strategies managers might develop to make their organizations more competitive:

  1. Differentiation
  2. Cost Leadership
  3. Focus

DIFFERENTIATION:

Differentiation, the first of Porter’s Strategies,focuses on making an organization more competitive by developing a product or products that consumers perceive as being different from products offered by competitors.

Differentiation includes uniqueness in such areas as product quality, design and level of after sales service.

COST LEADERSHIP:

Cost Leadership is a strategy that focuses on making an organization more competitive by producing products more cheaply than competitors can.

According to the logic behind this strategy, by producing products more cheaply than its competitors do, an organization will be able to offer products to customers at lower prices than competitors can, and thereby increase its market share.

Examples of tactics managers might use to gain cost leadership are obtaining lower prices for product parts purchased from suppliers and using technology to increase organizational productivity.

Similar strategies are also used in the service industry.

FOCUS:

Focus is a strategy that emphasizes making an organization more competitive by targeting a particular customer segment.

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Strategy Forumulation: GE Multifactor Portfolio Matrix

GE Multifactor Portfolio Matrix:

GE Multifactor Portfolio Matrix is a tools that helps managers develop organizational strategy that is based primarily on market attractiveness and business strengths.

The GE Multifactor Portfolio was deliberately designed to be more complete than the BCG Growth Share Matrix.

Each of the organization’s SBUs are plotted on a 2 dimensional matrix of Industry Attractiveness and Business Strength.

Each of these 2 dimensions are a composite of  a variety of factors that each firm must determine for itself, given its own unique situation.

As examples, Industry Attractiveness might be determined by such factors as:

  • No. of Competitors in the Industry
  • Rate of Industry Growth
  • Weakness of Competitors within an Industry

Business Strengths might be determined by such factors as:

  • Company’s Financial Solid Position
  • Its Good Bargaining Position over Suppliers
  • Its high level of Technology Use.

Specific strategies for a company are implied by where their businesses fall on the matrix.

STRATEGY FORMULATION TOOLS

After the managers involved in the strategic management process have analyzed the environment and determined organizational direction through the development of a mission statement and organizational objective, they are ready to formulate strategy.

STRATEGY FORMULATION is the process of determining appropriate courses of action for achieving organizational objectives and thereby accomplishing organizational purpose.

Managers formulate strategies that reflect environmental analysis, lead to fulfillment of organizational mission, and result in reaching organizational objectives.

Special tools they can use to assist them in formulating strategies include the following:

  1. CRITICAL QUESTION ANALYSIS
  2. SWOT ANALYSIS
  3. BUSINESS PORTFOLIO ANALYSIS
  4. PORTER’S MODEL FOR INDUSTRY ANALYSIS.

These 4 strategy development tools are related but distinct. Managers should use the tools or combination of tools that seems most appropriate for them and  their organizations.

CRITICAL QUESTION ANALYSIS:

The 4 critical questions to be answered here are:

  1. What are the purposes and objectives of the Organization?
  2. Where is the Organization presently going?
  3. In what kind of environment does the organization now exist?
  4. What can be done to better achieve organizational objectives in the future?

 

SWOT ANALYSIS:

SWOT Analysis is a strategic development tool that matches internal organizational strengths and weaknesses with external opportunities and threats.

SWOT is an acronym for the organization’s Strengths, Weakness, Opportunities and Threats.

It is based on the assumption that if managers carefully review such strengths, weaknesses, opportunities and threats, a useful strategy for ensuring organizational success will become evident to them.

 

BUSINESS PORTFOLIO ANALYSIS:

Business Portfolio Analysis is an organizational strategy formulation technique that is based on the philosophy that Organizations should develop strategy much as they handle investment portfolios.

In the way, in which the sound financial investments should be supported and unsound ones discarded, sound organizational activities should be emphasized and unsound ones deemphasized.

2 Business Portfoilo tools are:

  1. The BCG Growth Share Matrix by Boston Consulting Group.
  2. GE Multifactor Portfolio Matrix by General Electric Company.

BCG Growth-Share Matrix:

The Boston Consulting Group, a leading consulting firm, developed and popularized a portfoilo analysis tools that helps managers develop organizational strategy based on market share of businesses and the growth of markets in which businesses exist.

The 1st step in using this model is identifying the organization’s strategic business units (SBUs). A Strategic business Unit is a significant organization segment that is analysed to develop organizational strategy aimed at generating future business or revenue.

Exactly what constitutes as SBU varies from company to company. In bigger organizations, and SBU could be a company division, a single product or a complete Product Line.

In smaller organizations, it might be the entire company.

Eventhough they vary drastically in form each SBU has the following characteristics:

  1. It is a single business or collection of related businesses.
  2. It has its own competitors.
  3. It has a manager who is accountable for its operation.
  4. It is an area that can be independently planned for within the organization.

After identifying the SBUs, the next step is to categorize each SBU within one of the 4 Matrix Quadrants:

  1. STARS – Star SBUs have a high share of a high growth market and typically need large amounts of cash to support their rapid and significant growth. Stars also generate large amounts of cash for the organization and are usually segments in which management can make additional investments and earn attractive returns.
  2. CASH COWS: SBUs that are Cash Cows have a large share of a market that is growing only slightly. Naturally, these SBUs provide the organization with large amounts of Cash, but since their market is not growing significantly, the cash is generally used to meet the financial demands of the organization in other areas, such as the expansion of a STAR SBU.
  3. QUESTION MARKS: These category of SBUs have a small share of a high growth market. These are “question marks” because it is uncertain whether management should invest more cash in them to gain a larger share of the market or deemphasize or eliminate them. Management will choose the 1st option when it believes it can turn the question mark into a star, and the 2nd option when it thinks that future investments would be fruitless.
  4. DOGS : SBUs that are dogs have a relatively small share of a low-growth market. They may barely support themselves; in some cases, they actually drain off cash resources generated by other SBUs. These are the SBUs which are likely to be shortlisted for deemphasize or elimination.

PITFALLS of the BCG Growth Matrix Model:

The matrix does not consider factors like:

  • Various types of Risk associated with product development
  • Threats that inflation and other economic conditions can create in the future.
  • Social,Political and Ecological Pressures.

 

GE Multifactor Portfolio Matrix:

GE Multifactor Portfolio Matrix is a tools that helps managers develop organizational strategy that is based primarily on market attractiveness and business strengths.

The GE Multifactor Portfolio was deliberately designed to be more complete than the BCG Growth Share Matrix.

Each of the organization’s SBUs are plotted on a 2 dimensional matrix of Industry Attractiveness and Business Strength.

Each of these 2 dimensions are a composite of  a variety of factors that each firm must determine for itself, given its own unique situation.

As examples, Industry Attractiveness might be determined by such factors as:

  • No. of Competitors in the Industry
  • Rate of Industry Growth
  • Weakness of Competitors within an Industry

Business Strengths might be determined by such factors as:

  • Company’s Financial Solid Position
  • Its Good Bargaining Position over Suppliers
  • Its high level of Technology Use.

Specific strategies for a company are implied by where their businesses fall on the matrix.

 

While portfolio models are useful frameworks and reference points, no model is yet designed that will deal with all the various dynamics involved in an organization and an industry and the changing environment. Hence Portfolio models should never be applied in a mechanistic fashion and sound managerial judgement and experience is to be applied alongwith.

 

PORTERS MODEL FOR INDUSTRY ANALYSIS:

Perhaps the best known tool for formulating strategy is the model developed by Michael E. Porter, an internationally acclaimed strategic management expert.

Essentially, Porter’s model outlines the primary forces that determine competitiveness within an industry and illustrates how those forces are related.

The model suggests that in order to develop effective organizational strategies, managers must understand and react to those forces within an industry that determine an organization’s level of competitiveness within that industry.

According to these model, competitiveness within an industry is determined by the following factors:

  1. New Entrants or New Companies within the Industry
  2. Substitute Products or Services – for goods or services that the companies within the industry produce/provide.
  3. Supplier’s Ability to control issues like costs of material/ inputs that industry companies use to manufacture their products or provide their services.
  4. Competition level among the firms in the industry.

According to the model, buyers, product substitutes, supplier and potential new companies within an Industry all contribute to the level or rivalry among industry firms.

 
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MANAGEMENT INNOVATIONS

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ORGANIZATIONAL DIRECTION: MISSION & OBJECTIVES

DETERMINING ORGANIZATION DIRECTION:

Through an interpretation of information gathered during environmental analysis, managers can determine the direction in which an organization should move.

2 important ingredients of organizational direction are Organizational Mission and Organizational Objectives.

DETERMINING ORGANIZATIONAL MISSION:

The most common initial act in establishing organizational direction is determining an organizational mission.

ORGANIZATIONAL MISSION is the purpose for which the Organization exists.

The firms organizational mission reflects such information as what types of products or services it produces, who its customers tend to be, and what important values it holds.

Organizational Mission is a very broad statement of organizational direction and is based on a thorough analysis of information generated through environmental analysis.

DEVELOPING A MISSION STATEMENT:

A MISSION STATEMENT is a written document developed by management, normally based on input by managers as well as non managers, that describes and explains what the mission of an organization actually is.

The mission is expressed in writing to ensure that all organization members will have easy access to it and thoroughly understand exactly what the organization is trying to accomplish.

IMPORTANCE OF ORGANIZATIONAL MISSION:

An organization mission is very important to an organization because it helps management increase the probability that the organization will be successful.

There are several reasons why it does this.

First, the existence of an organizational mission helps management focus human effort in a common direction.

The mission makes explicit the major targets the organization is trying to reach and helps managers keep these targets in mind as they make decisions.

Second, an organizational mission serves as a sound rationale for allocating resources.

A properly developed mission statement gives managers useful guidelines about how resources should be used to best accomplish organizational purpose.

Third, a mission statement helps management define broad but important job areas within an organization and therefore critical jobs that must be accomplished.

RELATION BETWEEN MISSION & OBJECTIVES:

Sound organizational objectives reflect and flow naturally from the purpose of the organization.

The organization’s purpose is expressed in its mission statement.

Thus organizational objectives must reflect and flow naturally from an organizational mission that, in turn, was designed to reflect and flow naturally from the results of an environmental analysis.

STRATEGY PLANNING – ENVIRONMENTAL ANALYSIS

The 1st step of the strategy management process is environmental analysis. An organization can only be successful if it is appropriately matched to its environment.

ENVIRONMENT ANALYSIS is the study of the organizational environment to pinpoint environmental factors that can significantly influence organizational operations.

MANAGERS commonly perform environmental analyses to help them understand what is happening both inside and outside their organizations and to increase the probability that the organizational strategies they develop will appropriately reflect the organizational environment.

In order to perform an environmental analysis efficiently and effectively, a manager must thoroughly understand how organizational environments are structured.

For purposes of environmental analysis, the environment of an organization is generally divided into 3 distinct levels:

  1. General Environment
  2. Operating Environment
  3. Internal Environment

Managers must be well aware of these 3 organizational environmental levels, understand how each level affects organizational performance and then formulate organizational strategies in response to this understanding.

THE GENERAL ENVIRONMENT:

The components normally considered part of the general environment are:

  • Economic
  • Social: Including Demographics and Social Values
  • Political
  • Legal
  • Technological

THE OPERATING ENVIRONMENT:

The operating Environment includes various components like:

  • Customer
  • Competition
  • Labour
  • Supplier
  • International Issues.

THE INTERNAL ENVIRONMENT:

The level of an organization’s environment that exists inside the organization and normally has immediate and specific implications for managing the organization is the internal environment.

It includes marketing, finance and accounting,planning,organizing, influencing and controlling within the organization.

FUNDAMENTALS OF STRATEGIC PLANNING

STRATEGIC PLANNING:

Strategic Planning is  the long range planning that focuses on the organization as a whole. In doing strategic planning, managers consider the organization as a total unit and ask themselves what must be done in the long term( 3 to 5 years) to attain organizational goals.

In strategic planning, managers try to determine what their organization should do to be successful 3 – 5 years from now. The most successful managers tend to be those who are capable of encouraging innovative strategic thinking within their organization.

STRATEGY:

Strategy is defined as a broad and general plan developed to reach long term objectives.Organizational strategy can and generally does focus on many different organizational areas such as Finance, Sales,Marketing,Production, Research and Development and PR.

It gives broad direction to the organization.

Strategy is actually the end result of strategic planning. Although larger organizations tend to be more precise in  developing organizational strategy than smaller organization, every organization must have a strategy.

For a strategy to be worthwhile, it must be consistent with organizational objectives, which, in turn, must be consistent with organizational purpose.

STRATEGY MANAGEMENT:

Strategy management is the process of ensuring that an organization possesses and benefits from the use of an appropriate organization strategy. An appropriate strategy is one best suited to the needs of an organization at a particular time.

The strategy management process is generally thought to consist of 5 sequential and continuing steps:

  1. Environmental Analysis
  2. Establishment of an Organizational Direction.
  3. Strategy Formulation
  4. Strategy Implementation
  5. Strategic Control

PROCESSES FOR MAKING GROUP DECISIONS

3 Famous Processes for Group level Decision Making are:

  1. Brainstorming
  2. Nominal Group Technique
  3. Delphi Technique

BRAINSTORMING:

Brainstorming is a group decision making process in which negative feedback on any suggested alternative by any group member is forbidden until all members have presented alternatives that they perceive as valuable.

Brainstorming is carefully designed to encourage all group members to contribute as many viable decision alternatives as they can think of.

Its premise is that if the evaluation of alternatives starts before all possible alternatives have been offered, valuable alternatives may be overlooked.

During brainstorming, group members are encouraged to state their ideas, no matter how wild they may seem, while an appointed group member records all ideas for discussion.

NOMINAL GROUP TECHNIQUE:

The nominal group technique is another useful process for helping groups make decisions. This process is designed to ensure that each group member has equal participation in making the group decisions.

It involves the following steps:

  1. STEP 1: Each group member writes down individual ideas on the decision or problem being discussed.
  2. STEP 2: Each member presents individual ideas orally. The ideas are usually written on a board for all other members to see and refer to.
  3. STEP 3: After all members present their ideas, the entire group discussed these ideas simultaneously. Discussion tends to be unstructured and spontaneous.
  4. STEP 4: When discussion is completed, a secret ballot is taken to allow members to support their favourite ideas without fear. The idea receiving the most votes is adopted and implemented.

