Consumer Behaviour Influencers

Consumer Behaviour & Purchase Decisions Influenced by Reference Groups and Families Almost all individuals regularly interact with other people who directly or indirectly influence their purchase decisions. Therefore, the study of groups and their impacts on the individual is of great importance,specially for the marketers who want to influence the consumer behaviours in favour of […]

SALES TRAININGS – GUIDELINES

What kind of topics are required to be covered in the sales trainings? How long is the Sales training supposed to be? What is the required frequency of the Sales training ? First things first. * Do the Sales Team have the basic communication skills, if not, deal with that immediately or find repalcements. * […]