The Consumer’s decision to purchase or not to purchase a product or service is an important moment for most marketers. It can signify whether a marketing strategy has been successful or not. Therefore, marketing people are interested in the consumer’s decision making process. For a consumer to make a decision, more than one alternative must […]
Tag: MARKETING
Consumer Behaviour, Consumer Influence and the Process of Diffusion
What is Opinion Leadership? Opinion Leadership is the process by which the opinion leader informally influences the actions or attitudes of others, who may be opinion seekers or merely opinion recipients. Opinion receivers perceive the opinion leader as a highly credible, objective source of product information who can help reduce their search and analysis time […]
ETHICS IN THE MARKET – Theories and Definitions
PERFECT COMPETITION: A free market in which no buyer or seller has the power to significantly affect the prices at which goods are being exchanged. PURE MONOPOLY: A market in which a single firm is the only seller in the market and which new sellers are barred from entering. OLIGOPOLY: A market shared by a […]
THINGS TO CHECK IN A BUSINESS PLAN
We have been consulting an investor ( a strategic VC Operations) on investing in various projects. Common findings: The entrepreneurs who had approached the investors were operating more from their gut feelings than from data. They are very optimistic about their future prospects, even though they have been facing tough times for a long time. […]
Culture & Consumer Behaviour
CULTURE : The study of culture is the study of all aspects of a society. It is the language, knowledge, laws, and customs that give that society its distinctive character and personality. In the context of consumer behaviour, culture is defined as the sum total of learned behaviours, beliefs, values, customs that serve to regulate […]
Marketing Communication and Consumer Behaviour
MARKETING COMMUNICATION: There are 5 basic components of communication: Sender Receiver Medium Message Feedback In the communications process, the sender encodes the message using words,pictures, symbols sends it through a selected medium. The receiver decodes the message based on his or her personal characteristics and experience, and responds based on such factors as selective […]
Consumer Attitutde
What is an Attitude? An attitude is a learned predisposition to behave in a consistently favourable or unfavourable way with respect to a given object whether it is a product, product category, a brand, a service, an advertisement, a website, a store etc., Each property of this definition is critical to understanding why and how […]
Our Work in Education Field
As management consultants and advisers, we have had the privilege to work on various interesting and esteemed projects in the field of Education. Delhi Public School, Ahmedabad – a K-12 CBSE School Calorex Institute of Technology – a VLSI Chip Design Institute DPS Prerna (DPS Nalanda) – A School for Dyslexic Children VISAMO […]
Consumer Motivation
What is Consumer Motivation? Motivation is the driving force within individuals that impels them to action. This driving force is produced by a state of uncomfortable tension, which exists as the result of an unsatisfied need. All individuals have needs, wants and desires. The individual’s subconscious drive to reduce need-induced tensions results in behaviour that he or she […]
Profile for Your Reference
manoj_onkar_-_president coo ceo director Also check http://www.linkedin.com/in/manojonkar Write to manojonkar@gmail.com; managementinnovations2020@gmail.com; 919375970812
How are you using Social Networking sites?
Are you using social networking sites for expanding your business, finding potential team members, finding potential service providers with the right references, finding the best sales channel, best technologists,best consultants? do you want to use social networking sites to build your business, find new customers, do subtle marketing? Contact us Management Innovations managementinnovations2020@gmail.com; manojonkar@gmail.com; 919375970812
What is your vision? What is your dream?
What is your dream and vision for your organization, we are here to support you in fulfilling the same. Write to us on managementinnovations2020@gmail.com If you want support in articulating your vision? Getting clear on the plans for your business? or creating strategies for your business growth or dealing with any other challenges like Marketing/Sales/HR/Systems/Processes/Training feel […]
SALES, MARKETING & MARKET RESEARCH (Make your company recession proof)
Sales, marketing, market research are a dynamic cycle of continuous study and implementation. Researching the various target customers based on our best ability to serve their needs in the most effective manner, creates a great relationship between the customers and the company. As the customer needs keep changing, mapping the needs on a regular basis, […]
MANAGEMENT INNOVATIONS 