DELPHI TECHNIQUE:

The Delphi technique involves circulating questionnaires on a specific problem among group members, sharing the questionnaire results with them, and then continuing to recirculate and refine individual responses until a consensus regarding  the problem is reached.

In contrast to the nominal group technique or brainstorming, the Delphi technique does not have group members meet face to face. The formal steps followed in the Delphi Technique are:

  1. STEP 1: A problem is identified.
  2. STEP 2: Group members are asked to offer solutions to the problem by  providing anonymous responses to a carefully designed questionnaires.
  3. STEP 3: Responses of all group members are compiled and sent out to all group members.
  4. STEP 4: Individual group members are asked to generate a new individual solution to the problem after they have studied the individual responses of all other group members.
  5. STEP 5: Step 3 and 4 are repeated until a consensus problem solutions is reached.

 

Brainstorming offers the advantage of encouraging the expression of as many useful ideas as possible, but the disadvantage of wasting the group’s time on ideas that are wildly impractical.

The nominal group technique, with its secret ballot, offers a structure in which individuals can support or reject an idea without fear of recrimination. Its disadvantage is that there is no way of knowing why individuals voted the way they did.

The advantage of the Delhi Technique is that ideas can be gathered from group members who are too geographically separated or busy to meet face to face.Its disadvantage is that members are unable to ask questions of one another.

Managers must carefully weigh the advantages and disadvantages of these 3 group decision making tools and adopt the one or some combination of the three – that best suits their unique organizational circumstances.

TYPES OF DECISIONS & DECISION MAKING PROCESS

A decision is a choice made between 2 or more available alternatives.

Decision Making is the process of choosing the best alternative for reaching objectives.

Managers make decisions affecting the organization daily and communicate those decisions to other organizational members.

Some decisions affect a large number of organization members, cost a great deal of  money to Carry out, or have a long term effect on the organization. Such significant decisions can have a major impact, not only on the management systems itself, but on the career of the manager who makes them.

Other decisions are fairly insignificant, affecting only a small member of organization members, costing little to carry out, and producing only a short term effect on the organization.

TYPES OF DECISIONS:

PROGRAMMED DECISIONS

Programmed decisions are routine and repetitive, and the organization typically develops specific ways to handle them. A programmed decision might involve determining how products will be arranged on the shelves of a supermarket. For this kind of routine, repetitive problem, standard arrangement decisions are typically made according to established management guidelines.

NON PROGRAMMED DECISIONS:

Non programmed decisions are typically one shot decisions that are usually less structured than programmed decision.

5 ELEMENTS  OF THE DECISION SITUATION:

  1. The Decision Makers
  2. Goals to be served
  3. Relevant Alternatives
  4. Ordering of Alternatives
  5. Choice of Alternatives

DECISION MAKING PROCESS:

Decision making steps this model depicts are as follows:

  1. Identify an existing problem                                                                      
  2. List possible alternatives for solving the problem                       
  3. Select the most beneficial of these alternatives.                           
  4. Implement the selected alternative.                                                        
  5. Gather feedback to find out if the implemented alternative is solving the identified problem.

THE PLANNER: Qualification and Evaluation

The planner is probably the most important input in the planning subsystem. This individual combines all other inputs and influences the subsystem process so that its output is effective organizational plans.

The planner is responsible not only for developing plans but also for advising management on what actions should be taken to implement those plans.

Regardless of who actually does the planning or what organization the planning is being done in, the qualification, duties, and evaluations of the planner are all very important considerations for an effective planning subsystem.

QUALIFICATIONS OF PLANNERS:

Planners should have four primary qualifications:

  1. They should have considerable practical experience within their organization. Preferably, they should have been executives in one or more of the organization’s major departments.This experience will help them develop plans that are both practical and tailor made for the organization.                   
  2. Planners should be capable of replacing  any narrow view of the organization they may have acquired while holding other organizational positions with an understanding of the organization as a whole. They must know how all parts of the organization function and interrelate. They must have an abundance of conceptual skills.                                                                     
  3. Planners should have some knowledge of and interest in the social,political, technical and economic trends that could affect the future of the organization. They must be skillful in defining those trends and possess the expertise to determine how the organization should react to the trends to maximize its success. This qualification can be overemphasized.                                             
  4. They should be able to work well with others. Their position will inevitably require them to work closely with several key members of the organization, so its is essential that they possess the personal characteristics necessary to collaborate and advise effectively. The ability to communicate clearly, both orally and in writing, is one of the most important of these characteristics.

EVALUATION CRITERIA FOR PLANNERS:

  1. Organizational Plan is in writing.
  2. Plan is the result of all elements of the management team working together.
  3. Plan defines present and possible future business of the organization.
  4. Plan specifically mentions organizational objectives.
  5. Plan identifies future opportunities and suggests how to take advantage of them.
  6. Plan emphasizes both internal and external environments.
  7. Plan describes the attainment of objectives in operational terms whenever possible.
  8. Plan includes both long and short term recommendations.

Over and above all these, the subjective considerations include how well planners get along with key members of the organization, the amount of organizational loyalty they display and their perceived potential.

MBO – Management by Objectives

MBO – Management by Objectives was popularized mainly through the writings of Peter Drucker.

Some Managers find organizational objectives such an important and fundamental part of management that they use a management approach based exclusively on them.

Although mostly discussed in the context of profit oriented companies, MBO is also a valuable management tool for non profit organizations.

MBO Strategy has 3 basic parts:

  1. All individuals within an organization are assigned a specialized set of objectives that they try to reach during a normal operating period. These objectives are mutually set and agreed upon by individuals and their managers.                                                 
  2. Performance reviews are conducted periodically to determine how close individuals are to attaining their objectives.                    
  3. Rewards are given to individuals on the basis of how close they come to reaching their goals.  

The MBO  process consists of 5 steps:

  1. Review Organizational Objectives: The manager gains a clear understanding of the organization’s overall objectives.                     
  2. Set Worker Objectives: The manager and worker meet to agree on worker objectives to be reached by the end of the normal operating period.                                                                                               
  3.  Monitor Progress:  At intervals during the normal operating period, the manager and worker check to see if the objectives are being reached.                                                                                             
  4. Evaluate Performance: At the end of the normal operating period, the worker’s performance is judged by the extent to which the worker reached the objectives.                                               
  5. Give Rewards: Rewards given to the worker are based on the extent to which the objectives were reached.

CRITICAL SUCCESS FACTORS:

  1. Top Management must be committed to the MBO process and set appropriate objectives for the organization.
  2. Managers and subordinates together must develop and agree on each individuals goals.
  3. Employee performance should be conscientiously evaluated against established objective.
  4. Management must follow through on employee performance evaluations by rewarding employees accordingly.

ADVANTAGES:

  1. MBO programs continually emphasize what should be done in an organization to achieve organizational goals.
  2. MBO process secures employee commitment to attaining organizational goals.

DISADVANTAGES:

  1. One is that the development of objectives can be time consuming, leaving both managers and employees less time in which to do their actual work.
  2. Increased Paper Work

GUIDELINES FOR ESTABLISHING OBJECTIVES

In general an organization should have 3 types of Objectives:

  1. Short Term Objectives : Targets to be achieved in 1 year or less.
  2. Intermediate Term Objectives: Targets to be achieved in 1 to 5 years.
  3. Long Term Objectives: Targets to be achieved in 5 to 7 years.

The necessity of predetermining appropriate organizational objectives has led to the  development of a management guidelines called the PRINCIPLE OF OBJECTIVE.

This principle states that  before managers take any action, they should clearly determine, understand and state organizational objectives.

SUB OPTIMIZATION:

Sub optimization is a condition where sub objectives are conflicting ro not directly aimed at accomplishing the overall organizational objective.

GUIDELINES FOR ESTABLISHING OBJECTIVES:

  1. Let the people responsible for attaining the objectives have a voice in setting them.
  2. State Objective as specifically as possible.
  3. Relate objectives to specific actions whenever necessary.
  4. Pinpoint expected results.
  5. Set goals high enough that employees have to strive to meet them, but not so high that employees give up trying to meet them.
  6. Specify when goals are expected to be achieved
  7. Set objectives only in relation to other organizational objectives.
  8. State Objectives clearly and simply.

PLANNING CHARACTERISTICS

4 Aspects of Planning are :

  1. Definition of Planning
  2. Purposes of Planning
  3. Advantages and Potential disadvantages of planning
  4. Primacy of Planning

DEFINING PLANNING:

Planning is the process of determining how the organization can get where it wants to go, and what it will do to accomplish its objectives.

Planning is the systematic development of action porgrams aimed at reaching agreed business objectives by the process of analysing, evaluating, and selecting among the opportunities which are forseen.

PURPOSES OF PLANNING:

The protective purpose of planning is to minimize risk by reducing the uncertainities surrounding business conditions and clarifying the consequences of related management actions.

The affirmative purpose is to increase the degree of organizational success.

The fundamental purpose of planning, however, is to help the organization reach its objectives.

PLANNING: ADVANTAGES & DISADVANTAGES

A vigorous planning program produces many benefits.

First, it helps managers to be future oriented. They are forced to look beyond their everyday problems to project what situations may confront them in the future.

Second, a sound planning porgram enhances decision coordination. No decision should be made today without some idea of how it will affect a decision that might have to be made tomorrow.

The planning function pushes managers to coordinate their decisions.

Third, planning emphasizes organizational objectives. Because organizational objectives are the starting points for planning, managers are continually remind of exactly what their organization is trying to accomplish.

DISADVANTAGES:

The downside is that if the planning function is not well executed,planning can have several disadvatnages for the organization.

e.g.: An overemphasized planning program can take up too much managerial time. Managers must strike an appropriate balance between time spent on planning and time spent on organizing, influencing, and controlling.

PRIMACY OF PLANNING:

Planning is the primary managerial function- the one that precedes and is the absis for the organizing, influencing and controlling functions of managers.

Only after manaers have developed their plans can they determine how they went to structure their organization, place their people and establish organizational controls.

FIRST STEP : PLANNING

SECOND STEPS: ORGANIZING, INFLUENCING, CONTROLLING

RESULTS: ACHIEVING OBJECTIVES

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STEPS IN THE PLANNING PROCESS:

The planning process consists of the following 6 steps:

  1. State Organizational Objective
  2. List alternative ways of reaching objectives
  3. Develop premises on which to base each alternative
  4. Choose the best alternative for reaching objectives
  5. Develop plans to pursue the chosen alternative
  6. Put the plans into action.

ORGANIZATIONAL OBJECTIVES:

Organizational objectives are the targets toward which the open management system is directed. Organizational input,process and output all exist to reach organizational objectives.

Properly developed organizational objectives reflect the purpose of the organization.

ORGANIZATIONAL PURPOSE:

Organizational Purpose is what the organization exist to do, given a particular group of customers and customer needs. If an organization is accomplishing its objectives, it is accomplishing its purpose and thereby justifying its reason for existence.

Organizations exist for various purposes and thus have various types of objectives.

Therefore, its objectives are aimed at furnishing this assistance. The primary purpose of a business organization, in contrast, is usually to make a profit.

Diversity Management: Ethnocentrism and other negative dynamics

The changing demographics set in motion certain social dynamics that can interfere with workforce productivity. If an organization is to be successful in diversifying, it must neutralize these dynamics. 

ETHNOCENTRISM:
Our natural tendency is to judge other groups less favourably than our own.
These tendency is the source of ethnocentrism.
Ethnocentrism is the belief that one’s own group, culture,country or customs are superior to others.                                                                                      
PREJUDICE
A prejudice is a preconceived judgement,opinion, or assumption about an issue,behaviour or group of people.                                                    
STEREOTYPE:
Stereotype is a positive or negative assessment of members of a group or their perceived attributes.
It is important for managers to know about these negative dynamics so they can monitor their own perceptions and help their employees view diverse coworkers more accurately.
DISCRIMINATION:
Discrimination is the act of treating an issue, person, or behaviour unjustly or inequitably on the basis of stereotypes and prejudices.
TOKENISM:
Tokenism refers to being one of very few members of your group in the organization.
“Token” employees are given either very high or very low visibility in the organization.
PROMOTING DIVERSITY THROUGH HUDSON INSTITUTE STRATEGIES:
6 major issues:
  1.  Stimulate Balanced World Growth
  2. Accelerate Productivity increases in Service Industries
  3. Maintain the dynamsism of an Aging Workforce.
  4. Reconcile the conflicting needs of women, work and families.
  5. Fully integrate all groups of workers into the economy.
  6. Improve the education and skills of all workers. 

VARIOUS APPROACHES TO MEETING SOCIAL RESPONSIBILITY

Lipson, a desirable and socially responsive approach to meeting social obligations does the following:

  1. Incorporates social goals into the annual planning process.
  2. Seeks comparative industry norms for social programs.
  3. Presents reports to organization members, the board of directors, and stockholders on social responsibility progress.
  4. Experiments with different approaches for measuring social performance.
  5. Attempts to measure the cost of social programs as well as the return on social program investments.

S. Prakash Sethi presents 3 management approaches to meeting social obligations:

  1. Social Obligation Approach: It considers business as having primarily economic purposes and confines social responsibility activity mainly to existing legislation.                            
  2. Social Responsibility Approach: It sees business as having both economic and societal goals.                                                                    
  3. Social Responsive Approach: It considers business as having both societal and economic goals as well as the obligation to anticipate potential social problems and work actively toward preventing their occurrence.

CONVERTING ORGANIZATION POLICIES ON SOCIAL RESPONSIBILITY INTO ACTION:

A policy is a management tool that furnishes broad guidelines for channeling management thinking in specific directions.

To be effective, social responsibility policies must be converted into appropriate action.

PHASE 1: It consists of the recognition by Top Management that the organization has some social obligation. Top Management then must formulate and communicate some policy about the acceptance of this obligation to all organization members.

PHASE 2: It involves staff personnel as well as Top Management. In this phase, top management gathers information related to meeting the social obligation accepted in phase 1. Staff Personnel are generally involved at this point to give advice on technical matters related to meeting the accepted social obligation.

PHASE 3: It involves division management in addition to the organization personnel already involved from the first 2 phases.

During this phase, top management strives to obtain the commitment of organization members to live up to the accepted social obligation and attempts to create realistic expectations about the effects of such a commitment on organizational productivity.

