Pre Sales Preparation is one of the most under estimated sales tool. Over a period of time, pre sales preparation gets compromised for one reason or the other. There is always some other urgent, seemingly more important work running the clock, and this foundation keeps getting neglected.
Consultative Sales is built on Credibility. Credibility is built on knowledge and mastery. Knowledge and Mastery of one’s own industry, products, services, past projects, difference made to the customers businesses, successes and breakdowns.
One also needs to know the competitors, their products, services, strengths, weaknesses, strategies etc.,
Most importantly, we need to learn the customer’s company, industry, the challenges, the opportunities and what are the best ways that we can make a difference to these potential or existing clients.
Every dollar invested in pre sales preparation will pay back atleast 100 times.
To know what and how you need to do pre sales preparation for your business, feel free to get in touch with us.
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