Consumer Attitutde

What is an Attitude? An attitude is a learned predisposition to behave in a consistently favourable or unfavourable way with respect to a given object whether it is a product, product category, a brand, a service, an advertisement, a website, a store etc., Each property of this definition is critical to understanding why and how […]

Consumer Motivation

What is Consumer Motivation? Motivation is the driving force within individuals that impels them to action. This driving force is produced by a state of uncomfortable tension, which exists as the result of an unsatisfied need. All individuals have needs, wants and desires. The individual’s subconscious drive to reduce need-induced tensions results in behaviour that he or she […]

Market Segmentation

Market Segmentation and diversity are complementary concepts. Without a diverse marketplace, composed of many different peoples with different backgrounds, cultures,environments,paradigms, thoughts processes, interests, needs and wants, there really would be little reason to segment markets. Earlier Mass Marketing – selling the same product or service package to everyone, was the most widely used marketing strategy, […]

Customer and Consumer Behaviour

The study of consumer behaviour enables the marketers to fully understand and be able to predict the consumer behaviours. It deals with not only with what the customer buy, but also with why, when, where, how, and how often they buy it. Consumer Research is the Methodology that is used to study Customer and Consumer […]


Spin Selling by Huthwaite UK is one of the highly researched sales models. Neil Rackham also has published books on SPIN SELLING including Handbook of field Sales. We can support companies in converting all their marketing and selling in alignment with the principles of the SPIN selling models. The Presales, the Appointment Process, the Understanding […]