OUTCOMES OF SOCIAL RESPONSIBILITY INVOLVEMENT EXPECTED BY EXECUTIVES

POSITIVE OUTCOMES: Enhanced corporate reputation and goodwill. Strengthening of the social system in which the corporation functions. Strengthening of the economic system in which the corporation functions. Greater Job satisfaction among all employees. Avoidance of issues with government regulations. Greater job satisfaction among executives Increased chances for survival of the firm. Ability to attract better […]

ETHICS OF CONSUMER PRODUCTION AND MARKETING – Theories and Definitions

How far must manufacturers and their representatives go to make their products and services completely safe? WHAT Is the relationship between a business and its customers? a contract, or is there more to it than that? Hos does the fact that companies usually know more about their products than their customers IMPACT their duty to […]

Customer and Consumer Behaviour

The study of consumer behaviour enables the marketers to fully understand and be able to predict the consumer behaviours. It deals with not only with what the customer buy, but also with why, when, where, how, and how often they buy it. Consumer Research is the Methodology that is used to study Customer and Consumer […]