Consumer Behaviour, Consumer Influence and the Process of Diffusion

What is Opinion Leadership? Opinion Leadership is the process by which the opinion leader informally influences the actions or attitudes of others, who may be opinion seekers or merely opinion recipients. Opinion receivers perceive the opinion leader as a highly credible, objective source of product information who can help reduce their search and analysis time […]

Consumer Research – Personality & Consumer Behaviour

Personality can be described as the psychological characteristics that both determine and reflect how a person responds to his or her environment. Although mostly the personality tends to remain consistent and enduring, it may change abruptly in response to a major life events. Personality also change gradually over time. Theories: 3 theories of personality are […]

Consumer Motivation

What is Consumer Motivation? Motivation is the driving force within individuals that impels them to action. This driving force is produced by a state of uncomfortable tension, which exists as the result of an unsatisfied need. All individuals have needs, wants and desires. The individual’s subconscious drive to reduce need-induced tensions results in behaviour that he or she […]

Complaints and Unfulfilled Expectations against Management Consultants

We invite all of you to write to us on managementinnovations2020@gmail.com or on this blog, based on your first hand experiences, what have been your moments of dissatisfaction, what have been your complaints, where you have found the Management Consultants not delivering your expectations, where have you found them not in your world. The opportunity […]

How are you leveraging the Net for your Business?

Do you have a product with good brand recognition in the offline world, but do not have much online presence? How many customers are coming to you because of your online presence? How much percentage of your business is happening because of your online marketing? What is your online marketing strategy? do you want to […]

How to Survive the Recession: Sell like Mad and keep your Market Share

MAINTAIN YOUR MARKET SHARE: Sell. Sell. Sell. And Sell. Sell. Sell. And  Sell. Sell. Sell.   Sell more products, cover more market, Offer more product range, Offer value added services, Offer economical options, offer packages, offer low cost, offer gaurantees, offer combos, offer free stuff, etc., Sell. Sell. Sell. Increaes your market penetration. Maintain Relationship […]

SALES, MARKETING & MARKET RESEARCH (Make your company recession proof)

Sales, marketing, market research are a dynamic cycle of continuous study and implementation. Researching the various target customers based on our best ability to serve their needs in the most effective manner, creates a great relationship between the customers and the company. As the customer needs keep changing, mapping the needs on a regular basis, […]