Staff specialists encourage the responses within the organization necessary to meet the accepted social obligation properly; and division management commits resources and modifies existing procedures so that appropriate socially oriented activities can and will be performed within the organization.

OUTCOMES OF SOCIAL RESPONSIBILITY INVOLVEMENT EXPECTED BY EXECUTIVES

POSITIVE OUTCOMES:

  1. Enhanced corporate reputation and goodwill.
  2. Strengthening of the social system in which the corporation functions.
  3. Strengthening of the economic system in which the corporation functions.
  4. Greater Job satisfaction among all employees.
  5. Avoidance of issues with government regulations.
  6. Greater job satisfaction among executives
  7. Increased chances for survival of the firm.
  8. Ability to attract better managerial talent.
  9. Increased long term profitability.
  10. Strengthening of the pluralistic nature of American Society.
  11. Maintaining or gaining Customers
  12. Investor Preference for socially responsible firms
  13. Increased short term profitability

 

NEGATIVE OUTCOMES:

  1. Decreased Short term profitability
  2. Conflict of economic or financial and social goals.
  3. Increased prices for consumers
  4. Conflict in criteria for assessing managerial performance
  5. Disaffection of stock holders.
  6. Decreased Productivity
  7. Decreased Long term profitability
  8. Increased Government Regulation
  9. Weakening of the economic system in which the corporation functions.
  10. Weakening of the social system in which the corporate functions.

 

STAKEHOLDERS:

 

SOCIAL OBLIGATIONS OF THE MANAGERS TO VARIOUS STAKEHOLDERS :

  1. STOCKHOLDERS: To increase the value of the organization.
  2. SUPPLIERS : To deal with them fairly
  3. BANKS & LENDERS: To replay debts
  4. GOVERNMENT AGENCIES: To abide laws.
  5. EMPLOYEES & UNIONS: To provide safe working environment and to negotiate fairly with union representatives.
  6. CONSUMERS: To provide Safe Products
  7. COMPETITORS: To compete fairly and to refrain from restraints of trade.
  8. LOCAL COMMUNITIES & SOCIETY: To avoid business practices that harm the environment.

THE SYSTEM APPROACH

The system approach to management is based on general system theory founded by Scientist Ludwig Von Betalanffy.

The main context of this theory is that to be able to fully understand the operations of an entity, the entity must be viewed as a system.

A system is a number of interdependent parts functioning as a whole for some purpose.

The concept of WHOLENESS is very important in general system analysis. The system must be viewed as a whole and modified only through changes in its parts.

L. Thomas Hopkins suggested 6 guidelines for system analysis:

  1. The whole should be the main focus of the analysis. Parts to receive secondary attention.
  2. Integration is the key variable in wholeness analysis. It is defined as the interrelatedness of the many parts within the whole.
  3. Possible modifications in each part should be weighed in relation to possible effects on every other part.
  4. Each part has some role to play so that the whole cam accomplish its purpose.
  5. The nature of the part and its function is determined by its position in the whole.
  6. All analysis starts with the existence of the whole. The parts and their interrelationships should then evolve to best suit the purpose of the whole.

 

THE MANAGEMENT SYSTEM:

The main parts of the management system  are:

  • Organizational Input
  • Organizational Process
  • Organizational Output

The management system is an open system, which interacts with its environment.

The factors which the management system interact with are:

  • Government
  • Suppliers
  • Customers
  • Competitors

Each of these factors represents a potential environment influence that significantly change the future of the organization and thus the management system.

MANAGEMENT SCIENCE

The Scientific Method of problem solving dictates that one should:

  1. Systematically observe the system whose behaviour must be explained to solve the problem.
  2. Use these specific observations and from which consequences of changing the system can be predicted.
  3. Use the model to deduce how the system will behave under conditions that have not been observe but could be observed if the changes were made.
  4. Finally, test the model by performing an experiment on the actual system to see if the effects of changes predicted using the model actually occur when the changes are made.

The OR ( Operations Research) groups proved very successful at using the scientific method to solve the problems.

 

THE CONTINGENCY APPROACH:

The contingency approach to management emphasizes that what managers do in practice depends on, or is contingent upon, a given set of circumstances – a situation.

In essence, this approach emphasizes “if-then” relationships.

“If” this situational variable exists,”then” this is the action a manager probably would take.

In general, the contingency approach attempts to outline the conditions or situations in which various management methods have the best chance of success.                                                                                        

This approach is based on the premise that, although there is probably no one best way to solve a management problem in all organizations, there probably is one best way to solve any given management problem in any one organization.

MAIN CHALLENGES OF USING THE CONTINGENCY APPROACH

  1. Perceiving organizational situations as they actually exist.
  2. Choosing the management tactics best suited to those situations.
  3. Competently implementing those tactics.

The notion of a contingency approach to management is a popular discussion topic for contemporary management thinkers.

THE SYSTEM APPROACH:

The system approach to management is based on general system theory. Ludwign von Bertalanffy as scientist is recognised as the founder of the general system theory.

The main premise of the theory is that to understand fully the operation of an entity, the entity as viewed as a system.

A system is a number of interdependent parts functioning as a whole for some purpose.

HENRI FAYOL’S 14 Principles of Management

Management Principles developed by Henri Fayol: 

  1. DIVISION OF WORK: Work should be divided among individuals and groups to ensure  that effort and attention are focused on special portions of the task. Fayol presented work specialization as the best way to use the human resources of the organization.                                                                                                                   
  2. AUTHORITY: The concepts of Authority and responsibility are closely related. Authority was defined by Fayol as the right to give orders and the power to exact obedience. Responsibility involves being accountable, and is therefore naturally associated with authority. Whoever assumes authority also assumes responsibility.                                                              
  3. DISCIPLINE: A successful organization requires the common effort of workers. Penalties should be applied judiciously to encourage this common effort.                                                                              
  4. UNITY OF COMMAND: Workers should receive orders from only one manager.                                                                                              
  5. UNITY OF DIRECTION: The entire organization should be moving towards a common objective in a common direction.                                                                                                        
  6. SUBORDINATION OF INDIVIDUAL INTERESTS TO THE GENERAL INTERESTS: The interests of one person should not take priority over the interests of the organization as a whole.                                                                                                                                        
  7. REMUNERATION: Many variables, such as cost of living, supply of qualified personnel, general business conditions, and success of the business, should be considered in determining a worker’s rate of pay.                                                                                                  
  8. CENTRALIZATION: Fayol defined centralization as lowering the importance of the subordinate role. Decentralization is increasing the importance. The degree to which centralization or decentralization should be adopted depends on the specific organization in which the manager is working.                                                                                                                  
  9. SCALAR CHAIN: Managers in hierarchies are part of a chain like authority scale. Each manager, from the first line supervisor to the president, possess certain amounts of authority. The President possesses the most authority; the first line supervisor the least. Lower level managers should always keep upper level managers informed of their work activities. The existence of a scalar chain and adherence to it are necessary if the organization is to be successful.                                                                                                    
  10. ORDER: For the sake of efficiency and coordination, all materials and people related to a specific kind of work should be treated as equally as possible.                                                                          
  11. EQUITY: All employees should be treated as equally as possible.                                                                                                                 
  12. STABILITY OF TENURE OF PERSONNEL: Retaining productive employees should always be a high priority of management. Recruitment and Selection Costs, as well as increased product-reject rates are usually associated with hiring new workers.                                                                                                 
  13. INITIATIVE: Management should take steps to encourage worker initiative, which is defined as new or additional work activity undertaken through self direction.                                                    
  14. ESPIRIT DE CORPS: Management should encourage harmony and general good feelings among employees.

 

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UNIVERSALITY OF MANAGEMENT & MANAGEMENT SKILL

Management principle are universal; that is why, the apply to all types of organizations including but not limited to FOR PROFIT AND NOT FOR PROFIT ones like businesses, churches,sororities, athletic teams, hospitals and so on.

Manager’s jobs vary somewhat from one type of organization to another because each organizational type requires the use of specialized knowledge, exists in a unique working and political environment, and uses different technology. However, there are job similarities across organizations because the  basic management activities – planning, organizing, influencing, and controlling are common to all organizations.

The basic ingredients of successful management are applicable to all organizations.

MANAGEMENT SKILL:

Management skill is the ability to carry out the process of reaching organization goals by working with and through people and other organizational resources.

Learning about management skill and focusing on developing it are of critical importance since possessing such skill is generally considered to be the prerequisite for management success.

Katz indicates that 3 types of skills are important for successful management performance: technical, human and conceptual skills.

* TECHNICAL SKILLS:

Technical skills are skills involving the ability to apply specialized knowledge and expertise to work related techniques and procedures.

Examples of these skills are engineering, computer programming, and accounting. Technical skills are mostly related to working with “things” – processes or physical objects.

HUMAN SKILLS:

Human skills are skill that build cooperation with the team being led. They involve working with attitudes and communication, individual and group interests – in short, working with people.

CONCEPTUAL SKILLS:

Conceptual Skills involve the ability to see the organization as a whole. A manager with conceptual skills is able to understand how various functions of the organization complement one another, how the organization relates to its environment, and how changes in one part of the organization affect the rest of the organization.

As a manager grows, the need for conceptual skills increases.

Human skills are required at all levels.

 

MANAGEMENT SKILL: A contemporary View:

The major activities that the modern managers typically perform are of 3 basic types:

  1. Task Related Activities:                                                                                                Task related activities are management efforts aimed at carrying out critical management related duties in organizations. Such activities include short term planning, clarifying objectives of jobs in organizations, and monitoring operations and performance.                                                                       
  2. People Related Activities:                                                                                                    People related activities are management efforts aimed at managing people in organizations. Such activities include providing support and encouragement to others, providing recognition for achievements and contributions,developing skill and confidence or organization members,consulting when making decisions, and empowering others to solve problem.                                                                                         
  3. Change Related Activities:                                                                                                    Change related activities are management efforts aimed at modifying organizational components. Such activities include monitoring organization’s external environment, proposing new strategies and vision, encouraging innovative thinking, and taking risks to promote needed change.

To increase the probability of being successful, managers should have competence in :

  • Clarifying Roles
  • Monitoring Operations
  • Short term Planning
  • Consulting
  • Supporting
  • Recognizing
  • Dveloping
  • Empowering
  • Envisioning Change
  • Taking risks for Change
  • Encourge Innovative Thinking
  • External Monitoring

 

 

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MANAGERIAL EFFECTIVENESS & EFFICIENCY

ORGANIZATIONAL RESOURCES:

 

  1. Human Resources
  2. Monetary Resources
  3. Raw Materials
  4. Capital

 

Organizational resources are used,combined and transformed into finished products during the production process.

Human resources are people who work for an organization.Their skills and their knowledge are leveraged by the managers.

Monetary resources are amounts of money that managers use to purchase goods and services for the organization.

Raw materials are ingredients used directly in the manufacturing of products.

 

Managers must become both efficient and effective.

MANAGERIAL EFFECTIVENESS:

The effectiveness of the managers is measured in the effectiveness of the organization in achieving the organizational goals.

MANAGERIAL EFFICIENCY:

Managerial efficiency is the proportion of total organization resources that contribute to productivity during the manufacturing process. The higher this proportion, the more efficient the manager. The more resources wasted or used during the production process, the more efficient the manager.

Managers can be efficient but not effective and vice versa.

If managers achieve the organization goals they are effective, but if they end up using or wasting a high amount of resources, then definitely, the concerned manager is not being efficient.

On the other hand, if the manager is very efficient by using the resources in a limited manner, but misses accomplishing the organizational goals and objectives.

MANAGEMENT INNOVATION

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DEFINE MANAGEMENT & ITS FUNCTIONS

Management is the process of reaching organizational goals by working with and through people and other organizational resources. 

Management has the following 3 characteristics:

  1. It is a process or series of continuing and related activities.
  2. It involves and concentrates on reaching organizational goals.
  3. It reaches these goals by working with and through people and other organizational resources.

 

MANAGEMENT FUNCTIONS:

The 4 basic management functions that make up the management process are described in the following sections:

  1. PLANNING
  2. ORGANIZING
  3. INFLUENCING
  4. CONTROLLING.

PLANNING: Planning involves choosing tasks that must be performed to attain organizational goals, outlining how the tasks must be performed, and indicating when they should be performed.

Planning activity focuses on attaining goals. Managers outline exactly what organizations should do to be successful. Planning is concerned with the success of the organization in the short term as well as in the long term.

ORGANIZING:

Organizing can be thought of as assigning the tasks developed in the planning stages, to various individuals or groups within the organization. Organizing is to create a mechanism to put plans into action.

People within the organization are given work assignments that contribute to the company’s goals. Tasks are organized so that the output of each individual contributes to the success of departments, which, in turn, contributes to the success of divisions, which ultimately contributes to the success of the organization.

INFLUENCING:

Influencing is also referred to as motivating,leading or directing.Influencing can be defined as guiding the activities of organization members in he direction that helps the organization move towards the fulfillment of the goals.

The purpose of influencing is to increase productivity. Human-oriented work situations usually generate higher levels of production over the long term than do task oriented work situations because people find the latter type distasteful.

CONTROLLING:

Controlling is the following roles played by the manager:

  1. Gather information that measures performance
  2. Compare present performance to pre established performance norms.
  3. Determine the next action plan and modifications for meeting the desired performance parameters.

Controlling is an ongoing process.

 

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ROLE & IMPORTANCE OF MANAGEMENT

IMPORTANCE OF MANAGEMENT:

Managers influence all the phases of modern organizations. Sales Managers maintain a sales force that markets goods. Personnel managers provide organizations with a competent and productive workforce. Plant managers run manufacturing operations that produce the clothes we wear, the food we eat, and the automobiles we drive.

Our society could never exist as we know it today nor improve without a steady stream of managers to guide its organizations. The well known management author Peter Drucker highlighted this point when he said that Effective Management is probably the main resource of developed countries and the most needed resource of developing ones.

In short, all societies, whether developed or developing, need a huge lot of good managers.

THE ROLE OF MANAGEMENT:

Essentially, the role of managers is to guide the organizations toward goal accomplishment. All organizations exist for certain purposes or goals,and managers are responsible for combining and using organizational resources to ensure that their organizations achieve their purposes.

