MARKETING COMMUNICATION: There are 5 basic components of communication: Sender Receiver Medium Message Feedback In the communications process, the sender encodes the message using words,pictures, symbols sends it through a selected medium. The receiver decodes the message based on his or her personal characteristics and experience, and responds based on such factors as selective […]
Tag: mass marketing
Market Segmentation
Market Segmentation and diversity are complementary concepts. Without a diverse marketplace, composed of many different peoples with different backgrounds, cultures,environments,paradigms, thoughts processes, interests, needs and wants, there really would be little reason to segment markets. Earlier Mass Marketing – selling the same product or service package to everyone, was the most widely used marketing strategy, […]
MANAGEMENT INNOVATIONS 