What is Opinion Leadership? Opinion Leadership is the process by which the opinion leader informally influences the actions or attitudes of others, who may be opinion seekers or merely opinion recipients. Opinion receivers perceive the opinion leader as a highly credible, objective source of product information who can help reduce their search and analysis time […]
Tag: market segmentation
PRICING STRATEGY IN COMPETITIVE TIMES
Pricing has lot to do with the target audience that you are positioning your product and service offerings for? Do you want to target the uber rich and super rich or you want to target the rich and the upper middle class? These competitive times along with the recessionary pressures will force most of the […]
Social Class and Consumer Behaviour
SOCIAL CLASSES & CONSUMER BEHAVIOURS: Social Stratification, the divison of memebrs of a society into a hierarchy of distinct social classes, exists in all societies and cultures. Social class usually is defined by the amount of status that members of a specific class possess in relation to members of other classes. Social-class membership often serves […]
Market Segmentation
Market Segmentation and diversity are complementary concepts. Without a diverse marketplace, composed of many different peoples with different backgrounds, cultures,environments,paradigms, thoughts processes, interests, needs and wants, there really would be little reason to segment markets. Earlier Mass Marketing – selling the same product or service package to everyone, was the most widely used marketing strategy, […]
Customer and Consumer Behaviour
The study of consumer behaviour enables the marketers to fully understand and be able to predict the consumer behaviours. It deals with not only with what the customer buy, but also with why, when, where, how, and how often they buy it. Consumer Research is the Methodology that is used to study Customer and Consumer […]
MANAGEMENT INNOVATIONS 