The role of the Management is to move an organization towards its purposes or goals by assigning activities that organization members perform.

If Management ensures that all the activities are designed effectively, the production of each individual worker will contribute to the attainment of the organizational goals.

Management strives to encourage individual activity that will lead to reaching organizational goals and to discourage individual activity that will hinder the accomplishment of the organization objectives. 

There is no idea more important than managing the fulfillment of the organizational goals and objectives. The meaning of the Management is given by its goals and objectives.

All managers, must have a single minded focus on the fulfillment of the organizational goals.

 

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ETHICS OF CONSUMER PRODUCTION AND MARKETING – Theories and Definitions

How far must manufacturers and their representatives go to make their products and services completely safe?

WHAT Is the relationship between a business and its customers? a contract, or is there more to it than that?

Hos does the fact that companies usually know more about their products than their customers IMPACT their duty to protect customers from injury or harm?

What responsibility do businesses have for customer injuries no one could reasonably have foreseen or prevented?

What about customer’s privacy – what obligations do companies have?

 

MARKET APPROACH TO CONSUMER PROTECTION:

Consumer safely is seen as a good that is most efficiently provided through the mechanism of the free market whereby sellers must respond to consumer demands.

PROBLEMS WITH THE ASSUMPTION OF FULL INFORMATION:

 

  • Many products are too complex for consumers to understand
  • Markets cannot provide consumers with product information.

 

FREE RIDERS:

individuals who enjoy the benefits of a good without paying their share of its costs.

RATIONAL UTILITY MAXIMIZER:

A person who has a well defined and consistent set of preferences, and who knows how personal choices will affect those preferences.

PROBLEMS WITH THE ASSUMPTION OF RATIONAL UTILITY MAXIMIZATION:

 

  • Few people are good at estimating probabilities.
  • People are irrational and inconsistent when weighing choices.
  • Many consumer markets are monopolies or oligopolies.

 

CONTRACT VIEW OF THE FIRM’S DUTIES TO ITS CUSTOMERS:

The view that the relationship between a business firm and its customers is relationship, and the firm’s moral duties to the customer are those created by this contractual relationships.

RELIABILITY:

The probability that a product will function as the consumer is led to expect that it will function.

SERVICE LIFE:

The period of time during which the product will function as effectively as the consumer is to led to expect it to function.

MAINTAINABILITY:

The ease with which the product can be repaired and kept in operating condition.

PRODUCT SAFETY:

The degree of risk associated with using a product.

MORAL DUTIES TO CONSUMERS UNDER CONTRACTUAL THEORY:

 

  • Duty to comply with express and implied claims of reliability, service life, maintainability, and safety.
  • Duty of disclosure
  • Duty not to misrepresent
  • Duty not to coerce

 

DUE CARE THEORY OF THE MANUFACTURER’S DUTIES TO CONSUMERS:

The view that because manufacturers are in more advantaged position, they have a duty to take special care to ensure that consumers’ interests are not harmed by the products that they offer them.

CAVEAT EMPTOR:

Let the buyer take care.

CAVEAT VENDOR:

Let the seller take care.

 

AREAS OF PRODUCER RESPONSIBILITY ACCORDING TO DUE CARE THEORY:

 

  • Design
  • Production
  • Information

 

SOCIAL COSTS VIEW OF THE MANUFACTURER’S DUTIES TO CONSUMERS:

The view that a manufacturer should pay the costs of any injuries sustained through any defects in the product, even when the manufacturer exercised all due care in the design and manufacture of the product and has taken all reasonable precautions to warn users of every foreseen danger.

 

  • Manufacturer should pay the costs of all injuries caused by defect in a product even if exercised due care.
  • Argues that injuries are external costs that should be internalized.

 

STRICT LIABILITY:

A legal doctrine that holds that manufacturers must bear the costs of injuries resulting from product defects regardless of fault.

CRITICISMS OF THE SOCIAL COST VIEW:

 

  • Unfair to manufacturers since it forces them to compensate unforeseeable injuries.
  • Assumption that adherence to the social cost view will prevent accidents is false.
  • Leads to successful consumer lawsuits in cases where manufacturers took all due care.

 

COMMERCIAL ADVERTISING:

Communication between a seller and potential buyers that is publicly addressed to a mass audience and is intended to induce members of this audience to buy the seller’s products.

 

  • Public communication aimed at mass audience
  • Intended to induce members of its audience to buy the Sellers’s products
  • Succeeds by creating a desire for the seller’s product or a belief that a product will satisfy a pre existing desire.

 

PRODUCTION COSTS:

The costs of the resources consumed in producing or improving a product.

SELLING COSTS:

The additional costs of resources that do not go into changing the product, but are invested instead in getting people to buy the product.

DECEPTIVE ADVERTISING:

 

  • Is a function of the author’s intent to make the audience believe what is known to be false.
  • OR a function of The media’s communication of the false message.
  • OR a function of The audience’s vulnerability to deception.

 

RIGHT TO PRIVACY:

The right of persons to determine what, to whom, and how much information about themselves will be disclosed to other parties.

PSYCHOLOGICAL PRIVACY:

Privacy with respect to a person’s inner life.

PHYSICAL PRIVACY:

Privacy with respect to a person’s physical activities.

IMPORTANCE OF PRIVACY:

 

  • Protects individuals from interference, shame, embarrassment, hurting loved ones, self-incrimination
  • Enables the development of personal relationships,professional relationships, distinct social roles and self determination.

BUSINESS & ENVIRONMENT

The process of producing goods forces businesses to engage in exchanges and interactions with 2 main environments ie. the customer environment and the natural environment.

It is from the natural environment that business ultimately draws the raw materials that it transforms into it the finished products, which are then promoted and sold to the customers. 

Thus, the natural environment provides the raw material input of business, whereas the consumer environment absorbs it finished output.

POLLUTION:

The undesirable and unintended contamination of the environment by the manufacture or use of commodities.

RESOURCE DEPLETION:

The consumption of finite or scarce resources.

GLOBAL WARMING:

The increase in temperatures around the globe due to rising levels of greenhouse gases.

GREENHOUSE GASES:

Carbon dioxide, nitrous oxide, methane and chlorofluorocarbons – gases that absorb and hold heat from the sun,preventing it from escaping back into space, much like a greenhouse absorbs and holds the sun’s heat.

OZONE DEPLETION:

The gradual breakdown of ozone gas in the stratosphere above us caused by the release of chlorofluorocarbons (CFCs) in to the air.

ACID RAIN:

Acid rain occurs when sulfur oxides and nitrogen oxides are combined with water vapour in clouds to form nitric acid and sulfuric acid.

These acids are then carried down in rainfall.

PHOTOCHEMICAL SMOG:

A complex mixture of gases and particles manufactured by sunlight out of the raw materials- nitrogen oxides and hydrocarbons – discharged to the atmosphere chiefly by automobiles.

MAJOR TYPES OF AIR POLLUTION:

  • Global Warming Gases
  • Ozone depleting Gases.
  • Acid Rain
  • Airbone Toxics
  • Air Quality

ORGANIC WASTES:

Largely untreated human wastes,sewage,and industrial wastes from processing various food products,from the pulp and paper industry and from animal feedlots. 

ECOLOGICAL SYSTEM:

An interrelated and interdependent set or organisms and environments.

ECOLOGICAL ETHICS:

The view that nonhuman parts of the environment deserve to be preserved for their own sake, regardless of whether this benefits human beings.

PRIVATE COST:

The cost an individual or company must pay out of its own pocket to engage in a particular economic activity.

SOCIAL COST:

The private internal costs and wider external costs of engaging in a particular economic activity.

 

KINDS OF ETHICAL APPROACHES TO ENVIRONMENTAL PROTECTION:

  • Ecological approach: non humans have intrinsic value.
  • Environmental Rights Approach: Humans have a right to a livable environment.
  • Market Approach: External costs violate utility, rights and justice.

INTERNALIZATION OF THE COSTS OF POLLUTION:

Absorption of costs by the producer, who takes them into account when determining the price of goods.

ENVIRONMENTAL INJUSTICE:

The bearing of external costs of pollution largely by those who do not enjoy a net benefit from the activity that produces the pollution.

SOCIAL AUDIT:

A report of the social costs and social benefits of the firm’s activities.

CONSERVING:

The saving or rationing of neutral resources for later uses.

Arguments against the Existence of the Rights of Future Generations:

  • Future generations do not now exist and may never exist.
  • The potential argument that the present must be sacrificed fot he future.
  • Our ignorance of the interests of future generations.

CONSERVATION BASED ON JUSTICE:

  • Rawls: Leave the world no worse than we found it.
  • Care: Leave our children a world no worse than we received.
  • Attfield: Leave the world as productive as we found it.

ETHICS IN THE MARKET – Theories and Definitions

PERFECT COMPETITION:

A free market in which no buyer or seller has the power to significantly affect the prices at which goods are being exchanged.

PURE MONOPOLY:

A market in which a single firm is the only seller in the market and which new sellers are barred from entering.

OLIGOPOLY:

A market shared by a relatively small number of large firms that together can exercise some influence on process.

MARKET:

Any forum in which people come together for the purpose of exchanging ownership of goods or money.

EQUILIBRIUM POINT:

The point at which the amount of goods buyers want to buy exactly equals the amount of goods sellers want to sell, and at which the highest price buyers are willing to pay exactly equals the lowest prices sellers are willing to take.

DEMAND CURVE:

A line on a graph indicating the most that customers would be willing to pay for a unit of some product when they buy different quantities of those products.

SUPPLY CURVE:

A line on a graph indicating the prices producers must charge to cover the average costs to supplying a given amount of a commodity.

PRINCIPLE OF DIMINISHING MARGINAL UTILITY:

Each additional item a person consumes is less satisfying than each of the earlier items the person consumed.

PRINCIPLE OF INCREASING MARGINAL COSTS:

After a certain point, each additional item a seller produces costs more to produce than earlier items.

POINT OF EQUILIBRIUM:

The point at which the supply and demand curves meet, so amount buyers want to buy equals amount suppliers want to sell and price buyers are willing to pay equals price sellers are willing to take.

Perfectly Competitive Free Markets are characterized by the following 7 features:

  1. There are numerous buyers and sellers, none of whom has a substantial share of the market.
  2. All buyers and sellers can freely and immediately enter or leave the market.
  3. Every buyer and seller has full and perfect knowledge of what every other buyer and seller is doing, including knowledge of prices, quantities, and quality of all goods being bought and sold.
  4. The goods being sold in the market are so similar to each other that no one cares from which each buys or sells.
  5. The costs and benefits of producing or using the goods being exchanged are borne entirely by those buying or selling the goods and not by any other external parties.
  6. All buyers and sellers are utility maximizers. Each tries to get as much as possible for as little as possible.
  7. No external parties(such as government) regulate the price, quantity, or quality of any of the goods being bought and sold in the market.

MORAL OUTCOMES OF PERFECTLY COMPETITIVE MARKETS:

  • Achieve a certain kind of justice.
  • Satisfy a certain version of utilitarianism.
  • Respect certain kinds of moral rights.

MONOPOLY MARKET CHARACTERISTICS:

  • One Seller
  • High Entry Barriers
  • Quantity below Equilibrium
  • Prices above equilibrium and Supply Curve
  • Can extract monopoly profit.

OLIGOPOLISTIC COMPETITION:

IMPERFECTLY COMPETITIVE MARKETS:

Markets that lie somewhere between the two extremes of the perfectly competitive market with innumerable sellers and the pure monopoly market with only one seller.

HIGHLY CONCENTRATED MARKETS:

Oligopoly markets that are determined by a few large firms.

HORIZONTAL MERGER:

The unification of two or more companies that were formerly competing in the same line of Business.

PRICE FIXING:

An agreement between firms to set their prices at artificially high levels.

MANIPULATION OF SUPPLY:

When firms in an oligopoly industry agree to limit their production so that prices rise to levels higher than those that would result from free competition.

EXCLUSIVE DEALING ARRANGEMENTS:

When a firm sells to a retailer on condition that the retailer will not purchase any products from other companies and/or will not sell outside of a certain geographical area.

TYING ARRANGEMENTS:

When a firm sells a buyer a certain good only on condition that the buyer agrees to purchase certain other goods from the firm.

RETAIL PRICE MAINTENANCE AGREEMENTS:

A manufacturer sells to retailers only on condition that they agree to charge the same set retail prices for its goods.

PRICE DISCRIMINATION:

To charge different prices to different buyers for identical goods or services.

UNETHICAL PRACTICES IN OLIGOPOLY INDUSTRIES:

  • Price – Fixing
  • Manipulation of supply
  • Exclusive dealing arrangements
  • Tying Arrangements
  • Retail Price Maintenance Agreements
  • Price Discrimination

PRICE LEADER:

  • The firm recognized as the industry leader in oligopoly industries for the purpose of setting prices based on levels announced by that.

TRUST:

An alliance of previously competitive oligopolists formed to take advantages of monopoly powers.

MAIN VIEWS OF OLIGOPOLY POWER:

  • Do-Nothing View
  • Anti trust View
  • Regulation View

THINGS TO CHECK IN A BUSINESS PLAN

We have been consulting an investor ( a strategic VC Operations) on investing in various projects.

Common findings:

  • The entrepreneurs who had approached the investors were operating more from their gut feelings than from data.
  • They are very optimistic about their future prospects, even though they have been facing tough times for a long time.
  • The data of the best possible scenario is generally referred to as the standard expected scenario, which is never even remotely close.
  • Expenditures are considered on a very loose levels and always underestimated.
  • Lot of challenges are discounted and overlooked till the time they become big and unconfrontable.
  • Competition is never given its dues in terms of considering market share, marketing, sales and talent retention challenges.
  • Sweeping generalities become the business plan instead of data oriented thought through strategies.
  • Cash Flow is expected to be taken care of, by the expected business revenue – which generally fail to be as per the expectations.
  • Challenges faced by the industry as a whole, are not fully considered and rarely brainstormed to create innovative solutions.
  • Scant respect for Financial Planning, strategy, HR, training and development are seen in many cases.
  • Employees are expected to be automatically aligned to the vision that is hidden in the mind of the promoters.

These are some of the observations, but definitely not applicable to everyone.

