In general an organization should have 3 types of Objectives:
- Short Term Objectives : Targets to be achieved in 1 year or less.
- Intermediate Term Objectives: Targets to be achieved in 1 to 5 years.
- Long Term Objectives: Targets to be achieved in 5 to 7 years.
The necessity of predetermining appropriate organizational objectives has led to the development of a management guidelines called the PRINCIPLE OF OBJECTIVE.
This principle states that before managers take any action, they should clearly determine, understand and state organizational objectives.
Sub optimization is a condition where sub objectives are conflicting ro not directly aimed at accomplishing the overall organizational objective.
GUIDELINES FOR ESTABLISHING OBJECTIVES:
- Let the people responsible for attaining the objectives have a voice in setting them.
- State Objective as specifically as possible.
- Relate objectives to specific actions whenever necessary.
- Pinpoint expected results.
- Set goals high enough that employees have to strive to meet them, but not so high that employees give up trying to meet them.
- Specify when goals are expected to be achieved
- Set objectives only in relation to other organizational objectives.
- State Objectives clearly and simply.