How are you leveraging the Net for your Business?

Do you have a product with good brand recognition in the offline world, but do not have much online presence? How many customers are coming to you because of your online presence? How much percentage of your business is happening because of your online marketing? What is your online marketing strategy? do you want to […]

Strategy Implementation – BSC (Balanced Scorecard way)

Balanced Scorecard by Dr. Robert Kaplan and Dr. David Norton is one of the strong tools available currently in supporting the companies to get clear of their strategy and to do holistic, organization wide implementation. Strategy Maps and Balanced scorecards are very useful tools for strategy planning, communication, monitoring, evaluation, course correction and overall implementation. […]