Many entreprenuers have demonstrated that they do not fall in the above pitfalls and they steer their organizations to great success and sustained performance standards by combining the entreprenuers fire in the belly, with the strategy and systems.

WHAT WORKS:

  1. Have accurate data of the past and realistic data about the future.
  2. Have all industry related information handy.
  3. Have your financial data impeccable and ready to discuss.
  4. Have your competition and various factors affecting your organization performance detailed out.
  5. Have a strong strategy and marketing plan.
  6. What are the Key requirements for success in your industry, is it technolgoy, manpower, skills, market converage? Have all the bases worked out.
  7. Realistic Growth Plans.
  8. Detailed SWOT Analysis or the reverse TOWS Analysis.
  9. Create a realistic picture of the Opportunites and Challenges and your plans for dealing with them.
  10. Clearly identify the areas where you have not yet sorted out things or you would like inputs or are working out external inputs.
  11. Have guidance from professionals like CAs, Management Consultants, Govt. liasoning officers etc., as required.
  12. Create 3 plans , worst scenario, best scenario and realistic scenario.

To discuss more, contact:

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com; manojonkar@gmail.com; 919375970812

THE BUSINESS SYSTEM – Markets, Government and International Trade

ECONOMIC SYSTEM:

The system a society uses to provide the goods and services it needs to survive and flourish.

GLOBALIZATION:

The process by which the economic and social systems of nations are connected together so that goods, services, capital, and knowledge move freely between nations.

TRADITION BASED SOCIETIES:

Societies that rely on traditional communal roles and customs to carry out basic economic tasks.

In Locke’s State of Nature:

  • All are free and equal
  • Each person owns his body and labour, and whatever he mixes his labour into
  • People agree to form a government to protect their right to freedom and property

Lockean Rights:

  • The right to life, liberty and property.

Weaknesses of Lockean Rights:

  • Assumption that individuals have neutral rights
  • Conflict between positive and negative rights
  • Conflict between Lockean rights and principles of Justice.
  • Locke’s individualistic assumptions

INVISIBLE HAND : Arguments of Adam Smith

  • According to Adam Smith, the market competition that drives self interested individuals to act in ways that serve society.
  • Market Competition ensures that the pursuit of self interest in markets advances of public’s welfare.
  • Govenment interference in markets does not advance the public’s welfare.

Criticisms of Smith’s Argument:

  • Rests on unrealistic assumptions
  • False assumption that all relevant costs are paid by manufacturer
  • False assumption that human beings are solely motivated by self interested desire for profit.
  • Some degree of economic planning is possible and desirable.
  • Keynes’s claim that government can affect unemployment.

SAY’S LAW:

In an economy all available resources are used and demand always expands to absorb the supply of commodities made from them.

AGGREGATE DEMAND:

According to John Maynard Keynes, the sum of the demand of the 3 sectors of the econonmy; households,businesses and government.

KEYNESIAN ECONOMIES:

The theory of John Maynard Keynes that free markets alone are not necessarily the most efficient means for co-ordinating the use of society’s resources.

SOCIAL DARWINISM:

Belief that economic competition produces human progress.

SURVIVAL OF THE FITTEST:

Charles Darwin’s term for the process of natural selection.

NATURALISTIC FALLACY:

The assumption that whatever happens naturally is always for the best.

ABSOLUTE ADVANTAGE:

A situation where the production costs (costs in terms of the resoueces consumed in producing the good) of making a commodity are lower for one country than for another.

COMPARATIVE ADVANTAGE:

A situation where the opportunity costs (costs in terms of other goods given up) of making a commodity are lower for one country than for another.

FREE TRADE:

  • Advocated by Smith with the idea of Absolut advantage.
  • Advocated by Ricardo with idea of Comparative Advantage.
  • Favours Gloablization.

Difficulties in Applying Ricardo’s Theory Today:

  • Easy movement of capital by companies
  • False assumption that a country’s prodcution costs are constant.
  • Influence of International rule setters.

MEANS OF PRODUCTION:

The buildings, machinery, land and raw materials used in the production of goods and services.

ALIENATION:

In Marx’s view not allowing the lower working classes to develop their productive potential, satisy their real human needs, or form satisfying human relationships.

ECONOMIC SUBSTRUCTURE:

The materials and social controls that society uses to produce its economic goods.

SOCIAL SUPERSTRUCTURE:

A society’s government and its populare ideologies.

FORCES OF PRODUCTION:

The materials- land, labour,natural resources,machinery,energy,technology used in production.

RELATIONS OF PRODUCTION:

The social controls used in producing goods i.e. the social controls by which society organizes and controls its workers.

HISTORICAL MATERIALISM:

The Marxist view of history as determined by changes in the economic methods by which humanity produces the materials on which it must live.

MARX’S PRINCIPLE Claims of Injustice in Capitalism:

  • Exploitation of workers whose “surplus” is taken by owners as “profit”.
  • Alienation of workers from product, work,self and others.
  • Subordination of government to interests of ruling economic class.
  • Immiseration of Workers.

IMMISERATION:

The combined effects of increased concentration, cyclic crises, rising unemployment, decliining relative compensation.

INTELLECTUAL PROPERTY:

Property that consists of an abstract and nonphysical object.

COPYRIGHT:

A grant that indicated that a particular expression of an idea is the private property of an individual or a company.

ETHICAL PRINCIPLES IN BUSINESS – Various Definitions

ETHIC OF CARE:

An ethic that emphasizes cring for the concrete well being of those near to us.

ETHIC OF VIRTUE:

An ethic based on evaluations of the moral character of persons or groups.

UTILITARIANISM:

A general term for any view that holds that actions and policies should be evaluated on the basis of the benefits and costs they will impose on society.

UTILITY:

The inclusive term used to refer to any net benefits produced by an action.

UTILITARIANISM:

  • Advocates maximising utility.
  • Matches well with moral evaluations of public policies
  • Appears intuitive to many people
  • Helps Explain why some actions are generally wrong and others are generally light.
  • Influenced Economics

COST BENEFIT ANALYSIS:

A type of analysis used to determine the desirability of investing in a project by figuring whether its present and future economic benefits outweight its present and future economic costs.

EFFICIENCY:

Operating in such a way that one produces a desired output with the lowest resource input.

NONECONOMIC GOODS:

Goods such as life, love, freedom,equality, health, beauty, whose value is such that no quantity of any economic good is equal in value to the value of the noneconomic good.

INSTRUMENTAL GOODS:

Things that are considered valuable because they lead to other good things.

INTRINSIC GOODS:

Things that are desirable independent of any other benefits they may produce.

JUSTICE:

Distributing benefits and burdens fairly among people.

RIGHTS:

Individual entitlements to freedom of choice and well being.

EVALUATING UTILITARIANISM:

  • Critics say not all values can be measured.
  • Utilitarians respond that monetary and commonsensee mesures can measure everything.
  • Critics say utilitarianism fails with rights and justice.
  • Utilitarians respond that rule – utilitariansim can deal with rights and justice.

LEGAL RIGHT:

An entitlement that derives from a legal system that permits or empowers a person to act in a specified way or that requires others to act in certain ways toward that person.

MORAL RIGHTS:

Rights that human beings of every nationality possess to an equal extent simply virtue of being human beings.

CHARACTERISTICS OF RIGHTS:

  • A right is an individual’s entitlement to something.
  • Rights derieved from legal systems are limited by jurisdiction
  • Moral or human rights are based on moral norms and are not limited by jurisdiction.

SUMMARY OF MORAL RIGHTS:

  • Tigthly correlated with duties.
  • Provide individuals with autonomy and equality in the free pursuit of their interests.
  • Provide a basis for justifying one’s actions and for invoking the protection or aid of thers.

NEGATIVE RIGHTS:

Duties others have to not interfere in certain activities of the person who holds the right.

POSITIVE RIGHTS:

Duties of other agent to provide the holder of the right with whatever he or she needs to freely pursue his or her interests.

KINDS OF MORAL RIGHTS:

  • Negative rights require others leave us alone
  • Positive rights require others help us
  • Contractual or special rights require other to keep agreements.

CATEGORICAL IMPERATIVE:

The requirement that everyone should be treated as a free person equal to everyone else.

MAXIM:

The reason a person in a certain situation has for doing what he or she plans to do. 

UNIVERSALIZABILITY:

The person’s reasons for acting must be reasons that everyone could act on atleast in principle.

REVERSABILITY:

The person’s reasons for acting must be reasons that he or she would be willing to have all others use, even as a basis of how they treat him or her.

KANT’S CATEGORICAL IMPERATIVE FORMULAS:

  • Never do something unless you are willing to have everyone do it.
  • Never use people merely as means, but always respect and develop their ability to choose for themselves.

CRITICISMS OF KANT:

  • Categorical Imperatives are unclear
  • Kant’s rights can conflict
  • Kant’s theory implies some mistaken moral conclusions

LIBERTARIAN PHILOSOPHERS:

  • Believe that freedom from human constraint is necessarily good  and that all constraints imposed by others are necessarily evil except when needed to prevent the imposition of greater human constraints.

TYPES OF JUSTICE:

  • Distributive Justice: Just distribution of benefits and burdens
  • Retributive Justice: Just imposition of punishments and penalities.
  • Compensatory Justice: Just compensation for wrongs or injuries.

DISTRIBUTIVE JUSTICE:

Distributive society’s benefits and burdens fairly.

RETRIBUTIVE JUSTICE:

Blaming or punishing persons fairly for doing wrong.

COMPENSATORY JUSTICE:

Restoring to a person what the person lost when he or she was wronged by someone.

EGALITARIANISM:

Every person should be given exactly equal shares of a society’s or a group’s benefits and burdens.

POLITICAL EQUALITY:

Equal participation in, and treatment by, the political system.

ECONOMIC EQUALITY:

Equality of income, wealth and opportunity.

PURITAN ETHIC:

The view that every individual has a religious obligation to work hard at his calling (the career to which God summons each individual).

WORK ETHIC:

The view that values individual effort and believes that hard work does and should lead to success.

PRODUCTIVITY:

The amount a person produces.

PRINCIPLE OF EQUAL LIBERTY:

The claim that each citizen’s liberties must be protected from invasion by others and must be equal to those of others.

DIFFERENCE PRINCIPLE:

The claim that a productive society will incorporate inequalities, but takes steps to improve the position of the most needy members of society.

PRINCIPLE OF FAIR EQUALITY OF OPPORTUNITY:

The claim that everyone should be given an equal opportunity to qualify for the more privileged positions in society’s institutions.

ORIGINAL POSITION:

An imaginary meeting of rational self interested persons who must choose the principles of justice by which their society will be governed.

VEIL OF IGNORANCE:

The requirement that persons in the original position must not know particulars about themselves which might bias their choices such as their sex,race,religino,income,social status etc.,

PRINCIPLES OF DISTRIBUTIVE JUSTICE:

  • Fundamental: Distributive benefits and burdens equally to equals and unequally to unequals.
  • Egalitarian: Distribute equally to everyone.
  • Capitalist: Distribute by Contribution
  • Socialist: Distribute by need and ability.
  • Libertarian: Distribute by Free Choices
  • Rawls: Distribute by equal liberty, equal opportunity, and needs of disadvantaged.

ETHIC OF CARE:

An ethic that emphasizes caring for the concrete well being of those near to us.

  • Claims ethics need to be impartial.
  • Emphasizes preserving and nurturing concrete valuable relationships.
  • Says we should care for those dependent on and related to us.

COMMUNITARIAN ETHIC:

An ethic that sees concrete communities and communal relationships as having a fundamental value that should be preserved and maintained.

Objection to Care Approach to Ethics:

  • Charge: Ethic of care can degenerate into favoritism.
  • Response: Conflicting moral demands are an inherent characteristic of moral choices.
  • Charge: Ethic of care can lead to “burnout”
  • Response: Adequate understanding of ethic of care will address the need to care for the caregiver.

The Basis of Moral Judgements:

  • Evaluations of social costs and benefits.
  • Respect for individual rights.
  • Just ditribution of benefits and burdens.
  • Caring for those in concrete relationships.

MORAL VIRTUE:

An acquired disposition that is valued as part of th character of morality good human being and that is exhibited in the person’s habitual behaviour.

THEORIES OF MORAL VIRTUE:

  • Aristotle: Habits that enable a person to live according to reason.
  • Aquinas: Habits that enable a person to live responsibly in this world and be united with God in the next life.
  • MacIntyre: Disposition that enables a person to achieve the good at which human”practices” aim.
  • Pincoff: Dispositions we use when choosing between persons or potential future selves.

VIRTUE THEORY:

The theory that the aim of the moral life is to develop those general dispositions called moral virtues, and to exercise and exhibit them in the many situations that human life sets before us.

VIRTUE THEORY CLAIMS:

  • We should exercise, exhibit, and develop the virtues.
  • We should avoid exercising, exhibiting, and developing vices.
  • Institutions should instill virtues not vices.

Business Ethics – Various Definitions and Theories

Business Ethics:

The principles of conduct governing an individual or a group.

Business Ethics:

Ethics is the study of Morality.

 

Ethics is not the same as morality, it is a study  of various dimensions of Morality.

Ethics is the discipline that examines one’s moral standards or the moral standards of a society.

WHAT IS MORALITY?

The standards that an individual or a group about what is right and wrong or good and evil.

MORAL STANDARDS :

The norms about the  kinds of actions believed to be morally right and wrong as well as the values placed on the kinds of objects believed to be morally good and morally bad.

NON MORAL STANDARDS:

The standards by which we judge what is good or bad and right or wrong in a nonmoral way.

5 Characteristics of Moral Standards:

  1. Involved with serious injuries or benefits.
  2. Not established by Law or Legislature.
  3. Should be preferred to other values including self interest.
  4. Based on impartial considerations
  5. Associated with special emotions and vocabulary

NORMATIVE STUDY:

An investigation that attempts to reach conclusions about what things are good or bad or about what actions are right or wrong.

DESCRIPTIVE STUDY :

An investigation that attempts to describe or exploan the world without reaching any conclusions about whether the world is as it should be.

BUSINESS ETHICS:

A specialized study of moral right and wrong that concentrates on moral standards as they apply to business institutions, organizations and behaviour.

BUSINESS ETHICS STUDIES:

  • Moral Standards
  • How moral standards apply to social systems and organizations that produce and distribute goods and services.

