Strategy Formulation: BCG Growth-Share Matrix Model

BCG Growth-Share Matrix: The Boston Consulting Group, a leading consulting firm, developed and popularized a portfoilo analysis tools that helps managers develop organizational strategy based on market share of businesses and the growth of markets in which businesses exist. The 1st step in using this model is identifying the organization’s strategic business units (SBUs). A […]

STRATEGY PLANNING – ENVIRONMENTAL ANALYSIS

The 1st step of the strategy management process is environmental analysis. An organization can only be successful if it is appropriately matched to its environment. ENVIRONMENT ANALYSIS is the study of the organizational environment to pinpoint environmental factors that can significantly influence organizational operations. MANAGERS commonly perform environmental analyses to help them understand what is […]