Pricing has lot to do with the target audience that you are positioning your product and service offerings for? Do you want to target the uber rich and super rich or you want to target the rich and the upper middle class? These competitive times along with the recessionary pressures will force most of the […]

Social Class and Consumer Behaviour

SOCIAL CLASSES & CONSUMER BEHAVIOURS: Social Stratification, the divison of memebrs of a society into a hierarchy of distinct social classes, exists in all societies and cultures. Social class usually is defined by the amount of status that members of a specific class possess in relation to members of other classes. Social-class membership often serves […]