KINDS OF ETHICAL ISSUES:

  • Systemic – Social Systems or institutions within which business operate.
  • Corporate – An Individual Company taken as a whole
  • Individual – A Particular individual or individuals within a company and their behaviours and decisions.

ETHICAL RELATIVISM :

A theory that there are no ethical standards that are absolutely true and that apply or should be applied to the companies and people of all societies.

Objections to Theory of Ethical Relativism:

  • Some moral standards are found in all societies.
  • Moral differences do not logically imply relativism
  • Relativism is incoherent
  • Relativism privileges the current moral standards of a society.

 

Kohlberg’s Three Levels of Moral Development :

  • Preconventional – Punishment and obedience; instrumental and relative.
  • Conventional – Interpersonal concordance; law and order
  • Postconventional – Social contract, universal principles

MORAL REASONING:

The reasoning process by which human behaviours, institutions or policies are judged to be in accordance with or in violation of moral standards.

Objections to Bringing Ethics into Business:

  • In a free market economy,the pursuit of profit will ensure maximum social benefit
  • A manager’s most important obligation is to the company.
  • Business ethichs is limited to obeying the law.

Arguments Supporting Ethics in Business:

  • Ethics applies to all human activities
  • Business cannot survive without ethics
  • Ethics is consistent with profit seeking
  • Prisoner’s dilemma argument
  • Customers and Employees care about Ethics

Elements of Moral Responsibility:

  • Individual must cause or fail to prevent an avoidable injury or wrong.
  • Individual must know what he is doing
  • Individual must act of his own free will.

RECOMMENDED WEBSITES:

http://www.scu.edu/ethics

http://www.ethics.acusd.edu

http://www.web-miner.com/busethics.htm

http://www.essential.org

http://www.sec.gov/edgar.shtml

http://www.betterworldlinks.org/book100.htm

http://www.corpwatch.org

http://www.worldwatch.org

http://www.arq.co.uk/ethicalbusiness

http://www.bsr.org

http://www.mallenbaker.net/csr

http://www.pwblf.org

BUSINESS ETHICS

Business Ethics is applied ethics in the day to day operations of the business.

It is the on the court application of our understanding or what is good and right to that assortment of institutions, technologies,transactions,activities and pursuits that we call BUSINESS.

Although ethics may be the best policy, the ethical course of aciton is not always clear.

We will try to explore this issue in details through the various series of blog postings in the coming days. The purpose is not to give moral advice but to provide a deeper knowledge of the nature of ethical principles and concepts and an understanding of how these apply to the ethical problems encountered in business.

This kind of knowledge and understanding will help managers in charge to see their way through the various ethical dilemmas that one confronts in our business life.

REFERENCE BOOK:

BUSINESS ETHICS – Concepts and Cases by Manuel G. Velaszquez

Culture & Consumer Behaviour

CULTURE :

The study of culture is the study of all aspects of a society. It is the language, knowledge, laws, and customs that give that society its distinctive character and personality. In the context of consumer behaviour, culture is defined as the sum total of learned behaviours, beliefs, values, customs that serve to regulate the consumer behaviour of members of a particular society. 

Beliefs and Values are guiding principles while customs are the usual and accepted norms of behaviour.

The impact of the culture on the society is so natural and so ingrained that its influence on behaviours is rarely noted. It is like fish distinguishing water.

Culture offers orders, direction and guidance to members of society in all phases of human problem solving.

Culture is dynamic and gradually and continually evolves to meet the needs of the society.

Culture is learned as a part of the social experience. Children acquire a set of beliefs, values and customs, which constitutes the culture,from the environment. These beliefs, values and customs are acquired through formal learning, informal learning and technical learning.

Advertising enhances formal learning by reinforcing desired modes of behavior and expectations; it enhances informal learning by providing models for behaviour.

Culture is communicated to members of society through a common language and through commonly shared symbols. Because the human mind has the ability to absorb and to process symbolic communication, marketers can successfully promote both tangible and intangible products and product concepts to consumers through mass media.

All the elements in the marketing mix serve to communicate symbolically with the audience, Products project an image of their own, so does promotion. Price and Retail outlets symbolically convey messages concerning the quality of the product.

The elements of culture are transmitted by 3 pervasive social institutions; the family, the schools and the church. A fourth social institution that plays a major role in the transmission of culture is  the mass media, both through editorial content and through advertising.

A wide range of measurement techniques is used to study culture. The range includes Projective Techniques,attitude measurement methods, field observation,participant observation, content analysis and value measurement  survey techniques.

What are you Consumer Groups? What are their Cultures?  How are you understanding and leveraging that for your business development and client engagement?

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com;  manojonkar@gmail.com; 919375970812

Social Class and Consumer Behaviour

SOCIAL CLASSES & CONSUMER BEHAVIOURS:

Social Stratification, the divison of memebrs of a society into a hierarchy of distinct social classes, exists in all societies and cultures.

Social class usually is defined by the amount of status that members of a specific class possess in relation to members of other classes. Social-class membership often serves as a frame of reference for the development of consumer attitudes and behaviour.

The measurement of social class is concerned with classifying individuals into social class groupings. These groupings are of particular value to marketers, who use social classification as an effective means of identifying and segmenting target markets.

There are 3 basic methods for measuring social class:

  1. Subjective Measurement
  2. Reputational Measurement
  3. Objective Measurement

Subjective Measures rely on an individual’s self perception.

Reputational Measures rely on an individual’s perceptions of others and 

Objective Measures use specific socioeconomic mesures, either alone or in combination with others.

Composite variable indexes sucha s the index of status characteristics and the socio economic status score, cominbe a no. of socio economic factors to form one overall measure of social class standing.

Class strucutres range from two class to nine class systems. A frequently used classification system consists of 6 classes: Upper upper, lower Upper, upper middle, lower middle, upper lower, and lower lower classes.

Profiles of these clases are reflected in differences in attitudes, in leisure activities, and in consumption habits. That is why, for the marketers, social class based market segmentation is of high importance.

Geodemographic clustering is a technique that combines geogrpahic and socio economic factors to locate concentrations of consumers with particular characteristics. Particular attention currently is being directed to affluent consumers, who represent the fastest growing segment in our population; however, some marketers are finding it extremely profitable to cater to the needs of non affluent consumers.

Research has revealed social class differences in clothing habits, home decoration, leisure activities, as well as saving, spending and credit habits.

Thus, smart marketeres tailor specific product and promotional strategies to each social-class target segment.

Which Social classes are your customers from? How are their behaviours impacted by these various factors?

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com; manojonkar@gmail.com; 919375970812

Consumer Behaviour Influencers

Consumer Behaviour & Purchase Decisions Influenced by Reference Groups and Families

Almost all individuals regularly interact with other people who directly or indirectly influence their purchase decisions. Therefore, the study of groups and their impacts on the individual is of great importance,specially for the marketers who want to influence the consumer behaviours in favour of their products and services.

Consumer Reference Groups are groups that serve as frames of reference for individuals in their purchase decisions. Reference groups include:

  1. Friends
  2. Work Groups
  3. Shopping Groups
  4. Virtual Groups & Communities
  5. Consumer Action Groups.

Normative Reference Groups are those groups that influence general values or behaviour.

Comparative Reference Groups are those that influence Specific Attitudes.

Consumer Reference Groups include groups with which consumers have no direct face to face contact such as film stars, sportspersons, other celebrities and social classes.

The credibility, attractiveness and power of the reference group affect the degree of influence it has. Reference group appeals are used very effectively by some advertisers in promoting their goods and services because they subtly induce the prospective consumer to identify with the pictured user of the product.

The 5 reference group appeals most commonly used in marketing are:

  1. Celebrities
  2. Experts
  3. Common Man
  4. Executive and Employee spokesperson
  5. Trade Spokes Character

Celebrities are used to give testimonials or endorsements as actors or as company spokespersons.

Experts may be recognized experts in the concerned product category or actors playing the part of experts.

The common man approach is designed to show that individuals who are just like the prospective customers are satisfied with the advertised product or service.

Companies are using their top executives as spokespersons because their appearance in company advertisements seems to imply that someone at the top is watching over the customer’s interest.

For many customers, their family is their primary reference group for many attitudes and behaviours.

The family is the primary target for most products and services. As the most basic membership group, families are defined as two or more persons related by blood, marriage or adoption who reside together.

There are 3 types of families: Married Couples, Nuclear Families and Extended Families. 

Socialization is the core function of the family. Other functions being economic and emotional support and the pursuit of a suitable lifestyle for its members.

The members of a family assume specific roles in their everyday functioning: such roles or tasks extend to the realm of consumer purchase decisions. Key consumer related roles of family member include influencers, gatekeepers, deciders, buyers, preparers,users, maintainers and disposers.

A family’s decision making style in influenced by its lifestyle, roles and cultural factors e.g.: husband dominated, wife dominated, joint, autonomic decisions etc.,

Classification of the families by the various stages in the family life cycle (FLC) provides valuable insights into family consumption related behaviour.

The traditional FLC begins with bachelorhood, moves on to marriage, then to an expanding family, to a contracting family and to an end with the death of a spouse.

Various other situations also exists like childless couples, live in couples, single parents or single person households.

Who are the influencers for your Customers? How does this show up in Corporate Purchase decisions?

How are you leveraging the various influencers?

MANAGMENT INNOVATIONS

managementinnovations2020@gmail.com; manojonkar@gmail.com; 919375970812

Marketing Communication and Consumer Behaviour

MARKETING COMMUNICATION:

There are 5 basic components of communication:

  1. Sender
  2. Receiver
  3. Medium
  4. Message
  5. Feedback

 

In the communications process, the sender encodes the message using words,pictures, symbols sends it through a selected medium.

The receiver decodes the message based on his or her personal characteristics and experience, and responds based on such factors as selective exposure, selective perception, comprehension and psychological noise.

There are 2 types of communications:

 

  1. Interpersonal Communications
  2. Mass Communications

 

Interpersonal communications occur on a personal level between tow or more people and may be verbal or non verbal, formal or informal.

Interpersonal communications take place in person,by telephone,by mail,by email,on the web etc., 

In mass communications, there is no direct contact between source and receiver.

Mass communications occur through such impersonal  media as television, radio, newspapers and magazines.

Feedback is an essential component of all types of communications because it provides the sender with some notion as to whether and how well the message has been received.

The credibility of the source, a vital element in message persuasiveness, often is based on the source’s perceived intentions.

Informal sources and neutral or editorial sources are considered to be highly objective and thus highly credible. The credibility of a commercial source is more complex and usually is based on a composite evaluation of its reputation,expertise,and knowledge and that of the medium in which it advertises, the retail channel and company spokespersons.

Media Selection depends on the product,the audience, and the advertising objectives of the campaign.Each medium has advantages and shortcomings that must be weighed in the selection of  media for an advertising campaign.

Following the emergence of new technologies, many advertisers are now developing more customized communications that can reach consumers via media with narrow casting, rather than broadcasting.

The manner in which a message is presented influences its impact. One sided messages are more effective in some situations and with some audiences; two sided messages are more effective with others.

High involvement products are best advertised through the central route to persuasion, which encourages active cognitive effort. 

Marketers can either use objective,factual appeals or emotional appeals. The emotional appeals most frequently used in advertising fear, humour,sexual appeals etc.,

Audience participation is a very effective communications strategy becuase it encourages internalization of the advertising message.

What are the challenges you are facing in designing and delivering your Marketing Communications to your current and potential customers?

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com;  manojonkar@gmail.com; 919375970812

Consumer Attitutde

What is an Attitude?

An attitude is a learned predisposition to behave in a consistently favourable or unfavourable way with respect to a given object whether it is a product, product category, a brand, a service, an advertisement, a website, a store etc., Each property of this definition is critical to understanding why and how attitudes are relevant in consumer behaviours and marketing.

The 4 broad categories of attitude models are:

  1. Tri component attitude model
  2. Multiattribute attitude model
  3. Trying to Consume Model
  4. Attitude toward the ad Model

The tri component model of attitudes consists of 3 parts:

  1. A cognitive Component
  2. An affective Component
  3. A conative component

The cognitive component captures a consumer’s knowledge and perceptions about products and services.

The affective component focuses on a customer’s emotions or feelings with respect to a particular product or service. The affective component determines an individual’s overall assessment of the object in terms of some kind of favourableness scoring.

The Conative component is concerned with the likelihood that a consumer will act in a specific fashion with respect to the attitude object. The Conative component is many times treated as an expression of the customer’s intention to buy.

Multiattribute attitude models like attitude toward object, attitude toward behaviour and the theory of reasoned action models have received much attention from consumer researchers. These models examine consumer beliefs about specific product attributes. The thoery of trying is designed to account for the many cases in which the action or outcome is not certain. The attitude toward the ad models examine the influence of advertisements on the consumer’s attitudes toward the brand.

How attitudes are formed?

Attitudes are learned and the different learning theories provide unique insights as to how attitudes initially may be formed. Attitude formation is facilitated by direct personal experience and influenced by the ideas and experiences of friends and family members and exposure to mass media.

Individual’s personality also plays a role in attitude formation.

Strategies of Attitude Change can be put into 6 distinct categories:

  1. Changing the basic motivational function
  2. Associating the attitude object with a specific function
  3. Relating the attitude object to conflicting attitudes
  4. Altering components of the multiattribute model
  5. Changing beliefs about competititor’s brands, products and Services
  6. The Elaborated Likelihood Model.

Each of these strategies provide the marketer with alternative ways of changing consumer’s existing attitudes.

Cognitive dissonance theory suggests that the conflicting thoughts or information, following a purchase might propel consumers to change their attitudes to make them consonant with their actions.

Attribution theory focuses on how people assign casualty to events and how they form or alter attitudes as an outcome of assessing their own behaviour or the behaviour of the other people OR things.

What are you doing to ensure that your potential customers are creating favourable attitudes towards your company, brand, product and services? How are your competitors doing it? Talk to us for further support.

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com; manojonkar@gmail.com, 919375970812

Consumer Learning

What is Consumer Learning?

Consumer Learning is the process by which individuals acquire the purchase and consumption knowledge and experience they apply to future related behaviour.

Most of the learning is incidental. Some of it is intentional. Basic elements that contribute to an understanding of learning are:

 

  1. Motivation
  2. Cues
  3. Response
  4. Reinforcement

 

There are 2 theories on how Individuals learn:

 

  1. Behavioural Theory
  2. Cognitive Theory

 

Both contribute to an understanding of consumer behaviour.

