What is Opinion Leadership? Opinion Leadership is the process by which the opinion leader informally influences the actions or attitudes of others, who may be opinion seekers or merely opinion recipients. Opinion receivers perceive the opinion leader as a highly credible, objective source of product information who can help reduce their search and analysis time […]
THINGS TO CHECK IN A BUSINESS PLAN
We have been consulting an investor ( a strategic VC Operations) on investing in various projects. Common findings: The entrepreneurs who had approached the investors were operating more from their gut feelings than from data. They are very optimistic about their future prospects, even though they have been facing tough times for a long time. […]
Marketing Communication and Consumer Behaviour
MARKETING COMMUNICATION: There are 5 basic components of communication: Sender Receiver Medium Message Feedback In the communications process, the sender encodes the message using words,pictures, symbols sends it through a selected medium. The receiver decodes the message based on his or her personal characteristics and experience, and responds based on such factors as selective […]
Our Work in Education Field
As management consultants and advisers, we have had the privilege to work on various interesting and esteemed projects in the field of Education. Delhi Public School, Ahmedabad – a K-12 CBSE School Calorex Institute of Technology – a VLSI Chip Design Institute DPS Prerna (DPS Nalanda) – A School for Dyslexic Children VISAMO […]
What is Consumer Motivation? Motivation is the driving force within individuals that impels them to action. This driving force is produced by a state of uncomfortable tension, which exists as the result of an unsatisfied need. All individuals have needs, wants and desires. The individual’s subconscious drive to reduce need-induced tensions results in behaviour that he or she […]
Consultative Sales – First Step – Pre Sales Preparation
Pre Sales Preparation is one of the most under estimated sales tool. Over a period of time, pre sales preparation gets compromised for one reason or the other. There is always some other urgent, seemingly more important work running the clock, and this foundation keeps getting neglected. Consultative Sales is built on Credibility. Credibility is […]
How are you using Social Networking sites?
Are you using social networking sites for expanding your business, finding potential team members, finding potential service providers with the right references, finding the best sales channel, best technologists,best consultants? do you want to use social networking sites to build your business, find new customers, do subtle marketing? Contact us Management Innovations firstname.lastname@example.org; email@example.com; 919375970812
How are you leveraging the Net for your Business?
Do you have a product with good brand recognition in the offline world, but do not have much online presence? How many customers are coming to you because of your online presence? How much percentage of your business is happening because of your online marketing? What is your online marketing strategy? do you want to […]
What is your vision? What is your dream?
What is your dream and vision for your organization, we are here to support you in fulfilling the same. Write to us on firstname.lastname@example.org If you want support in articulating your vision? Getting clear on the plans for your business? or creating strategies for your business growth or dealing with any other challenges like Marketing/Sales/HR/Systems/Processes/Training feel […]
How to Survive the Recession: Sell like Mad and keep your Market Share
MAINTAIN YOUR MARKET SHARE: Sell. Sell. Sell. And Sell. Sell. Sell. And Sell. Sell. Sell. Sell more products, cover more market, Offer more product range, Offer value added services, Offer economical options, offer packages, offer low cost, offer gaurantees, offer combos, offer free stuff, etc., Sell. Sell. Sell. Increaes your market penetration. Maintain Relationship […]
SALES TRAININGS – GUIDELINES
What kind of topics are required to be covered in the sales trainings? How long is the Sales training supposed to be? What is the required frequency of the Sales training ? First things first. * Do the Sales Team have the basic communication skills, if not, deal with that immediately or find repalcements. * […]
SALES, MARKETING & MARKET RESEARCH (Make your company recession proof)
Sales, marketing, market research are a dynamic cycle of continuous study and implementation. Researching the various target customers based on our best ability to serve their needs in the most effective manner, creates a great relationship between the customers and the company. As the customer needs keep changing, mapping the needs on a regular basis, […]