Behavioural Theorists view learning as observable responses to stimuli, whereas Cognitive Theorists believe that learning is a function of mental processing.

3 Major Behavioural Learning Theories are :

 

  1. Classical Conditioning : Includes Repetition, Stimulus generalization and Stimulus discrimination.                                          
  2. Instrumental Conditioning: Instrumental Learning theorists believe that learning occurs through a trial and error process in which the positive outcomes in the form of results or desired outcomes lead to repeat behaviour like Repeat Purchase or Repeat Positive Word of Mouth.                                        Both positive and negative reinforcement can be used to encourage the desired behaviour. The timing of repetitions influences how long the learned material is retained. Learning usually persists longer with distributed re-inforcement schedule, while mass repetitions produce more initial learnings.                                             
  3. Observational Conditioning or Vicarious Learning:

Cognitive learning theory holds that the kind of learning most characteristics of humans is PROBLEM SOLVING. Cognitive theorists are concerned with how information is processes by the human mind: how it is stored, retained, and retrieved.

Involvement theory proposes that people engage in limited information processing in situations of low relevance to them and people engage in extensive information processing in situations of high relevance.

TV is a low involvement medium for learning and print and interactive media encourage more cognitive information processing.

Measures of consumer learning include recall and recognition tests, cognitive responses to advertising, and attitudinal and behavioural measures of brand loyalty.

A basic issue among researchers is whether to define brand loyalty in terms of consumer’s behaviours or the consumer’s attitude towards the brand. Brand Equity refers to the inherent value a brand name has in the marketplace.

Brand Loyalty consists of both attitudes and actual behaviours toward a brand and both must be measured. For marketers, the major reasons for understanding how consumers learn are to teach them that their brand is best and to develop brand loyalty.

What does your brand mean to your customers? Are they really loyal to your brand? How do you increase their loyalty?

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com; manojonkar@gmail.com; 919375970812

Consumer Perception

Perception is the process by which individuals select, organize and interpret stimuli into a meaningful and coherent picture of the world.

Perception has strategy implications for marketers because consumers make decisions based on what they perceive rather than on the basis of objective reality.

Consumers selections of stimuli from the environment are based on the interaction of their expectations and motives wit the stimulus itself. The principles of selective perception include the following concepts:

  1. Selective Exposure
  2. Selective Attention
  3. Perceptual Defense   and
  4. Perceptual Blocking.

People usually percieve things they need or want and block the perception of unnecessary, unfavourable or painful stimuli.

Consumers organize their perceptions into unified wholes according to the principles of Gestalt Psychology:figure and ground, grouping, and closure.

The interpretation of stimuli is highly subjective and is based on what the consumer expects to see in light of previous experience, on motves and interests at the time of perception, and on the clarity of stimulus itself.

Influences that tend to distort objective interpretation include Physical apprearances, stereotypes, halo effects, irrelevant cues, first impressions and the tendency to jump to conclusions.

Just as individuals have perceived images of themselvs, they also have perceived images of products and brands. The perceived image of a product or service is probably more important to its ultimate success than are its actual pysical characteristics.

Products and Services that are percieved distinctly and favourably have a much better chance of being purchased than products or services with unclear or unfavourable images.

Service Marketers face several unique problems in positioning and promoting their offerings because services are intangible,inherently variable, perishable and are simultaneously produced and consumed.

Regardless of how well the product or service appears to be positioned, the marketer may be forced to reposition it in response to market events, such as a new competitor, new strategies of existing competitors, changing market dynamics, changing consumer preferences.

The quality of a product or services is judged on the basis of a variety of informational clues; intrinsic or extrinsic. Intrinsic will be things like size, colour, flavour, aroma, packaging, look and feel. Extrinsic clues will include store image, price, brand image, service environment etc.,

In the absence of the first hand experience or other information, consumers often rely on price as an indicator of quality. How a consumer perceives a price – as high,low or fair has a strong influence on purchase intentions and satisfaction. Consumers rely on both internal and external reference prices when assessing the fairness of price.

Consumer imagery also includes perceived images of retail stores that influence the perceived quality of products they carry, as well as decisions as to where to shop.

Manufacturers or Retailers who generally enjoy a favourable image find that their new products are accepted more readily compared to those manufacturers or retailers who have less favourable or even neutral images.

Consumers often perceive risk in making product selections because of uncertainty as to the consequences of their purchase decisions.

The types of risk that the customers perceived are:

  1. Functional Risks
  2. Physical Risk
  3. Financial Risk
  4. Social Risk
  5. Psychological Risk and
  6. Time Risk.

Customers try for reducing the risk by increasing their information search, buying from reputable retailers, buying the expensive brands, and seeking reassurance in the form of money back guarantees, warranties, and pre purchase trial.

The concept of perceived risk is important implications for marketers, who can facilitate the acceptanc e of new products by incorporating risk-reduction strategies in their new product or service promotional campaigns.

How do your customers percieve you? How do your customers percieve your products? What are you doing to increase the perceptions in your favour.

Talk to us for further support:

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com; manojonkar@gmail.com; 919375970812

Consumer Research – Personality & Consumer Behaviour

Personality can be described as the psychological characteristics that both determine and reflect how a person responds to his or her environment. Although mostly the personality tends to remain consistent and enduring, it may change abruptly in response to a major life events. Personality also change gradually over time.

Theories:

3 theories of personality are prominent in the study of consume behaviour:

 

  1. Psychoanalytic Theory
  2. Neo-Freudian Theory and 
  3. Trait Theory

 

Freud’s psychoanalytic theory provides the foundation for the study of motivational research, which operates on the premise that human drives are largely unconscious in nature and serve to motivate many consumer actions.

Non- freudian theory tends to emphasize th fundamental role of social relationships in the formation and development of the personality.

Alfred Adler viewed human beings as seeking to overcome feelings of inferiorty.

Harry Stack Sullivan believed  that people attempt to establish significant and rewarding relationships with others.

Karen Horney saw inidividuals as trying to overcome feelings of anxiery and categorized them as compliant, aggresive or detached.

Trait Theory is a major departure from the qualitative or subjective approach to personality measurement. It postulates that individuals possess innate pyschological traits to a greater or lesser degree, and that traits can be measured by specifically designed scales or inventories.

Because they are simple to use and to score and  can be self-administered, personality inventories are the preferred mehtod for many researchers in the assessment of consumer personality.

Product and brand personalities represent real opportunities for marketers to take advantage of consumers’ connections to various brands they offer.

Brands often have personalities- some include “humanlike” traits and even gender. These brand personalities help shape consumer responses, preferences and loyalities.

Each individual has a perceived self image or images as a certain kind of person with certain traits, possessions, relationships, habits, behaviours etc., Consumers frequently attempt to preserve, enhance, alter or extend their self images by purchasing products or services and shopping at stores they percieve as consistent with their relevant self image and by avoiding products and stores they percieve as not consistent to their self image.

What are the personalities of your target consumers?

What is your company’s brand image? What is your product/services image?

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com;  manojonkar@gmail.com; 91-9375970812

RECESSION STRATEGY – Honour your Vision and Core Values

What should you do when in Recession?

How to Create the right Recession Strategy?

Maybe, more than anytime else, Recession is the time for the companies to be true to their Vision, get more focused on fulfilling their mission and dedicatedly honour their core values.

This is the time, when the companies and their top management are tested by the employees, customers and all stake holders. 

Are they visionaries or are they just another bunch of opportunists?

Do they really have a Vision or they have a Vision Statement as a good PR exercise.

What are their Real Core Values? or are there any core values at all, except self preservation and survival.

The difference between great companies, visionary companies and ordinary companies is very vividly visible in the way they deal with the challenging times like Recession.

This is where the rubber meets the road. This is where the CEO and the board have to walk their talk.

Do all those hours spent in the vision mission exercises mean anything?  OR the vision the first casualty of the recession.

What is the value of the Core Values created by the top management, investing some huge amount of man hours and a great amount to time and money?

All the companies, who will dump their vision and their core values at this time, are being short sighted.

Next Quarter, next financial year, when you would have survived the tough times, when you look back at those people, will you be able to talk big? will you be able to get everyone aligned on any big vision? 

 

How do you honour your values and fulfill your vision – when you are worried about going down?

That is the time, more than any other time in your life, to honour your values and be true to your vision.

This is what differentiates the originals from the fake, the men from the boys, the winners from the also rans.

 

For support contact: MANAGEMENT INNOVATIONS managementinnovations2020@gmail.com; manojonkar@gmail.com; 919375970812

Our Work in Education Field

As management consultants and advisers, we have had the privilege to work on various interesting and esteemed projects in the field of Education.

 

  1. Delhi Public School, Ahmedabad   – a K-12 CBSE School
  2. Calorex Institute of Technology – a VLSI Chip Design Institute
  3. DPS Prerna (DPS Nalanda) – A School for Dyslexic Children
  4. VISAMO – a Special Initiative for children from BPL families
  5. Zydus School for Excellence – a K-12 school from the house of Zydus Cadila.

 

 

Various Activities that we have provided valuable inputs and guidance include:

 

  1. Market Research
  2. Organizational Positioning
  3. Pricing
  4. Marketing
  5. Sales
  6. Staff Selection and Induction
  7. Teaching Staff ongoing Training & Development
  8. Admin Staff and Support Staff Orientation
  9. Customer Orientation
  10. HR & Employee Engagement
  11. Overall Growth and development

 

For further information contact:

MANAGEMENT INNOVATIONS ( erstwhile INNOVATIVE CONSULTANTS)

managementinnovaitons2020@gmail.com;   manojonkar@gmail.com; 91-9375970812

Consumer Motivation

What is Consumer Motivation?

Motivation is the driving force within individuals that impels them to action. This driving force is produced by a state of uncomfortable tension, which exists as the result of an unsatisfied need. All individuals have needs, wants and desires. The individual’s subconscious drive to reduce need-induced tensions results in behaviour that he or she anticipates will satisfy needs and thus bring about a more comfortable internal state.

All behaviour is goal oriented. Goals are the sought-after results of motivated behaviour. The form or direction that  behaviour takes-the goal that is selected-is a result of thinking processes(cognition) and previous learning(e.g. experience).

There are 2 types of goals: generic goals and product-specific goals. A generic goal is a general category of goal that may fulfill a certain need; a product-specific goal is a specifically branded or labeled product that individual sees as a way to fulfill a need.

Product-specific needs are sometimes referred to as wants.

What are Innate Needs?

Innate Needs are those an individual is born with. They are Physiological (biogenic) in nature; they include all factors required to sustain physical life (e.g. food, water, shelter, clothing, sex, physical safety etc.,).

What are Acquired Needs?

Acquired needs those an individual develops after birth are primarily psychological (psychogenic). They include love, acceptance, esteem, and self-fulfillment.

For any given need, there are many different and appropriate goals. The Specific goal  selected depends on the individual’s experiences, physical capacity, prevailing cultural norms and values, and the goal’s accessibility in the physical and social environment.

What is the relationship between Needs and Goals?

Needs and goals are interdependent and change in response to the individual’s physical condition, environment, interaction with other people, and experiences. As needs become satisfied, new, higher order needs emerge that must be fulfilled.

How do People deal with Failure in achieving the goals?

Failure to achieve a goal often results in feelings of frustration. Individuals react to frustration in two ways:”fight” or “flight”. They may cope by finding a way around the obstacle that prohibits goal attainment or by adopting a substitute goal (fight); or they may adopt a defense mechanism that enables them to protect their self esteem (flight). Defense mechanisms include aggression, regression, rationalization, withdrawal, projection,daydreaming, identification, and repression.

Motives & Behaviours:

Motives cannot easily be inferred from consumer behaviour. People with different needs may seek fulfillment through selection of the same goals; people with the same needs may seek fulfillment through different goals. 

Although some psychologists have suggested that individuals have different needs priorities, other believe that most human beings experience the same basic needs, to which they assign a similar priority ranking.

Maslow’s hierarchy of needs theory proposes five levels of human needs; physiological needs, safety needs, social needs, egoistic needs and self actualization needs.

Other needs widely integrated into consumer advertising include the needs for power, affiliation and achievement.

What are the 3 common methods for identifying and measuring human motives?

  1. Observation and Inference
  2. Subjective Reports
  3. Qualitative Research – including projective techniques.

None of these methods is completely reliable by itself.

Therefore researchers often use a combination of 2 or 3 techniques in tandem to assess the presence or strength of consumer motives.

What is Motivational Research ?

Motivational research is qualitative research designed to delve below the consumer’s level of conscious awareness. Despite some shortcomings, motivational research has proved to be of great value to marketers concerned with developing new ideas and new copy appeals.

Consumer Research

What is Consumer Research?

The field of Consumer Research developed as an extension of the field of Market Research to enable the marketers to predict how the consumers would react in the marketplace and to understand the reasons of the various purchase decisions taken.

What is Positivism ?

Consumer Research undertaken from a managerial perspective to improve strategic marketing decisions is known as Positivism.

Positivist research is quantitative and empirical and tries to identify cause and effect relationships in buying situations. It is often supplemented with qualitative research.

Qualitative Research is concerned with probing deep within the consumer’s psyche to understand  the motivations, feelings, and emotions that drive consumer behaviour. Qualitative research findings cannot be projected to larger populations but are used primarily to provide new ideas and insights for the development of the positioning strategies.

What is Interpretivism ?

Interpretivism, a qualitative research perspective, is generally more concerned with understanding the act of consuming rather than the act of buying. 

Interpretivists view consumer behaviour as a subset of human behaviour, and increased understanding as a key to eliminate some of the ills associated with destructive consumer behaviour.

Positivists generally used Probability Studies that can be generalized to larger populations.

Interpretivists tend to view consumption experiences as unique situations that occur at specific moments in time, and therefore, cannot be generalized to larger populations.

These 2 theoretical research orientations are highly complementary and, when used together, provide a deeper and more insightful understanding of consumer behaviour than either approach used alone.

The Consumer Research Process, whether quantitative or qualitative in approach consists of 6 steps:

  1. Defining Objectives
  2. Collecting Secondary Data
  3. Developing a Research Design
  4. Collecting Primary Data
  5. Analyzing the Data
  6. Preparing a Report of the Findings.

The research objectives should be formulated jointly by the marketer and the person or company that will conduct the actual research.

The finding from the secondary data and exploratory research are used to refine the research objectives. The collection of secondary data includes both the sources – internal and external.

Quantitative Research designs consist of 1. Observation, 2. Experimentation or Surveys, and, for the most part, 3. Questionnaires with or without attitude scales are used to collect the data.

Qualitative Research- data collection methods include 

  1. Depth Interviews
  2. Focus Groups
  3. Projective Techniques
  4. Metaphor Analysis.

Customer Satisfaction measurement is an integral part of consumer research.

In large, quantitative studies, the researcher must make every effort to ensure that the research findings are RELIABLE ( that a replication of the study would provide the same results) and VALID (that they answer the specific questions for which the study was originally undertaken).

The selection and design of the sample is crucial since the type of sample used determines the degree to which the results of the study are representative of the population.

After the data collection, the results are analysed and specific analytical techniques applied respectively to qualitative or quantitative data.

How are you applying Consumer Research in your business?

Talk to us.

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com; manojonkar@gmail.com; 91-9375970812

Market Segmentation

Market Segmentation and diversity are complementary concepts. Without a diverse marketplace, composed of many different peoples with different backgrounds, cultures,environments,paradigms, thoughts processes, interests, needs and wants, there really would be little reason to segment markets.

Earlier Mass Marketing – selling the same product or service package to everyone, was the most widely used marketing strategy, before the widespread adoption of the marketing concept. In many countries this is still developing and yet to become the part of the marketing and management DNA.

Market Segmentation is to be followed as a logical way to meet customers needs. Market Segmentation is defined as the process of dividing a potential market into distinct subsets of consumers with a common need or characteristic and selecting one or more segments to target with a specially designed marketing mix or product, price, promotion, place etc.,

Besides supporting in the development of new products, Market Segmentation research also supports in the redesigning and repositioning of existing products and services and in the creation of the appropriate promotional materials, including the selection of the most effective media for promotion.

Market Segmentation Strategies benefit both the customers and the marketers, hence they received full support from both parties. Market Segmentation is now widely used by most of the organizations including manufacturers, retailers, channels and even the not for profit sector.

9 Major Classes of Consumer Characteristics serve as the most common basis for Market Segmentation. These include:

  1. Geographic Factors
  2. Demographic Factors
  3. Psychological Factors
  4. Pyschographic Factors
  5. Socio-Cultural Factors
  6. Use -related Factors (Application)
  7. Use – Situation Factors (Environment)
  8. Benefits Expected and
  9. Hybrid Forms of Segmentation like Psychographic-demographic profiles  or geodemographic factors.

Key Criteria for Market Segmentation include:

1. Identification

2. Sufficiency

3. Stability

4. Accessibility.

 

Once one identifies potential target markets, one must decide whether to target 1 segment i.e  concentrated marketing OR to target several market segments i.e. differentiated marketing.

One has to then develop a positioning strategy for each of the selected target segment.

In some cases, one can recombine 2 or more market segments into one larger segments.

How do you Market Segmentation in your company?

MANAGEMENT INNOVATIONS

managmentinnovations2020@gmail.com;  manojonkar@gmail.com; 91-9375970812

Customer and Consumer Behaviour

The study of consumer behaviour enables the marketers to fully understand and be able to predict the consumer behaviours. It deals with not only with what the customer buy, but also with why, when, where, how, and how often they buy it.

Consumer Research is the Methodology that is used to study Customer and Consumer behaviour and it takes place at every stage/phase of the consumption process: before, during, and after the purchase.

The foundation fo the consumer behaviour is the Marketing Concept. Marketing Concept is the business orientation that evolved in the second half of the last century and is picking up more and more in the current environment. Marketing Concept was the evolution of the industry over the earlier concepts of production and product.

The 3 major strategies tools fo marketing are Market Segmentation, Targeting, and Positioning.

The Marketing Mix consists of a company’s products and services offering(S) to customers and the pricing, promotion and distribution methods needed to accomplish the deal.

The Professional Marketers make the customers the core of the company’s culture and ensure that all employees view any interaction with the customers as a part of a Customer Relationship and not just a Transaction. The Top 3 drivers of successful relationships between marketers and customers are customer value, high levels of customer satisfaction, and building a  structure for customer retention.

Consumer behaviour is multi disciplinary, i.e it is based on various theories and concepts about people that have been developed by scientists in such diverse disciplines as economics, cultural anthropology, social psychology, sociology and psychology.

Consumer behaviour has to be an integral part of strategic market planning. 

Contact for further inputs:

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com;   manojonkar@gmail.com;  91-9375970812

Consultative Sales – First Step – Pre Sales Preparation

Pre Sales Preparation is one of the most under estimated sales tool. Over a period of time, pre sales preparation gets compromised for one reason or the other. There is always some other urgent, seemingly more important work running the clock, and this foundation keeps getting neglected.

Consultative Sales is built on Credibility. Credibility is built on knowledge and mastery. Knowledge and Mastery of one’s own industry, products, services, past projects, difference made to the customers businesses, successes and breakdowns.

One also needs to know the competitors, their products, services, strengths, weaknesses, strategies etc.,

Most importantly, we need to learn the customer’s company, industry, the challenges, the opportunities and what are the best ways that we can make a difference to these potential or existing clients.

Every dollar invested in pre sales preparation will pay back atleast 100 times.

To know what and how you need to do pre sales preparation for your business, feel free to get in touch with us.

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com ;  manojonkar@gmail.com;  91-9375970812

Change Management – First Deal with Harboured Resentments

The impact of Harboured Resentments could be the following:

1. You have traitors in the game, who pretend to be committed to what you are planning, but are secretly waiting for or even planning your failure. You trust them and they will betray you.  If you delegate to them, then it is your funeral.

2. Some of them will be vociferous about their upsets, of course, not the real issues, but some other issues, like why your plans will not work etc., It is good, that atleast these people have been identified by you. They may not be easy to deal with, but atleast you know who they are.

3. The real dangerous people are the ones, who have the harboured resentments, and do not say anything against you. They are the ones, who will pretend to play ball, and at the right time, not do what you expect them to do, or, work behind your backs and create strategic attacks on you. This is very difficult to deal with and almost impossible to address once they have begun their attacks. The only time, you can be effective is , if you can identify them and get them to be transparent and get their issues addressed. Otherwise you have neutralize them, marginalize them or even remove them – even if they are otherwise good capable people.

Ignore this at your own peril.

For help in identifying these kind of people in your organization, you can get in touch with us.

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com;     manojonkar@gmail.com ;     91-9375970812

Key Challenge of Change Management & How to deal with it

There are innumerable challenges in any Change Management Processes, whether the change management is in a for profit or not for profit organization.

The key factor that everyone knows for change management is People.

But, what may not be known is the real challenge in dealing with People. The real challenge in most cases is the harboured resentments. Harboured Resentments may be for any reasons, may be against anyone, against the person leading the change movement or the top management, or the old management.

Harboured Resentments are very difficult to be dealt with since, most of the times, one does not even know who has what harboured resentment, and naturally, the person concerned is not communicating the same.

Most Change Management efforts fail or give less than optimum results because of the Harboured Resentments.

Some things that one can try to deal with the challenge of Harboured Resentments are:

  1. Before starting any change management exercise, make a list of people involved in the current situation and how they could be affected by the change. What kind of conversations they are having for this change? Who are they blaming and for what? what are they upset about? what is taking away their attention? where are they getting stuck?
  2. Get all the reasons for the proposed change up on the table and have everyone empty the cup with regards to the need for the change.
  3. Ensure that the environment of Blame on anyone, is dealt with and everyone is trained and enrolled to communicate. Tell everyone that there will be Harboured Resentments and if they do not speak up and they do not get complete it for themselves, it will come in the way of the performance.
  4. Each Person has to be encouraged continually for being in full communication and any upset or potential upset has to be resolved with urgency.
  5. Teamwork and clear cut accountabilities for each and every person will help.
  6. Creating small winnable games for the teams to start experience winning.

For further inputs on this aspect of Change Management, please be in communication with us.

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com,  manojonkar@gmail.com, 91-9375970812

Some More Information on Courses available at Landmark Education

As a lifetime participant and a person assisting, we have found most of the courses available at Landmark education to be very rewarding and enriching.

The curriculum for living has the following courses:

1. The Landmark Forum

2. The Landmark Forum in Action ( Seminar Series)

3. The Landmark Advanced Course

4. The Landmark Self Expression and Leadership Course.

 

The Graduate Curriculum has approx 16 different 10 session seminar series on various topics like:

Money, Relationships, Effectiveness and Velocity, Living Passionately, Being Extraordinary. Breakthroughs, Commitment – Power of the Word, Integrity, Sex & Intimacy, Beyond Fitness.

The Communication Curriculum has various Courses inlcuding:

Communication – Access to Power     and

Communication – Power to Create.

There are also other courses like Team Management and Leadership Program,

Landmark Forum for Young People

Wisdom Course.

For Corporate Transformational Work: there is Landmark Education Business Division, now called the VANTO Group.

For further details contact a local Landmark Education Office or visit http://www.landmarkeducation.com

Happy Customers:

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com, manojonkar@gmail.com, 919375970812

Recommended Education for All – Landmark Education

We spend 16 years for our Schooling and Education that enables us to earn a living.

Landmark Education provides Learning for Living a Life you love and Living Life Powerfully.

The education starts with a 3 & 1/2days and the whole curriculum can be completed within 6 months or so.

Please check the website: http://www.landmarkeducation.com

The education is based on the science of applied philosophy and ontology. People get free from the constraints of the past on the thinking and view of life and allows them to create their life, and each and every aspect of their life.

It is available in more than 150 cities globally.

MANAGEMENT INNOVATION,

managementinnovations2020@gmail.com, manojonkar@gmail.com, 91 – 9375970812

Books: E-Myth Mastery and Awakening the Entrepreneur within

Some other good books from E-Myth and Michael Gerber.

  1. E Myth Mastery – The 7 essential disciplines for building a World Class Company
  2. Awakening the Entrepreneur Within

Websites:

http://www.e-myth.com

http://www.emythmastery.com

Must read for all entrepreneurs and all those inspiring to be entrepreneurs.

How to create organizations which are run by systems and those systems are run by people, instead of self dependent organizations or people dependent organizations.

The guideline is to WORK ON THE BUSINESS and not just  IN THE BUSINESS.

From time to time, we will be recommended various books and reading materials. We will not have any connections with them, except when categorically mentioned.

We are exploring some such strong concepts being brought into the markets like India through National Collaborations. We are in touch with such like minded organizations and will keep you updated on the developments.

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com; manojonkar@gmail.com; 919375970812

http://www.linkedin.com/manojonkar

TOWS – Threat, Opportunity, Weakness, Strengths

SWOT has been the standard approach for any business analysis and personal analysis.

Now the trend is to look at the Threats first, and hence the reverse approach to start with T O W S.

SWOT can be said to be Inside out way of thinking and TOWS can be said to be the outside in way of thinking.

Today, in discussion with one of the clients, we were discussing THREATS of TOWS in further details.

THREATS:

  1. Threats can be to the current state as well as to the desired future state.
  2. Threats can be to current market share, customer base, revenue, profitability, manpower, resources, channel and other key factors.
  3. Mapping all possible threats may be a good starting point. One must map all possible threats including the ones, that you are currently able to manage successfully.
  4. Mapping all players, all key stake holders, all constituency will help you generate awareness.
  5. Mapping all possible direct and indirect competition and their strengths is difficult but very useful.

For further details contact us at

MANAGEMENT INNOVATIONS

managementinnovations2020@gmail.com; manojonkar@gmail.com; 919375970812

http://www.linkedin.com/in/manojonkar

Complaints and Unfulfilled Expectations against Management Consultants

We invite all of you to write to us on managementinnovations2020@gmail.com or on this blog, based on your first hand experiences, what have been your moments of dissatisfaction, what have been your complaints, where you have found the Management Consultants not delivering your expectations, where have you found them not in your world.

The opportunity is to share and create awareness and also get inputs on what to do in such situations. 

This would be a WIN WIN for the clients and the consultants reading this blog.

Requested to avoid the names of the consultants and the consultancy firms.

MANAGEMENT INNOVATIONS

managmentinnovations2020@gmail.com; manojonkar@gmail.com, 919375970812

Recommended Readings for Recession Times

If you have not read by now, or even if you have read it once, good time to re- read the extra ordinary book and concept by Management Guru – C.K. Prahlad – “The Fortune at the Bottom of the Pyramid”.

The biggest innovations in the management field have been the new, out of the box, revenue models and business models.

Fortune at the Bottom of the Pyramid concept gets companies access to markets, which were generally not even considered as potential markets ( and of course they are the bigger ocean).

Companies will have to rethink their business models, but those new business models created for tapping the bottom of the pyramid may alter the history of the enterprise as well as the industry and it has a parallel opportunity to make a big difference to the society, while taking care of the stake holders and the stock holders requirements.

Along with that we also recommend the book BLUE OCEAN STRATEGY.

Using both the books as reference points, one can create a unique strategy which will help the companies whether small or big, to emerge as WINNERS in the current times as well as in the future to come.

MANAGEMENT INNOVATIONS,

managementinnovations2020@gmail.com ;  manojonkar@gmail.com ; 919375970812

Recommended Readings for Entrepreneurs

We have found E-Myth, and its various related products by Michael Gerber, including E-Myth revisited, in the dreaming room and various other books and online products a great source for all entrepreneurs.

E-myth guides the entrepreneurs in creating an organization that is not dependent on them, that is systems driven, people are able to grow and contribute fully to the organization, each staff and the entrepreneur is able to fulfill their vision for their life and create a professionally run smooth enterprise.

It also helps to plan the business, in such a way, that, if one wants to explore the route of franchising in the future, one can do so effortlessly.

Search on the net for E-Myth and Michael Gerber will give a good amount of data. Books are available in local book stores also.

http://www.e-myth.com

http://www.emythmastery.com

We have no association with the author or their organization or products, except that we have read and found it of very high quality and would recommend to anybody without any concern.

Management Innovations

managementinnovations2020@gmail.com;    manojonkar@gmail.com; 91-9375970812